Professional with more than 20 years of experience in the retail area. Knowledge in the search and contracting of own and franchised properties, strategy, leasing, acquisition/sales, relationship with private landlords and investment funds, etc... teams coordination from different backgrounds achieving great success.
Responsible for the strategy and expansion of the company's real estate activities in Europe. Daily management of more than 350 properties in more than 30 countries. Co-ordination of the architecture, construction and legal departments, in order to carry out the real estate operations until their opening. Reduced rents of more than €50mm for shops in financial difficulties. More than 200 real estate transactions completed.
Development and execution of the company's expansion plan in Spain and Portugal, both in own shops and in the development of franchises. Responsible for the recruitment, negotiation and opening of new Levis Dockers and OW shops and refurbishments. Representative of the company in the different retail associations in Spain. Achievement of 48 openings and more than 43 refurbishments
Design, development and presentation of the viability plan for new projects. Advice to franchisees on street and mall locations. Collaboration with the technical department for the achievement of common objectives such as obtaining licenses, permits, etc... Recruitment and attendance at different trade fairs. Company representative in AEF. Achievement of 35 openings of new coffee shops in franchise format in 4 years
Responsible for the sales team with 6 members, supervision of the new collections, follow-up and negotiation of the commercial conditions with the franchisees. Creation and monitoring of the budget, search for new franchisees and possible locations. Attendance at different trade fairs
Negotiation
Perseverance
Strategy