José Luis Díaz Flores
La Roca Del Valles
Summary
Adept at driving substantial revenue growth, I spearheaded a team of 145 at GRUPO NOVELEC, managing a 385 MEuro budget. Expert in Salesforce, my strategic planning and dynamic leadership boosted sales and market penetration. Skilled in business development and operations, I excel in fostering client relationships and innovative solutions, achieving notable success in competitive markets.
Overview
26
26
years of professional experience
Work History
SALES DIRECTOR SPAIN
GRUPO NOVELEC
BARBERA DEL VALLES
11.2023 - 11.2024
- Managing a budget of 385 MEuros and a sales teams of 145 persons and 5 Sales Area Manager
- Analyzed data on customer buying habits, preferences and demands in order to optimize product offerings.
- Oversaw the design of sales presentations for external use by account managers and representatives.
- Negotiated contracts with potential clients while maintaining a focus on profitability objectives.
Director of Sales
Singular Logistics S.L. (MECALUX)
Barcelona
05.2023 - 12.2023
- Company Overview: Part of Mecalux group
- Manufacturer of Robots
- Website: https://www.singularlogistics.com/
- Creating the sales plan of this Spin off company of Mecalux group
- Stablish new Sales channel and agreements with Integrators and Engineering companies
- Promote the new branding of the company in Exhibitions and events
- Increasing the portfolio of solutions together with the R&D team
- Part of Mecalux group
- Manufacturer of Robots
- Website: https://www.singularlogistics.com/
Director Area East for Constructor/Installer Channel
SIMON S.A.
Barcelona
02.2020 - 12.2022
- Company Overview: Manufacturer of Electrical products
- Website: www.simonelectric.com
- Creating the Strategy of the Constructor/Installer channel and work together with the team for implementing the Strategy on field
- Management and motivation of the sales team (14 persons) and the Technical consultants (3 persons) with a result of 60 MEuros sales on 2021
- Build up a sales agreement to each Key Accounts of the Area
- Create a Discount frame according to the typology of the products sold to each client
- Manufacturer of Electrical products
- Website: www.simonelectric.com
Sales Director Iberia
Pfisterer
Barcelona
06.2008 - 09.2019
- Company Overview: Manufacturer of Electrical products
- Website: www.pfisterer.com
- Management personally the big accounts within Utilites (REE, Iberdrola, Endesa and Gas Natural), cable manufacturers (General Cable, Cabelte…) and EPC's (ELECNOR, ACS, COMSA, EIFFAGE..)
- Management and motivation of the sales team (12 persons) and the agent Sales networkt (3 persons)
- Interface between factory- R&D and client to improve the efficiency of the out Performance
- Creation via innovation new products and services to increase the portfolio and the global gross margin of the company
- Manufacturer of Electrical products
- Website: www.pfisterer.com
Area Sales Manager
ELECNOR
Barcelona
06.2006 - 06.2008
- Company Overview: Integrator and Civil Works
- Website: www.elecnor.es
- Managing the East Sales Area
- Looking for new sales together with a the team of 7 Delegates
- Increasing penetration in Key Accounts
- Integrator and Civil Works
- Website: www.elecnor.es
KEY ACCOUNT MANAGER
DBK España S.A.
Barcelona
06.2002 - 01.2006
- Company Overview: Production and sales of household products
- Website: www.dbk-group.com
- Management of the value Chain to satisfy International client needed
- Managing multi profile team
- Market research and developments
- Feasibility studies for new products/projects
- Built up partnerships (Contracts..) with currents or potential clients
- Production and sales of household products
- Website: www.dbk-group.com
BUSINESS DEVELOPER MANAGER
f-iniciativas S.L.
Barcelona
03.2001 - 06.2002
- Company Overview: Purchasing Cost Optimisation Consulting Firm
- Website: www.f-iniciativas.com
- Partnership set up with company or consulting firms
- Sales development middle-big companies(Clients Portfolio)
- Purchasing cost(raw material, logistics, telecom, IT..) and supply chain optimisation project management
- Outsourcing implementation
- Built up a new business line under a success fee policy
- Purchasing Cost Optimisation Consulting Firm
- Website: www.f-iniciativas.com
SPAIN MANAGER OF BUYFACILITIES.COM
f-iniciativas S.L.
Barcelona
03.2001 - 05.2001
- Company Overview: Purchasing Cost Optimisation Consulting Firm
- Website: www.f-iniciativas.com
- Built up a French marketplace in a Spain market(Hosting, web designer, SQL, PHP, CRM)
- Catch up financial investor to complete the global start up
- Identify prospective clients and market needs
- Developing relationships with our client's Alliance and Channel Partners
- Purchasing Cost Optimisation Consulting Firm
- Website: www.f-iniciativas.com
PURCHASING CONSULTANT
f-iniciativas S.L.
