Jerica Bardales
Barcelona
Summary
Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Overview
13
13
years of professional experience
Work History
Affiliate and Influencer Marketing Manager
Vivian Agency
2022.11 - Current
- Build, manage, and optimize Aliate and Influencer Marketing Programs with Influencers on Tiktok, Instagram, Facebook and Youtube
- Create and manage Paid Ads to promote Influencers' content
- Grew clients' revenue by 400% in 5 months
- Reactivated 33% of inactive affiliates in under 2 months
- Manage a team of multiple marketing assistants
Digital Content Creator
JeriStyle
2016.07 - 2023.08
- Grew my YouTube channel organically to 87K subscribers
- Ran Ads on YouTube, Instagram and Facebook to promote my videos, posts and product offers
Paid Ads Specialist
Mic-Drop Consulting
2021.10 - 2022.04
- Designed, executed, and maintained ROI-Focused targeted Ad campaigns
- Conducted thorough analysis of trends and targeting options
- Managed campaign components including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, audience optimization, etc
- Wrote compelling Ad copy with a focus on lead generation
Email Marketing Account Manager
Structured
2021.07 - 2021.12
- Doubled clients’ sales through email marketing optimization tactics
- Coach and enhance the email automation marketing teams
- Optimize campaigns based on report analytics data
SEO and Affiliate Account Manager
Action Media
2020.07 - 2021.07
- Manage over 250 Affiliate Publishers and Marketers
- Optimize and analyze affiliates' websites and social media
- Develop new sales techniques for the affiliate clientele
Link Building Associate
Study.com
2020.03 - 2021.06
- Researched websites for outreach opportunities
- Used Buzzstream for Link Building
- Drew strategies to build links for Study.com
Head of Digital Sales
Cuponatic-Peru
2018.03 - 2020.05
- Increased sales by 18.5% during COVID
- Lead a team of 14 Account Managers
- Evaluate & optimize Sales Strategies with the CEO
- Partner with enterprise clients for cross-sell promotions
Digital Account Manager
Cuponatic-Peru
2015.07 - 2018.03
- Overachieving set goals by 25% on average
- Multichannel marketing promotion activities & after sales
Commercial Coordinator
TuEntrada-Peru
2012.05 - 2015.07
- Commercial negotiations with known artists and their agents
- Event management and partner collaboration services
Education
Affiliate Marketing For Advertisers -
Udemy
01.2023
International Marketing Diploma -
ESAN
01.2015
Bachelor of Science - Global Business Management
Ricardo Palma University
01.2011
Skills
- Google Analytics
- Semrush
- Pipedrive
- Klaviyo
- Salesforce
- Slack
- WordPress
- Content creation
- Influencer outreach
- Social media strategy
- Brand collaboration
- Content strategy
Languages
Spanish
Bilingual or Proficient (C2)
English
Advanced (C1)
Timeline
Affiliate and Influencer Marketing Manager
Vivian Agency
2022.11 - Current
Paid Ads Specialist
Mic-Drop Consulting
2021.10 - 2022.04
Email Marketing Account Manager
Structured
2021.07 - 2021.12
SEO and Affiliate Account Manager
Action Media
2020.07 - 2021.07
Link Building Associate
Study.com
2020.03 - 2021.06
Head of Digital Sales
Cuponatic-Peru
2018.03 - 2020.05
Digital Content Creator
JeriStyle
2016.07 - 2023.08
Digital Account Manager
Cuponatic-Peru
2015.07 - 2018.03
Commercial Coordinator
TuEntrada-Peru
2012.05 - 2015.07
Affiliate Marketing For Advertisers -
Udemy
International Marketing Diploma -
ESAN
Bachelor of Science - Global Business Management
Ricardo Palma University