Jordana Sherman
Barcelona
Summary
Accomplished and versatile marketing professional with proven experience driving dynamic marketing initiatives across branding, public relations, digital marketing and demand generation. Creator of exceptionally effective campaigns that drive corporate revenues and market position. Successfully Led talented and diverse teams to achieve maximum potential.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Global Marketing Lead
Strada
07.2024 - Current
- rLead the marketing team at Strada, covering field and demand generation, creative and content marketing, product marketing, event marketing, marketing automation, and external and internal communications.
- Established the Strada brand with agency support, contributing to the development of guidelines, supporting assets as well as the unveil of our brand narrative/manifesto.
- Oversaw the launch of the new website and social channels as part of the Strada brand introduction, resulting in rapid traction and followership.
- Acted as a key strategic partner conduit at a global level with our key partners and alliances.
- Spearheaded key initiatives for the Strada launch, including a brand office roadshow and the rollout of branded signage across Strada offices globally.
VP Marketing, Payroll and Professional Services
Alight Solutions
11.2023 - 07.2024
- Drove key global campaigns and initiatives for our payroll and professional services business, ensuring uniform and cohesive rollouts.
- Led the Payroll and Professional Services marketing organization through its separation from Alight, managing resource reallocation and assignment.
- Established the new brand for payroll and professional services business following the divestiture from Alight
International Marketing Lead
Alight Solutions
07.2021 - 11.2023
- Managed a global field team of marketers and SDRs across Europe, LATAM, and APAC.
- Exceeded ARR and booking targets through systematic and holistic field and demand generation programs, contributing to 30% of new book of business.
• Led marketing functions, including creative, content, and marketing automation to yield thought leadership, design excellence, and marketing operations support for our international marketing practice.
• Acted as the key partner conduit with strategic partners, ensuring Alight’s presence in co-marketing initiatives.
• Responsible for PR efforts in Europe, ensuring strong brand exposure, reach, and coverage across core geographies.
• Headed key pan-European and global events, including major internal kick-offs.
• Spearheaded ABM efforts across Europe, using one-to-one and one-to-few tactics to engage key intent accounts.
Director Of Enterprise and Field Marketing, EMEA
Telstra
03.2017 - 06.2021
- Spearheaded strategic marketing planning and execution across the EMEA region to generate new prospective leads and nurture existing accounts.
- Led the marketing for Telstra's consultancy business, Telstra Purple, in Europe largely pivoted around community building, digital and social marketing, content curation and social selling.
- Part of EMEA Senior Leadership team that drove localized and bespoke strategy for the region.
- Launched plans and campaigns to galvanize Telstra Purple's key domains of practice which include Strategy and Transformation, Cloud, Modern Workplace, Security and Data and Analytics.
- Drove propositional-led outbound demand generation campaigns, events, digital and content marketing to generate top of the funnel leads and opportunities.
- Provide marketing support across Enterprise, Wholesale and Channel customers and strategic/alliance partners including Cisco, Equinix, VMWare and Chayora
- Global marketing Industry lead for the BFSI and Media Broadcast verticals leading strategic development and execution for all marketing programs across EMEA, USA and Asia.
- Collaborated with Global Product Marketing teams to ensure that sales enablement, comms and product-oriented campaigns are aligned to regional priorities and market dynamics.
• Led Telstra event programme for EMEA consisting of industry shows, owned events, webinars and co-partnered initiatives
• Responsible for EMEA centric PR and managing the local agency to ensure dissemination and amplification of local news stories.
• Key marketing liaison with Telstra’s domestic marketing team in Australia and international teams in both APAC and USA
Founder & Director
EPOC Communications Limited
03.2016 - 03.2019
- Provided marketing consultancy and strategic direction to both big name corporations like Samsung along with start-ups such as Bodytrak
- Afforded counsel on go to market strategies and campaign rollouts both on and offline for B2B and B2C customers
- Acted as interim lead Head of B2B Channel Marketing for Samsung across key categories such as Mobile, Print and Display
Global Director/Senior Marketing Manager, Devices
Canonical | Ubuntu
01.2014 - 12.2015
- Responsible for leading international strategic planning and campaign execution across Canonical's hardware division: Phone, Tablet, Desktop and Internet of Things (IoT)
- Devised and developed marketing strategy across multiple international markets such as EMEA, APAC and the Americas
- Responsible for the management of MDF programs, events, webinars, digital marketing, and collateral / case study management
- Accountable for the responsible allocation of multi-million pound marketing budgets across the device divisions
Retail And Channel Marketing Manager (Contractor)
Microsoft
01.2012 - 12.2013
- Independently launched Windows Phone 8 across all UK Telecom channels from a channel marketing perspective
- Worked across multiple accounts simultaneously to deliver strong cross-category programs for gaming, hardware and software
- Assumed full financial control and accountability for controlling MDF funds and setting best ROI activities against spend
- Developed comprehensive marketing plans in line with the best-in-class retail approach
- Liaised effectively with a diverse range of external agencies to deliver retail, digital and experiential solutions
Global Program Manager (Contractor)
INQ Mobile, Part Of Hutchison Whampoa Group
03.2011 - 09.2011
- Successfully developed and delivered a scalable, creative and cost effective centralised training and marketing program to support INQ Mobile's channel managers around the world
- Directed Global Marketing and Training launch programs on behalf of INQ Mobile across the UK, Canada and Australia
- Assumed a central role during the execution of launch creative consisting of ATL & BTL channels
Education
Bachelor Of Commerce - Marketing And Finance
John Molson School Of Business
Montréal, QC2000
Skills
- Campaign development
- Digital marketing
- Social marketing and selling
- Influencer marketing
- Community marketing
- Partner and channel marketing
- PR
- Event planning
- Branding
- Team leadership
- Client relations
- Campaign management
- Project management
- Field Marketing
- Demand Generation
- B2B and B2C marketing
- Account based marketing
- Communications and Content Marketing
- Campaign management
- Project management
- Field Marketing
- Demand Generation
- B2B and B2C marketing
- Communications and Content Marketing
Certification
- B2B Marketing Training Certification Badge
- Making Marketing Automation Work
- Introductory Marketo Course
- ISP Diploma
- Building a Lead Generation Programme
- Level 2 & 3 fitness certification 2016 (Instructing fitness/PT)
Additional Information
- Fluent English & French; conversant Spanish & Hebrew
Timeline
Global Marketing Lead
Strada
07.2024 - Current
VP Marketing, Payroll and Professional Services
Alight Solutions
11.2023 - 07.2024
International Marketing Lead
Alight Solutions
07.2021 - 11.2023
Director Of Enterprise and Field Marketing, EMEA
Telstra
03.2017 - 06.2021
Founder & Director
EPOC Communications Limited
03.2016 - 03.2019
Global Director/Senior Marketing Manager, Devices
Canonical | Ubuntu
01.2014 - 12.2015
Retail And Channel Marketing Manager (Contractor)
Microsoft
01.2012 - 12.2013
Global Program Manager (Contractor)
INQ Mobile, Part Of Hutchison Whampoa Group
03.2011 - 09.2011
Bachelor Of Commerce - Marketing And Finance
John Molson School Of Business
- B2B Marketing Training Certification Badge
- Making Marketing Automation Work
- Introductory Marketo Course
- ISP Diploma
- Building a Lead Generation Programme
- Level 2 & 3 fitness certification 2016 (Instructing fitness/PT)
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