Jaime Porta

Led digital transformation projects, expanding e-commerce channels for Nutribén and Germinal, resulting in significant sales growth. My focus has been on maximizing sales, efficiently managing marketplaces, and developing new digital channels.

Key Responsibilities:
Amazon Account Management: Strategic development of Germinal's Amazon account, optimizing performance through advertising campaigns (Amazon Ads), catalog management, sales data analysis, and streamlining Amazon logistics (FBA).
Launch on Miravia: Successfully launched and developed Nutribén's account on Miravia, establishing and evolving an effective business model to achieve targeted goals.
Online Pharmacy Channel Expansion: Designed and implemented commercial and digital strategies to strengthen Nutribén's presence in the online pharmacy channel.
E-commerce Strategy: Collaborated on the design and execution of strategic e-commerce plans for Nutribén.

Key Achievements:

• Significant sales growth through marketplace optimization and the development of new sales channels.
• Improved operational efficiency by streamlining processes, reducing management times, and enhancing precision in the execution of digital strategies.
• Strengthened strategic relationships with key platforms in the e-commerce sector.
• Contributed to Nutribén's digital presence growth in the online pharmaceutical sector and emerging marketplaces.

I have led the strategic evolution of the agency's business model, establishing it as a benchmark in marketplace management.
Key Responsibilities:

Business Model Development: Designed, implemented, and evolved an integrated business model, encompassing all the marketplaces served by the agency.
Team Leadership and Management: Managed multidisciplinary teams to optimize content and marketing strategies, enhancing productivity and meeting key objectives. Established methodologies for workload management and interdepartmental coordination to ensure objectives and deadlines were met.
Marketplace Sales Strategy: Defined and executed strategies to boost sales across horizontal and vertical marketplaces for over 150 brands in diverse sectors.
Partnership Acquisition: Achieved official certifications as an agency partner in multiple marketplaces.
Key Achievements:

• Built and developed a multidisciplinary team, implementing internal structures that optimize productivity.
• Achieved notable sales growth by producing numerous compelling marketplace stories.
• Awarded Partner of the Year 2021 by AliExpress, reinforcing the agency’s reputation within the sector.
• Achieved substantial client sales growth through customized strategies in one or more global marketplaces.

I led the digital transformation of sales channels, developing and implementing strategies for E-commerce and Marketplaces in both B2B and B2C environments.