Joanne Leonard

Responsible for generating qualified B2B pipeline within the e-learning SaaS space through a combination of inbound lead qualification and strategic outbound prospecting. Manage multi-channel outreach including cold calling, email sequencing and LinkedIn engagement, booking high-quality discovery meetings for Account Executives. Maintain CRM accuracy and consistently achieve activity and meeting KPIs while collaborating closely with marketing to optimise conversion.

Delivered outbound B2B sales campaigns across IT and SaaS markets, targeting mid-market and enterprise organisations ($25M+ turnover). Generated qualified opportunities through cold calling, account-based prospecting and multi-channel outreach, consistently meeting pipeline and activity targets. Engaged senior decision-makers and positioned complex solutions to drive revenue growth.

Delivered English language instruction to children and adults (A1–C1), managing lesson planning, reporting and exam preparation in line with Cambridge methodology.

Led customer engagement campaigns across social media platforms, managing high-volume interactions and resolving complex queries. Supported training and performance development while ensuring customer satisfaction and brand protection.

Produced and translated video content for a children’s YouTube channel, contributing to audience growth and engagement through trend-led content and promotional campaigns.

Promoted from SDR to Team Leader within six months, managing and coaching a sales team to achieve performance targets and revenue goals. Oversaw call quality, delivered training and implemented incentive schemes to improve productivity and morale while maintaining strong client satisfaction and pipeline delivery.