Joan Casellas
Product Owner
Igualada
Summary
Experienced technical Product Owner with a proven track record of successfully delivering products that meet business goals and customer needs. Skilled in prioritizing and managing backlogs, leading cross-functional teams, customer research, and collaborating effectively with stakeholders to drive product innovation. Skilled in agile methodology, user segmentation, regression models, and data-driven mindset.
Overview
11
11
years of professional experience
9
9
years of post-secondary education
4
4
Certifications
5
5
Languages
Work History
Product Owner
Derivco
Barcelona
11.2021 - Current
- Developed player account management system that improved customer experience and increased revenue by 20%.
- Ensured product met regulatory requirements in multiple jurisdictions by collaborating with compliance and legal teams.
- Prioritized product backlogs to align with company strategy and customer needs.
- Facilitated sprint planning, daily standup's, and retrospectives to ensure timely delivery of high-quality products.
- Refined user stories and prepared them for sprint planning by working closely with UX designers and developers.
- Continuously improved product by conducting user research and gathering feedback from customers.
Senior Product Owner
Qualita
Barcelona
11.2020 - 11.2021
- Coordinated new feature releases for digital signature products, working closely with development teams, testing new features, and ensuring timely and budget-compliant releases.
- Developed product pricing strategy with sales team, maximizing revenue while remaining competitive in market.
- Trained 5 sales representatives on sales strategies and processes, reducing process gaps.
- Created effective product marketing materials with marketing team, including sales presentations, demos, and collateral, to communicate digital signature products to potential clients.
- Increased revenue by 25% through new product features and optimized pricing based on customer feedback and data analysis.
Associate Manager
Everis
Barcelona
11.2019 - 11.2020
- Managed expectations of client service delivery and supported projects with thorough and easy-to-read documentation.
- Lead data strategy projects to help clients focused on trusted data-driven insights and decision making for business leaders
- Developed trusted advisor relationship across variety of functions and roles.
- Liaised and collaborated with client teams to identify potential risks and areas of improvement in client deliverables and work services.
- Mentored and supported 5 department employees to create strong workplace culture.
Project Management Consultant
Accenture
Barcelona
07.2015 - 11.2019
- Translated unstructured, complex business ideas into quantitative problems with actionable outcomes and measurable impact.
- Coordinated with partners and with internal development teams to deliver transformation through digitization (algorithms, data analytics tools and dashboards).
- Identified, targeted and delivered opportunities to make valuable contributions to strategic business objectives.
- Oversaw entire BI app deployments from vision and creation to rollout and delivery.
- Holding leadership role with cross-functional team of 5 people
Research Associate
Research Partnership
London
09.2012 - 06.2015
- Delivered customer insights to drive changes across Marketing, Product, and Operations teams, improving customer value and key metrics.
- Led customer satisfaction survey analysis across multiple channels to identify improvement opportunities.
- Maintained accurate research records, wrote two medical reports, and ensured ethical and regulatory compliance.
- Contributed to over 20 proposals, serving as primary writer on many with acceptance rate over 60%.
- Collaborated with cross-functional teams to achieve all goals and mentored junior analysts.
- Contributed significantly to more than 20 proposals, serving as primary writer on many of them, with acceptance rate of over 60%. Developed persuasive narratives and compelling arguments to win new business.
Education
Executive MBA -
La Salle
Barcelona 03.2017 - 09.2019
Marketing Research - Marketing Research
Barcelona University
Barcelona 10.2002 - 06.2006
Statistics - Statistics
Barcelona University
Barcelona 10.1998 - 01.2002
Skills
Excellent communicator
Strong leadership skills
Product passionate, used to working with IT teams
Ability to work in fast-paced environment
Problem solver and results-driven, with can-do attitude
Ability to work independently and interface with all levels of management, negotiating influencing to build consensus
Advanced level in English and Spanish (written and spoken), ideally with experience in international environments
Familiarity with agile methodology (Scrum)
Providing vision and direction to Agile development team and stakeholders throughout project and create requirements
Plan and prioritize product feature backlog and development for product
Research and analyze market, users and roadmap for product
Creative thinker with vision
Certification
Diploma in Digital Metrics and Analytics (CIM)
Swimming
I love to go for a swim so I can keep my head clear
Timeline
Product Owner
Derivco
11.2021 - Current
Senior Product Owner
Qualita
11.2020 - 11.2021
Associate Manager
Everis
11.2019 - 11.2020
Executive MBA -
La Salle
03.2017 - 09.2019
Project Management Consultant
Accenture
07.2015 - 11.2019
Research Associate
Research Partnership
09.2012 - 06.2015
Marketing Research - Marketing Research
Barcelona University
10.2002 - 06.2006
Statistics - Statistics
Barcelona University
10.1998 - 01.2002