JENNY MARCHAN

Ensure customers adopt and derive maximum value from their investment in the platform.

• Prepare, connect, explore and analyze customers data.
• Give valuable insights on the central data warehouse of customers profiles.
• Understand customer behavior patterns to drive loyalty
• Help clients understand reports and visualizations to improve their marketing and drive revenue strategies
• Solve customer issues efficiently with high quality standards
• Translate the needs of our clients to adapt our product
• Work with a wide variety clients at the same time
• Ability to thrive in a dynamic environment with tight deadlines

Collaborate with cross-functional teams gathering and provide objective information to software development and design teams.

• Performing tests in different environments (web and mobile)
• Triage: classify problems as software errors, usability issues and user performance.
• Provide quality assurance of the tool
• Analysis of documentation and writing bug reports
• Ticket escalation to both teams (IT and design)
• Work to ensure the deadlines established in the process
• Install customized solutions and new features systems once approved.

• Researching and communicating to the IT team practical improvements and feature errors in the e-commerce site as well as in the internal tools.
• Designing and proposing features and improvements of the e-commerce platform according to client feedback / benchmarking and simple market research.
• Proposing, installing and con configuring a customer service toolset (zendesk).
• Publishing products in the e-commerce site (new products, outlet, seasonal products).
• Managing and optimizing web content, product's attributes and tech specs, images.
• Publishing products in different marketplaces (Amazon, eBay,
• ManoMano, Google Shopping).
• Benchmarking competitors and studying market positioning.
  Managing web content with the goal of boosting sales (banners, categories, landing pages).
• Coordinating marketing operations (promotions and newsletters).
  Tracking campaigns and publications through Google Analytics.
• Creating daily posts to empower the brand with an average reach of 7000 people.
• Supervising a lifestyle blog which is built according to the values of the brand Managing social media presence.

• Planning and supervision of the implementation of new features
• Testing new modules and services
• Conceptualization and creation of new commercial alliances (pharmacy, supermarkets, online shops)
• Generating locker's performance and usage reports, tracking of the quality of the services
• Managing leads and client pipeline Supervising customer support area