Joan Quero
Barcelona
Summary
With 7+ years of experience in market analysis, brand management, and commercial strategies at the point of sale, specializing in Consumer & Shopper Insights. Expertise in understanding consumer behavior and translating it into actionable insights for businesses. Proven track record of driving sales growth through effective marketing strategies. Strong analytical skills and deep understanding of market trends to guide brands in achieving their business objectives. Keen attention to detail and a passion for delivering results. Dedicated to helping companies make informed decisions for success in today's competitive market.
Overview
8
8
years of professional experience
Work History
Manager Shopper Insights
Worldpanel by Kantar
01.2023 - Current
- Leadership in Trade Marketing initiatives, planning promotional activities, in-store visibility strategies, and ROI analysis.
- Implemented predictive analytics techniques that enabled proactive adjustments to business strategies based on emerging trends.
- Improved decision-making processes, providing senior management with detailed analysis and actionable insights.
- Mentored junior analysts in best practices for data collection and analysis techniques, fostering a culture of continuous learning within the department.
Senior Shopper Insights
Worldpanel by Kantar
01.2021 - 01.2023
- Identified potential growth areas by analyzing sales data, demographic information, and consumer behavior trends.
- Presented findings and recommendations on market opportunities at quarterly business reviews, influencing strategic planning efforts.
- Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.
- Boosted product sales with innovative promotional strategies and attractive packaging designs.
- Assembled reports and presentations to share insights and recommendations with stakeholders.
Insights Analyst
IPG Mediabrands
01.2019 - 01.2021
- Collection, processing, and analysis of advertising campaign data on digital platforms (Google Ads, Meta Ads, TikTok Ads, among others).
- Development of reports and interactive dashboards using tools such as Google Data Studio and Power BI.
- Optimized media plans by utilizing advanced analytics tools for in-depth evaluation of campaigns.
Consumer & Shopper Anlalyst
Kantar Worldpannel
06.2017 - 05.2019
- Increased market share by conducting in-depth competitor analysis and identifying emerging trends in Beauty, Food and Laundry categories.
- Conducted quantitative and qualitative analyses, identifying key drivers of business growth.
- Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
Cualitative Assistant
Salvetti Llombart
01.2017 - 05.2017
- Contributed to the creation of insightful presentations by synthesizing qualitative data from multiple sources.
- Ensured accuracy in data reporting, diligently cross-checking information against primary sources.
- Assisted project leads by coordinating focus groups, gathering participant feedback, and analyzing key themes for improved product development.
Education
Posgrado - Data Literacy (competencias en análisis SQL R y Tableau)
Universitat Oberta de Catalunya
01.2025
Máster - Marketing e Investigación de Mercados
Universitat de Barcelona
01.2017
Grado - Comunicación Audiovisual
Universitat Rovira i Virigili
01.2015
Skills
- Consumer Insights Research
- SQL programming
- FMCG Market Expertise
- Effective Presentation Skills
- Customer relations
- Team and project management
- Predictive analysis and data modeling
Languages
Español
Inglés
Catalán
Timeline
Manager Shopper Insights
Worldpanel by Kantar
01.2023 - Current
Senior Shopper Insights
Worldpanel by Kantar
01.2021 - 01.2023
Insights Analyst
IPG Mediabrands
01.2019 - 01.2021
Consumer & Shopper Anlalyst
Kantar Worldpannel
06.2017 - 05.2019
Cualitative Assistant
Salvetti Llombart
01.2017 - 05.2017
Máster - Marketing e Investigación de Mercados
Universitat de Barcelona
Grado - Comunicación Audiovisual
Universitat Rovira i Virigili
Posgrado - Data Literacy (competencias en análisis SQL R y Tableau)
Universitat Oberta de Catalunya
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