João Pombeiro

• Specialized in Menswear and Womenswear Ready-to-Wear collections, with extensive expertise in styling, silhouette building and wardrobe development.

• Advise local and international clients on seasonal collections, product selection, fit, fabrication and total-look styling.

• Build long-term relationships with VIC clients through personalized wardrobe planning and advanced clienteling strategies.

• Drive Ready-to-Wear business through styling appointments, cross-category selling and collection storytelling.

• Organize private appointments, remote sales and post-sale follow-up, ensuring a seamless luxury client experience.

• Selected as Training Ambassador, providing product knowledge, RTW expertise and styling guidance to new team members.

• Strong understanding of luxury craftsmanship, garment construction, fabrics, fit and contemporary Menswear and Womenswear trends.

• Led the Made to Measure department while maintaining extensive expertise across Prada

Menswear and Womenswear Ready-to-Wear collections.

• Advised local and international clients on RTW wardrobe building, tailoring, luxury fabrics and

seasonal collections.

• Provided styling consultations across both Menswear and Womenswear categories.

• Developed long-term relationships with VIC and high-value clients through personalized styling

and clienteling strategies.

• Collaborated closely with Visual Merchandising and retail teams to support collection launches

and commercial objectives.

• Led the creative development and positioning of the brand.
• Directed the visual identity, campaign concepts and overall brand image.
• Oversaw fashion campaigns, lookbooks, editorials and content production.
• Managed styling, casting and creative collaborations with photographers, models and external partners.
• Developed brand storytelling and communication strategies to ensure a consistent and distinctive brand voice.

Collaborated with leading international publications and brands including Vogue, GQ, L’Officiel, Lanvin, Farfetch, Samsonite, Parfois and other international fashion and luxury brands.

• Over 18 years of experience in fashion styling, image consulting, creative direction, and visual storytelling.
• Specialized in Menswear and Womenswear styling, luxury Ready-to-Wear, editorial productions, and brand image development.
• Developed and executed styling concepts that translate fashion trends into compelling visual narratives and commercially relevant client experiences.
• Extensive expertise in luxury fashion, collection storytelling, wardrobe building, and trend interpretation.
• Strong ability to collaborate with creative teams, photographers, art directors, and brands to deliver impactful editorial and commercial projects.
• Proven track record of creating aspirational yet commercially effective fashion content across print, digital, and retail environments.