Joanna Stepien
Wroclaw
Summary
Seasoned Digital & Social Media Specialist with a proven track record of boosting engagement and brand visibility across various platforms. Fluent in Polish, English, and Spanish. Skilled in data-driven strategies and project management, with experience in Agile methodology.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Social Media Specialist
Jaaqob Holding I Contract Remotely
Warsaw
06.2024 - Current
- Co-developing audits and social media strategies for different brands for Facebook, Instagram, and LinkedIn.
- Creating content for LinkedIn, Facebook, and Instagram, including ads, organic posts, stories, and copy for videos, ensuring alignment with brand voice and messaging.
- Communicating with followers, responding to comments and queries timely in brand style and tone.
- Working closely with the marketing strategy team to facilitate content creation and delivery.
- Creating and implementing monthly editorial calendars based on clients' social media and marketing goals.
Social Media Specialist
Spiritualme I Remotely
Munich
12.2022 - Current
- Enhanced content strategy, resulting in YouTube engagement up by 1000%, Instagram by 100%, Facebook by 25%, TikTok by 1100%, and Newsletter by 15%.
- Boosted website traffic by 550% through targeted ads and SEO tactics.
- Increased lead generation by 8% with effective email marketing.
- Exhibited leadership skills by effectively managing a team of interns.
- Working in an Agile environment with 2-week sprints.
English to Polish Translator
Galaktyka and Meditopia I Remotely
Wroclaw
03.2022 - Current
- Translated application's content and books from English to Polish on spirituality, health, and well-being.
- Collaborated with authors, publishers, and editors to ensure that the translated text maintained the original vision.
- Managed project timelines effectively, delivering translated manuscripts on time for 100% of projects.
Marketing Executive: Copywriting & Social Media
Evolution Group FZC I Remotely
Dubai
06.2022 - 11.2022
- Implemented HubSpot CRM, revolutionising operations.
- Created content for blogs, social media, and newsletters, leading to a 15% sales increase.
- Optimised website copy, resulting in a significant increase in email subscribers.
Wellness Coach
Freelance
05.2019 - 02.2022
- Led over 200 guests through personalised yoga and Pilates sessions and provided rejuvenating massages aboard luxury motor yachts across the Mediterranean.
- Developed tailored strategies for each client, resulting in measurable progress towards their desired goals and improvements.
- Implemented a multi-tiered service approach to cater to diverse client needs and preferences, enhancing overall satisfaction and retention rates.
Wellness Coach
Revivo Wellness Resort
Nusa Dua, Bali
10.2018 - 04.2019
- Performed over 500 comprehensive health and wellness consultations for guests.
- Crafted personalised strategies aligned with clients' specific goals and improvement objectives.
- Guided clients in developing essential life management skills and effective coping mechanisms to navigate daily challenges.
- Leveraged social media platforms to promote services, fostering audience engagement and expanding our following by 60% within six months.
Wellness Coach
Seabourn Cruise Line
11.2017 - 09.2018
- Served as the Assistant Manager of the onboard Spa, overseeing daily operations and guest satisfaction.
- Facilitated seminars on nutrition, health, and well-being featuring content authored by Dr. Andrew Weil.
- Led daily yoga and Pilates classes, ensuring guests experienced rejuvenation and relaxation. Guided guests on Mindful Living Excursions, fostering mindfulness and holistic well-being experiences.
Accommodation Service Executive
Booking.com
Berlin
05.2015 - 10.2017
- Supported Booking.com partners in smoothly advertising onsite through WooCommerce and in-house CRM software.
- Managed and resolved varied customer account inquiries, ensuring accurate information and satisfactory resolutions.
- Handled complex customer issues as the point of escalation, achieving timely resolutions to enhance client retention.
- Exceeded KPI goals consistently, maintaining a track record of success and earning trust.
Education
Master of Business Administration - Master in Digital Marketing and Data Analysis
International University of Valencia
Online2025
Diploma of Higher Education - Digital Marketing & Psychology of Marketing
UDIMA University
Madrid2023
Bachelor of Arts - Modern Languages, Major in Spanish Philology
University of Barcelona
Barcelona2011
Skills
- Copywriting & Paid Ads: Meta, LinkedIn, Google, TikTok
- Analytics: Google Analytics 4
- Design & Video Editing: Canva, CapCut, Filmora
- Tools: Hootsuite, Mailchimp, Klaviyo, HubSpot, Mondaycom, SemRush, Ubersuggest, Answer the Public, Google Trends, Social Blade, Zendesk, TeamWork, Slack
- SEO & Email Marketing: Best practices, segmentation
- Knowledge of AI Tools
Certification
- 2024 Professional Development: currently in the process of acquiring HubSpot Inbound Marketing certification.
- 2024 Competitive Analysis and keyword Research Certificate from SemRush
- 2023 Copywriting AI Certificate from FunnelStar.
- 2023 Google Analytics Certificate from Google Career Certificates.
- 2022 Google Digital Marketing and E-commerce Certificate.
Affiliations
- Honour Degree in Psychomarketing and Business Growth form UDIMA University, Madrid.
Timeline
Social Media Specialist
Jaaqob Holding I Contract Remotely
06.2024 - Current
Social Media Specialist
Spiritualme I Remotely
12.2022 - Current
Marketing Executive: Copywriting & Social Media
Evolution Group FZC I Remotely
06.2022 - 11.2022
English to Polish Translator
Galaktyka and Meditopia I Remotely
03.2022 - Current
Wellness Coach
Freelance
05.2019 - 02.2022
Wellness Coach
Revivo Wellness Resort
10.2018 - 04.2019
Wellness Coach
Seabourn Cruise Line
11.2017 - 09.2018
Accommodation Service Executive
Booking.com
05.2015 - 10.2017
Master of Business Administration - Master in Digital Marketing and Data Analysis
International University of Valencia
Diploma of Higher Education - Digital Marketing & Psychology of Marketing
UDIMA University
Bachelor of Arts - Modern Languages, Major in Spanish Philology
University of Barcelona
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