Jelena Novokmet

Handled fulfillment management for Zalando, driving annual revenue of 80 million EUR.

Developing strategic plans for purchasing men's clothing lines.

Product selection and stock control of Zalando.

• Achieved a €6 million increase in sales across UK, Ireland, and BENELUX.
• Implemented efficient stock control processes that minimized warehousing expenses and work hours in stores.
• Managed womenswear collection
• (>6k KPIs per season)
• Coordinated with Buying team to communicate the needs of each market.
• Product selection for each store, replenishment control, ensuring enough and correct stock to cover each peak of sale, commercial strategies, pricing and promotion
• Managed product lifecycle from ideation to post-launch analysis, optimizing performance

• Achieved a revenue increase of EUR 22 million within the Eastern European and Russian markets.
• Guided a team of three members to enhance their performance.

• Executed initiatives expanding the Russian market, leading to a $15 million increase in annual income.

• Established new distribution channels across multiple regions including Eastern and Northern Europe as well as Asia.

• Assisted development of new women's sport collection.