Javier Perez
Partnerships & Head Of Content
Valencia
Summary
Senior Partnerships & Content Leader with 3+ years of hands-on experience in Web3, fintech and crypto ecosystems. I specialize in building and scaling B2B partnerships (sourcing, qualifying and closing high-value deals) and in architecting end-to-end content strategies that drive brand awareness and inbound pipelines. Skilled in Digital Assets infrastructure and all related to Web3.
I also run a LinkedIn Newsletter (The Crypto Korner), with +700 subscribers and +40 articles published, where I write about Blockchain technology, Digital Assets and Web3. Expertise in business strategy, project management, and technical documentation.
Proven ability to collaborate with cross-functional teams. Strong network within the Blockchain & Digital Assets industry in Spain. A sought-after speaker, passionate about creating awareness and showcasing the potential of blockchain technology to drive meaningful impact. Ready to contribute to the growth and advancement of the blockchain ecosystem.
Overview
3
3
years of professional experience
8
8
Certifications
2
2
Languages
Work History
Partnerships & Head of Content
Depasify
10.2024 - Current
- Lead Generation & Outreach: Sourced, researched and qualified leads via LinkedIn and CRM (HubSpot, Attio), executing multi-channel outbound campaigns.
- Sales Team Building: Helped build the Sales Playbook while collaborating with Tech, Marketing and Compliance to refine ICP messaging.
- Content Strategy & Execution: Designed and owned Depasify’s B2B content strategy on LinkedIn, launching a bi-weekly newsletter with 40+ LinkedIn articles focused on digital assets infra and stablecoins.
- Quantified Brand Growth: Drove LinkedIn followers +10%, newsletter subscribers +48%, post impressions +498% and page visitors +350% from Q1 to Q2 2025.
- Cross-Functional Leadership: Managed end-to-end content lifecycle (ideation → distribution → performance analysis) under tight deadlines, continuously iterating to expand inbound pipeline.
Blockchain & Digital Assets
Deloitte
09.2023 - 10.2024
- I’m part of the Blockchain & Digital Assets Core Team at Deloitte Spain.
- Preparation of the business strategy phase for the development of a Crypto Asset custody project in an international bank entity.
- Development and implementation of the business strategy and coordination of a tokenization project aimed at promoting sustainable development in the Amazonian region.
- Development of proposals for the implementation of blockchain and web3 technology in Spanish La Liga clubs.
Blockchain Consultant
EGENFY
12.2022 - 08.2023
- Leveraged blockchain technology to analyze client needs and devise tailored solutions that addressed their specific problems.
- Full responsibility for the creation of the company’s newsletter (Web3 Evolution) to spread knowledge about NFTs utilities and tokenisation use cases.
Crypto Growth Marketer
TRAZABLE
09.2022 - 11.2022
- Increased brand awareness and engagement by spearheading web3 events and networking with key players in the blockchain industry.
- Effectively engaging with potential holders, addressing inquiries, and driving community growth. Supported the TRZ community Telegram group, fostering a vibrant environment for knowledge sharing and maintaining a strong community presence.
Product and Tech
TRAZABLE
03.2022 - 07.2022
- Spearheaded the development and implementation of the groundbreaking utility for the TRZ token, leveraging extensive market research and analysis.
- Conducted comprehensive evaluations on decentralized exchanges (DEXs) to identify optimal platforms for launching the Token Pool.
- Assisted the sales team by proactively researching and acquiring contact information of potential clients.
Project Assistant R&D&i
ERNST & YOUNG
05.2017 - 12.2021
- Oversaw the traceability of accounting support R&D&i projects, ensuring accurate documentation.
- Development of technical documentation of engineering projects for renowned organizations.
- Conducted in-depth research, analysis, and documentation of project details, including methodologies, and expected impact, to effectively communicate the project’s value and eligibility for funding.
Education
EBIS Business Tech School - Blockchain Management’s Major
01.2023 - 07.2023
Bachelor of Science - Industrial Technologies Engineering
09.2016 - 09.2022
LideraT Program - Business
09.2017 - 12.2017
Skills
Content Marketing
Blockchain technology
Web3 and Digital Assets
Business Transformation
Web3 Copywriting
Sales Experience
CRM Management (Hubspot, Attio)
Google Tools (Drive, Slides, Calendar)
Microsoft Office (Word, Excel)
Certification
Blockchain in Supply Chain Management Blockchain Institute of Technology
Timeline
Partnerships & Head of Content - Depasify
10.2024 - Current
Blockchain & Digital Assets - Deloitte
09.2023 - 10.2024
EBIS Business Tech School - EBIS Business Tech School, Blockchain Management’s Major
01.2023 - 07.2023
Blockchain Consultant - EGENFY
12.2022 - 08.2023
Crypto Growth Marketer - TRAZABLE
09.2022 - 11.2022
Product and Tech - TRAZABLE
03.2022 - 07.2022
Polytechnic University of Valencia - LideraT Program, Business
09.2017 - 12.2017
Project Assistant R&D&i - ERNST & YOUNG
05.2017 - 12.2021
Polytechnic University of Valencia - Bachelor of Science, Industrial Technologies Engineering
09.2016 - 09.2022