Joe Wiseman
Granada
Summary
International Corporate F&B Manager with extensive experience leading multi-property operations across global hospitality markets. Proven expertise in F&B strategy, P&L and budget management, commercial performance, operational excellence, service standards, guest experience, and international team leadership. Highly mobile and experienced in a hybrid corporate environment, travelling weekly to properties worldwide to support leadership, drive standards, implement improvements, and resolve operational challenges. Strong track record in SOP development, cost control, revenue generation, talent development, and cross-functional hotel operations.
Overview
4
4
Languages
19
19
years of professional experience
Work History
Corpòrate F&B Manager
DERTOUR Group ( Aldiana )
world wide
01.2022 - Current
- Led the global Food & Beverage function across an international portfolio of properties, providing strategic direction, operational leadership, and commercial oversight across multiple countries, cultures, and hotel environments.
- Operated in a highly mobile, hybrid corporate role, travelling extensively and conducting regular weekly visits across properties worldwide to assess performance, support local management teams, implement improvements, and ensure consistent F&B standards and commercial results.
- Acted as a key member of the corporate management structure, serving as the central F&B reference point for properties and senior management while connecting corporate strategy with on-the-ground operational execution.
- Held responsibility for F&B budgets, P&L performance, KPIs, profitability, cost control, revenue generation, and commercial performance, driving accountability and continuous improvement across the portfolio.
- Provided functional and disciplinary leadership to international F&B teams and management, developing talent, strengthening leadership capabilities, supporting recruitment and succession planning, and building a high-performance culture.
- Conducted regular operational audits and performance reviews during property visits, identifying opportunities, resolving complex operational challenges, and implementing targeted action plans to improve standards, efficiency, profitability, and guest satisfaction.
- Set, developed, and continuously raised international F&B standards across restaurants, bars, kitchens, service operations, beverage programmes, and guest experiences, ensuring consistent delivery while adapting to local market and property requirements.
- Led the development, implementation, and standardisation of SOPs, operational procedures, training frameworks, and best-practice processes across F&B, Kitchen, Front Office, Rooms Division, and Entertainment.
- Used NPS, GSI, operational KPIs, financial data, guest feedback, and property performance insights to identify trends, drive corrective actions, and deliver measurable improvements in service quality and business performance.
- Acted as a hands-on corporate partner to local F&B leadership, combining strategic oversight with practical operational support and working directly alongside teams when required to implement change, develop concepts, and resolve performance challenges.
- Drove innovation and continuous improvement across the F&B operation, introducing new concepts, commercial initiatives, training programmes, product standards, and operational solutions to strengthen both guest experience and profitability.
- Planned and coordinated major Club der Besten and Sporthilfe events, overseeing F&B concepts, logistics, service delivery, team coordination, VIP requirements, and end-to-end operational execution.
- Successfully managed a demanding international workload while operating predominantly on the move, balancing corporate responsibilities, property visits, stakeholder meetings, projects, and operational priorities across multiple destinations and time zones.
Hospitality Operations Specialist
Self Employed
01.2019 - 12.2021
- Developed and implemented strategic initiatives to optimize resource allocation and enhance service delivery.
- Analyzed operational workflows to identify inefficiencies and recommend process improvements.
- Collaborated with cross-functional teams to streamline communication and improve project outcomes.
- Mentored junior consultants in best practices for operational analysis and client engagement strategies.
General Manager
Nikki Beach
03.2016 - 12.2018
- Oversaw daily service checks to maintain exceptional guest experiences and quality.
- Coordinated recruitment and training to build a high-performance team culture.
- Managed budgets to optimise resources for smooth day-to-day operations.
- Planned and executed marketing initiatives to boost brand visibility and reach.
- Reviewed market trends to set pricing and refresh menu offerings.
- Implemented inventory management systems to cut waste and control costs.
- Sourced local vendor partnerships to expand product range and community links.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Developed and implemented strategies to increase sales and profitability.
F&B Manager
Nikki Beach
01.2014 - 01.2016
- Developed and implemented innovative F&B concepts to enhance customer experience and brand positioning.
- Oversaw daily operations of food and beverage departments, ensuring high service standards and guest satisfaction.
- Managed vendor relationships, negotiating contracts to optimize costs while maintaining quality standards.
- Trained and mentored staff on service excellence, fostering a collaborative team environment.
F&B Manager
Robinson Playa Granada
01.2013 - 01.2014
- Managed the day-to-day Food & Beverage operations across the resort, ensuring high service standards, operational efficiency, and an outstanding guest experience.
- Led and motivated multicultural F&B teams across restaurants, bars, and event operations, including staff planning, training, performance management, and development.
- Managed F&B budgets, cost controls, stock levels, purchasing, and inventory, supporting profitability and achievement of financial targets.
- Implemented ROBINSON brand standards, HACCP, hygiene, food safety, and quality procedures across all F&B outlets to maintain consistency and enhance guest satisfaction.
