José Antonio Abad Hernández

Leadership and Development of External Teams

• Led and developed a network of 35 international distributors across EMEA/APAC, setting priorities, monitoring KPIs, and ensuring alignment with global strategy.
• Implemented standardized working methodologies and performance frameworks that significantly improved commercial efficiency.
• Delivered strategic training and ongoing coaching to enhance the quality of sales visits, presentations, and deal closures.

Growth and Profitability Impact

• Full P&L responsibility for a USD 10.6M business (2024) across 54 active accounts.
• Achieved sustained 10% annual growth through an optimized, performance-driven distributor structure.
• Drove expansion and consolidation in biodegradable marine markets, oil & gas, and food-grade applications.
• Negotiated and signed OEM agreements for first-fill compressor solutions, improving competitiveness and margins.

Strategic Management

• Defined and executed commercial strategy across EMEA/APAC.
• End-to-end ownership of budgeting, margins, pricing, forecasting, and profitability.
• Direct reporting line to the Global Vice President of Sales.

• International coordination across Spain, Italy, and France to align objectives and strategic priorities.
• Support for technical product launches, KPI analysis, and portfolio optimization.

• Management of seven industrial markets: railway, robotics, steel mills, compressors, marine, valves, and OEMs.
• Technical and commercial leadership of the team to accelerate growth in high-value accounts.
• Planning and execution of high-level customer visits, presentations, and large-scale negotiations.
• Global & Iberia scope.

• Business Growth: 18% (Year 1), 26% (Year 2).

• Led a team of 84 people across Quality, Maintenance, and Services functions, with responsibility for coordination and operational performance.