Jenna Edwards

· Client : LEGO USA

· Main client contact, defined both the project vision and managed expectations

· Coordinated a creative team to evolve concepts into clear sets of deliverables

· Defined and managed the scope of projects (goals, deliverables, schedule, and budget)

· Monitored project budget and expenses to ensure they remained in the allocated budget

· Client : BMW UK & Ireland

· Produced research-informed content and executing action plans for BMW UK & Ireland to boost their relevance, elevate brand positioning, and engage broader demographics

· Planned and structured campaigns from a creative perspective for BMW´s latest model releases and events such as Goodwood Festival of Speed 2023, GQ Heroes 2023, and PGA Championship

· Lead copywriters, designers, and videographers to equip the client with top-quality creative assets.

· Provided impeccable client service to secure long-term account retention

· Clients : C-Suites of Santander, Iberostar Hotels, International Trademark Association (INTA)

· Localized content for Iberostar, a multinational hospitality group, to position its LATAM hotels as attractive destinations for North Americans

· Coached Stander's C-Suite executives in digital literacy, managed their social media channels, improved their English correspondence, and reinforced crisis communications

· Wrote informative copies for the International Trademark Association using North American English and showcased industry events to drive attendance

· Internship

· Pioneered a telecommunication company's return to office strategy in the pandemic's aftermath by surveying employees to improve workplace dynamics, spark a collaborative culture, and incentivize them with on-site benefits such as a green juice bar

· Allocated a €20K annual budget for events, activities, and perks to engage employees