Overview
Work History
Education
Skills
Affiliations
Languages
Timeline
Generic

Jiayi Chen

Barcelona

Overview

3
3
years of professional experience

Work History

Marketing Operations Analyst

Factorial HR
Barcelona
09.2023 - Current
  • Collect and analyze marketing data to track campaign performance, website traffic, and customer engagement.
  • Work with marketing automation tools to set up and manage automated marketing workflows.
  • Conduct research on industry trends, competitors, and customer behavior to inform marketing strategies.

Business Development Intern

Unilever China Co Ltd
Shanghai
02.2022 - 05.2022
  • Tracked and analyzed national weekly/monthly sales reports, implemented corrective action plans and streamlined sales operations.
  • Developed performance appraisal rules for sales teams.
  • Tracked project updates with regional sales executives in China and completion with shared spreadsheet.

Product Strategy Operations Intern

ByteDance Ltd.
Shanghai
08.2021 - 12.2021
  • Built data dashboards to analyze product metrics and wrote trend reports to determine effective strategies.
  • Communicate cross-functionally with sales team and data middle platform to facilitate operational processes for clients.
  • Responsible for AI training and regular meetings to share operational practices.
  • Referenced legal documents to ensure compliance of the POIs' operation on TikTok.

Education

Master of Science - Internationalization: Economics, Business And Law

Universitat De Barcelona
Barcelona, Spain
07.2024

Master of Science - Economics And Business Administration (EXCHANGE)

Georg-August-Universität Göttingen
Göttingen, Germany
08.2023

Bachelor of Science - Tourism Management

Shanghai Business School
Shanghai
06.2022

Skills

  • SQL
  • Apache Superset
  • MS Excel/ Google Sheets
  • Tableau/ Power BI
  • Figma
  • PowerPoint

Affiliations

  • Member, University's Red Cross (2018-2022)
  • National Grand Award, National Collegiate Business Challenge in Exhibition Planning 2020
  • Outstanding Volunteer, The 3rd China International Import Expo (2020)
  • Minister, Association Department of Student Union (2019-2020)

Languages

Chinese (Mandarin)
First Language
English
Advanced
C1
Spanish
Upper Intermediate
B2

Timeline

Marketing Operations Analyst

Factorial HR
09.2023 - Current

Business Development Intern

Unilever China Co Ltd
02.2022 - 05.2022

Product Strategy Operations Intern

ByteDance Ltd.
08.2021 - 12.2021

Master of Science - Internationalization: Economics, Business And Law

Universitat De Barcelona

Master of Science - Economics And Business Administration (EXCHANGE)

Georg-August-Universität Göttingen

Bachelor of Science - Tourism Management

Shanghai Business School

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Jiayi Chen