Jiayi Chen
Barcelona
Overview
3
3
years of professional experience
Work History
Marketing Operations Analyst
Factorial HR
Barcelona
09.2023 - Current
- Collect and analyze marketing data to track campaign performance, website traffic, and customer engagement.
- Work with marketing automation tools to set up and manage automated marketing workflows.
- Conduct research on industry trends, competitors, and customer behavior to inform marketing strategies.
Business Development Intern
Unilever China Co Ltd
Shanghai
02.2022 - 05.2022
- Tracked and analyzed national weekly/monthly sales reports, implemented corrective action plans and streamlined sales operations.
- Developed performance appraisal rules for sales teams.
- Tracked project updates with regional sales executives in China and completion with shared spreadsheet.
Product Strategy Operations Intern
ByteDance Ltd.
Shanghai
08.2021 - 12.2021
- Built data dashboards to analyze product metrics and wrote trend reports to determine effective strategies.
- Communicate cross-functionally with sales team and data middle platform to facilitate operational processes for clients.
- Responsible for AI training and regular meetings to share operational practices.
- Referenced legal documents to ensure compliance of the POIs' operation on TikTok.
Education
Master of Science - Internationalization: Economics, Business And Law
Universitat De Barcelona
Barcelona, Spain07.2024
Master of Science - Economics And Business Administration (EXCHANGE)
Georg-August-Universität Göttingen
Göttingen, Germany08.2023
Bachelor of Science - Tourism Management
Shanghai Business School
Shanghai06.2022
Skills
- SQL
- Apache Superset
- MS Excel/ Google Sheets
- Tableau/ Power BI
- Figma
- PowerPoint
Affiliations
- Member, University's Red Cross (2018-2022)
- National Grand Award, National Collegiate Business Challenge in Exhibition Planning 2020
- Outstanding Volunteer, The 3rd China International Import Expo (2020)
- Minister, Association Department of Student Union (2019-2020)
Languages
Chinese (Mandarin)
First Language
English
Advanced
C1
Spanish
Upper Intermediate
B2
Timeline
Marketing Operations Analyst
Factorial HR
09.2023 - Current
Business Development Intern
Unilever China Co Ltd
02.2022 - 05.2022
Product Strategy Operations Intern
ByteDance Ltd.
08.2021 - 12.2021
Master of Science - Internationalization: Economics, Business And Law
Universitat De Barcelona
Master of Science - Economics And Business Administration (EXCHANGE)
Georg-August-Universität Göttingen
Bachelor of Science - Tourism Management
Shanghai Business School