Barcelona
03.2000 - 03.2001
- Company Overview: Purchasing Cost Optimisation Consulting Firm
- Website: www.f-iniciativas.com
- Clients product cost structure definition
- Purchasing and Outsourcing strategy definition
- Value and functional analysis
- Redesign to cost and standardisation politics
- Supply chain analysis and optimization
- E-procurement solution implementation(ERP, MRP, CRM)
- Purchasing Cost Optimisation Consulting Firm
- Website: www.f-iniciativas.com
PRODUCT/PROJECT MANAGER
UNICO Technology Europe
Lyon
05.1999 - 03.2000
- Company Overview: Telecom Manufacture Company
- Website: www.unico.com.my
- Telephony Products/Projects Chief
- Customer Key Account Management (Spain/Germany)
- Co-ordination Far-east Factories (Malaysia, Honk Kong)
- Telephony European Type Approvals Consultant
- Pre-sales Engineering Task
- Telecom Manufacture Company
- Website: www.unico.com.my
Education
Executive MBA -
Instituto de Empresa Business School
Madrid, Spain01.2006
MASTER IN MARKETING - SALES
University Polytechnic of Catalonia
Barcelona, Spain12.2004
BEng - ELECTRICAL AND ELECTRONIC ENGINEERING
NEWI (University of Wales)
United Kingdom12.1999
TELECOMMUNICATIONS ENGINEERING DEGREE -
University Polytechnic of Catalonia
Barcelona, Spain12.1998
ELECTRICAL - ELECTRONICS PROFESIONAL COURSE -
Secondary School Miquel Biada
Barcelona, Spain12.1993
Skills
- Salesforce proficiency
- Advertising and promotions
- Business development and planning
- Performance monitoring
- Operations
- Systems and software expertise
References
- Julian Alvarez, Client and Currently Procurement Director Africa for Isolux corsan, https://www.linkedin.com/in/julian-alvarez-cabanas-5a3a5680, +255764497453
- Lars Kuettel, Former colleague at Pfisterer as Sales responsable for Africa, currently working at ndd medizintechnik ag as Sales Manager Asia, https://www.linkedin.com/in/lars-kuettel-2469b136, +41797538493, lars.kuettel@ndd.ch
- Santos Marcos, Client and Quotation Manager at Grupo Ortiz, https://www.linkedin.com/in/santos-marcos-gómez-aa0985b, +34 667 56 89 80
- Gonzalo Lanzarote, Client and currently Procurement Director at COMSA, https://www.linkedin.com/in/gonzalo-lanzarote-barrero-51ab90ab, +34 659204073
- Victor Marin, Client and currently Head of Procurement at ACCION, https://www.linkedin.com/in/gonzalo-lanzarote-barrero-51ab90ab, preferently contact via LinkedIn
- Paulino Aparicio, Client and responsable of Quality ensurance at REE Spain, paaparicio@ree.es, +34 618 417391
- Jose Gonzalo, Former colleague at GNE (ELECNOR) as technical manager and currently Program manager at Avangrid, https://www.linkedin.com/in/jose-gonzalo-moreno-2139b718, preferently contact via Linkedin
- Marcus Birgersson, Former colleague at Pfisterer as MD Scandinavia and currently Head of Solutions at Eltel Networks, https://www.linkedin.com/in/marcus-birgersson-9882574, +46703377644
- Jörg Fries, Former colleague at Pfisterer as CSO, and now CEO at AGRO AG, https://www.linkedin.com/in/jörg-fries-97287266, preferently contact via Linkedin
- Samuel Ansorge, ansorge@gmx.ch, +41787705810, https://www.linkedin.com/in/samuel-ansorge
Languages
High Level, High Level, Mother Tongue, Mother Tongue, Average Level
Personal Information
- Date of Birth: 10/21/73
- Nationality: Spanish
Otherdetails
Marathon runner, Father of 2 kids (one of them with a Kabuki Syndrome)
Timeline
SALES DIRECTOR SPAIN
GRUPO NOVELEC
11.2023 - 11.2024
Director of Sales
Singular Logistics S.L. (MECALUX)
05.2023 - 12.2023
Director Area East for Constructor/Installer Channel
SIMON S.A.
02.2020 - 12.2022
Sales Director Iberia
Pfisterer
06.2008 - 09.2019
Area Sales Manager
ELECNOR
06.2006 - 06.2008
KEY ACCOUNT MANAGER
DBK España S.A.
06.2002 - 01.2006
BUSINESS DEVELOPER MANAGER
f-iniciativas S.L.
03.2001 - 06.2002
SPAIN MANAGER OF BUYFACILITIES.COM
f-iniciativas S.L.
03.2001 - 05.2001
PURCHASING CONSULTANT
f-iniciativas S.L.
03.2000 - 03.2001
PRODUCT/PROJECT MANAGER
UNICO Technology Europe
05.1999 - 03.2000
Executive MBA -
Instituto de Empresa Business School
MASTER IN MARKETING - SALES
University Polytechnic of Catalonia
BEng - ELECTRICAL AND ELECTRONIC ENGINEERING
NEWI (University of Wales)
TELECOMMUNICATIONS ENGINEERING DEGREE -
University Polytechnic of Catalonia
ELECTRICAL - ELECTRONICS PROFESIONAL COURSE -
Secondary School Miquel Biada
Similar Profiles
Franco García RebonatoFranco García Rebonato
Corporate Procurement Manager at Grupo KastoCorporate Procurement Manager at Grupo Kasto
Gabriela VillafuerteGabriela Villafuerte
Interprete Medico at Grupo LevanterInterprete Medico at Grupo Levanter
LUIS MARIO CASTRO CERDALUIS MARIO CASTRO CERDA
Supervisor De Producción at Grupo BachocoSupervisor De Producción at Grupo Bachoco