- Planned and coordinated restaurant concepts, themed evenings, special events, and entertainment-related F&B operations, adapting the offering to guest profiles and occupancy levels.
- Monitored guest feedback and satisfaction, addressed complaints proactively, and implemented measures that elevated service quality and enhanced guest experience.
- Optimised workflows, staffing levels, and operational processes to enhance efficiency and support cost effectiveness across F&B operations.
- Collaborated closely with Kitchen, Front Office, Housekeeping, Entertainment, and Resort Management to ensure seamless daily operations and a consistent guest experience.
F&B Trainee ( Internship )
Robinson Playa Granada / Roninson Amade
01.2012 - 12.2012
- Supported daily operations of food & beverage outlets, enhancing guest satisfaction through efficient service delivery.
- Assisted with restaurant and bar service, contributing to smooth operations in mise en place, table service, buffet setups, and guest interactions.
- Gained hands-on experience across different F&B areas, working closely with Restaurant, Bar, Kitchen, and Banqueting teams.
- Assisted with the preparation and execution of special events, themed evenings, and group functions.
- Supported supervisors and managers with daily operational tasks, ensuring compliance with service, hygiene, and quality standards.
- Maintained professional communication with guests, addressing requests and resolving service-related issues to ensure positive experiences.
- Assisted with stock control, inventory checks, replenishment, and preparation of F&B areas.
- Developed practical knowledge of F&B procedures, guest service, teamwork, and hospitality operations within an international resort environment.
Bars Manager
Robinson Playa Granada
01.2010 - 12.2011
- Developed and implemented innovative cocktail menus, enhancing customer experience and satisfaction.
- Oversaw daily bar operations, ensuring service excellence and compliance with health regulations.
- Trained and mentored staff on beverage preparation techniques and customer service standards.
- Managed inventory levels, performing regular stock assessments to minimize waste and optimize ordering processes.
- Collaborated with management to create promotional events that increased foot traffic and revenue streams.
- Analyzed customer feedback, utilizing insights to refine menu offerings and improve overall service quality.
- Established strong vendor relationships to secure favorable pricing on supplies while maintaining product quality.
Assistant Bar Manager
Robinson Playa Granada
01.2009 - 12.2010
- Assisted in managing daily bar operations and staff scheduling, ensuring efficient service delivery.
- Trained new bartenders on menu offerings and customer service standards, enhancing team performance.
- Developed and implemented inventory management processes to optimize stock levels and reduce waste.
- Collaborated with kitchen staff to coordinate food and beverage pairings for special events, boosting guest satisfaction.
Bar Tender
Robinson Playa Granada
01.2008 - 12.2009
- Prepared and served a diverse range of cocktails and beverages to enhance guest experiences.
- Collaborated with kitchen staff to create unique drink pairings that complemented menu offerings.
- Managed bar inventory, ensuring optimal stock levels and minimizing waste through efficient ordering.
- Trained and mentored junior bartenders, fostering skill development and adherence to service standards.
- Implemented new cocktail recipes, driving innovation and keeping the beverage menu current for guests.
Education
Diploma of Higher Education - Tourism Management – Major in International Hospitality Management
LES ROCHES MARBELLA
marbella 01-2014
Hotel Internship - FOOD & BEVERAGE MANAGEMENT
Robinson GMBH
Robinson Head Office Koln Germany 09-2012
Diploma of Higher Education - Business Management
Greater Brighton Metropolitan College, The City of Brighton
Brighton ( England )09-2006
Skills
- Hospitality operations
- Revenue management
- F&B budgeting
- P&L analysis
- SOP development
- HACCP compliance
- KPI tracking
- Cost control
- Quality control
- Team development
- Cross functional leadership
- Menu design and development
- Creative problem solving
- Recruitment and hiring
Languages
Spanish
German
English
Italian
Websites, Portfolios, Profiles
linkedin.com/in/joe-wiseman-11918314a
Education
F&B Internship
Languages
3,6,6,6
Timeline
Corpòrate F&B Manager
DERTOUR Group ( Aldiana )
01.2022 - Current
Hospitality Operations Specialist
Self Employed
01.2019 - 12.2021
General Manager
Nikki Beach
03.2016 - 12.2018
F&B Manager
Nikki Beach
01.2014 - 01.2016
F&B Manager
Robinson Playa Granada
01.2013 - 01.2014
F&B Trainee ( Internship )
Robinson Playa Granada / Roninson Amade
01.2012 - 12.2012
Bars Manager
Robinson Playa Granada
01.2010 - 12.2011
Assistant Bar Manager
Robinson Playa Granada
01.2009 - 12.2010
Bar Tender
Robinson Playa Granada
01.2008 - 12.2009
Diploma of Higher Education - Tourism Management – Major in International Hospitality Management
LES ROCHES MARBELLA
Hotel Internship - FOOD & BEVERAGE MANAGEMENT
Robinson GMBH
Diploma of Higher Education - Business Management
Greater Brighton Metropolitan College, The City of Brighton