
Marketing professional with 5 years of experience, currently managing two FMCG brands in two countries within a competitive, data-driven environment. Strong background in brand strategy, brand activation manegement, and performance analysis.
Highly motivated and results-oriented, with solid analytical capabilities combined with strong communication skills. Experienced in leading projects and mentoring junior team members.
Ambitious to continue developing within Marketing and Sales, taking on broader commercial responsibility and driving sustainable brand growth.
Hair Colour - Palette & Syoss
- Drive innovation and relaunch projects: business case development, pricing strategy, forecast alignment and go-to-market execution.
- Responsible for the brand activation plan: TV, Digital, Social Media, PR Events, Influencer Campaigns and Trade Activation Plans.
- Analyze sell-in, sell-out, market share, distribution and promotional performance to identify growth opportunities and risks.
- Coordinate cross-functionally with Supply Chain, Finance and Sales to ensure forecast accuracy, stock availability and margin control.
- Prepare business reviews and strategic recommendations for senior management.
- Lead a team of two marketing interns
Laundry Care - Dixan & Micolor