Javier Gutiérrez
Madrid
Summary
Dynamic growth manager experienced in developing and executing scalable marketing strategies across digital platforms. Combines expertise in performance marketing, campaign analytics, and product-led growth to optimize user acquisition and retention, ensuring significant revenue contributions through data-driven decision-making.
Overview
10
10
years of professional experience
6
6
Certifications
Work History
Growth Manager
Vitra
01.2025 - Current
- Drove full-funnel campaigns (paid, content, CRM) to generate demand.
- Led integrated marketing strategy across brand and performance channels to enhance overall campaign effectiveness.
- Implemented AI workflows to streamline campaign processes and optimize creative testing.
Growth Manager
The Media Power
01.2024 - Current
- Developed scalable acquisition and retention strategies across performance channels to enhance customer engagement.
- Developed strategies to enhance customer engagement and brand loyalty.
- Analyzed market trends to identify growth opportunities and competitive advantages.
- Established analytics frameworks to measure ROI and attribution, enabling data-driven decision-making.
- Collaborated with cross-functional teams to launch new products effectively.
Growth Manager & Consultant
Bluecell Comunicación
01.2023 - 01.2024
- Developed and implemented multi-channel acquisition systems (SEO, paid, CRO) to enhance lead generation.
- Improved conversion rates through experimentation and analytics frameworks.
- Facilitated collaboration between business and execution teams to align strategies.
Product Marketing Manager
Opendit
01.2022 - 01.2023
- Developed GTM strategy, positioning, and messaging for digital services, enhancing market presence.
- Executed lifecycle marketing initiatives to drive user activation and engagement.
- Leveraged Amplitude and HubSpot for data-driven decisions, informing product marketing strategies.
Marketing Manager (B2B SaaS)
GÜO Tech
01.2020 - 01.2022
- Developed and executed SaaS marketing strategies that enhanced lead generation and pipeline growth.
- Developed comprehensive marketing strategies for innovative tech products.
- Optimized traffic and conversions through targeted SEO and paid campaigns.
- Managed social media campaigns to enhance brand visibility and engagement.
- Collaborated with cross-functional teams to align marketing initiatives with product launches.
Digital Marketing Manager
Carrefour Viajes
01.2018 - 01.2020
- Developed digital marketing strategies to enhance brand visibility and customer engagement.
- Scaled e-commerce performance through optimization of paid media, CRM, and analytics strategies.
- Coordinated cross-functional teams to align marketing initiatives with product strategy.
- Managed social media campaigns across multiple platforms to drive audience interaction.
- Coordinated email marketing initiatives to promote travel packages and special offers.
Digital Marketing Specialist
Atmira
01.2016 - 01.2018
- Developed digital marketing strategies targeting diverse customer segments.
- Managed social media campaigns across multiple platforms for brand awareness.
- Collaborated with design teams to create engaging marketing content.
- Developed B2B marketing strategies to enhance brand visibility and supported digital transformation projects to improve customer engagement.
Education
Bachelor - Digital Concept Development
University College Nordjylland
Aalborg (Denmark)AP Degree - Multimedia Design
University College Nordjylland
Aalborg (Denmark)HND - Creative Media Production
CEV
Madrid (Spain)Skills
- Growth Systems & Funnel Optimization
- AI-assisted Marketing Workflows
- Data analytics
- Multi-channel marketing
- A/B testing
- Data-driven decision making
- Product-Led Growth (PLG)
- Go-to-Market Strategy
- Multi-channel Campaign Ownership
- Performance Marketing (Google Ads, Paid - Social)
- Lifecycle Marketing (Email, Push, CRM)
- Conversion Rate Optimization (CRO) & Experimentation
- User Acquisition & Activation
- Marketing Analytics & Attribution
- Growth Systems & Funnel Optimization
- AI-assisted Marketing Workflows
Accomplishments
- Led multi-channel campaigns improving acquisition and conversion across paid, SEO, and CRM.
- Built and optimized growth systems across SaaS and e-commerce environments.
- Aligned cross-functional teams (Product, Sales, Marketing) to execute GTM strategies.
Certification
Career Essentials in Generative AI by Microsoft and LinkedIn
Timeline
Growth Manager
Vitra
01.2025 - Current
Growth Manager
The Media Power
01.2024 - Current
Growth Manager & Consultant
Bluecell Comunicación
01.2023 - 01.2024
Product Marketing Manager
Opendit
01.2022 - 01.2023
Marketing Manager (B2B SaaS)
GÜO Tech
01.2020 - 01.2022
Digital Marketing Manager
Carrefour Viajes
01.2018 - 01.2020
Digital Marketing Specialist
Atmira
01.2016 - 01.2018
Bachelor - Digital Concept Development
University College Nordjylland
AP Degree - Multimedia Design
University College Nordjylland
HND - Creative Media Production
CEV