Jade O' Neill
La Línea De La Concepción
Summary
Organised, hardworking and dependable candidate, successful at managing multiple priorities with a positive attitude. Offering excellent communication & good judgement. Skilled in working under pressure & adapting to new situations and challenges to best enhance the organisational brand.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Project Lead - South Africa
BoyleSports
10.2023 - Current
- Partnered with project team members to identify and quickly address problems in the South African market.
- Produced quality standards, checklists, report templates, and processes.
- Monitor project progress, identify risks and take corrective action as needed.
- Set up and manage weekly team meetings with the core & South African team.
- Update & report weekly to senior management on progress and roadblocks.
Sports Promotions Manager
BoyleSports
10.2022 - Current
- Manage a team of promotions professionals including development, training & mentoring.
- Support the Head of Customer Engagement in working closely with other departments to drive the promotion plan to ensure there is a rolling calendar of activities, ensuring promotions are consistent with the plan and regular yearly events. Always ensuring these activities are cost effective, attractive to our customers and aligned to the overall business strategy.
- Plan and optimise strategies across products & channels, while continuously analysing touch points to maximize commercial opportunities to improve campaign success.
- Develop testing strategies for all aspects of a promotion to ensure the most effective approach for the business.
- Ensure that all promotion activity is sufficiently monitored, tracked.
- Deliver clear, concise and reliable reporting including weekly reporting & campaign reporting to drive informed decision making of future of activity.
- Work closely with the Trading and Product teams to get a clear view on the product roadmap, working to manage the launch of new products, including all promotional content and exposure of these promotions.
Senior Sportsbook Executive
BoyleSports
07.2019 - 10.2022
- Supported the Head of Sportsbook to drive and integrate the marketing proposition plan to ensure promotions were relevant, cost-effective, attractive to our customers and aligned to the overall business strategy and other areas of the business.
- Produced and delivered campaigns including creative concepts, mechanics, and payout structures as well as briefing CRM, Creative, CS, Content and other key stakeholders.
- Liaised with the Compliance team to ensure all T&Cs meet gaming regulation requirements.
- Updated and executed the marketing proposition calendar and it's day to day running.
- Managed daily content to ensure site is up to date and market competitive.
- Delivered in-depth competitor analysis of promotions and ensured that the marketing plan is adapted to respond to competitor activity, ensuring that our promotions are market-leading.
- Created and signed-off creative briefs for promotional campaigns and product launches.
Deputy Manager
BoyleSports
01.2015 - 06.2019
- Maintained excellent customer satisfaction by providing professional customer service.
- Utilised extensive company product knowledge to appropriately advise customers and resolve queries.
- Continuously maintained up-to-date product knowledge to offer professional customer advice.
- Attended regular training to offer optimised customer care with exceptional service knowledge.
- Educated customers on promotions & offers.
- Trained new team members on customer service & operations improving store efficiency.
- Maintained, documented and presented progress reports to leaders.
Education
Applied Language & Translation Studies - German & Spanish
Dublin City University
Dublin11.2019
Skills
- Professional
- Organised
- Team communication
- Ability to teach and mentor
- Project planning
- Exceptional attention to detail
- Proficient in Microsoft Office
Certification
Mini MBA in Marketing
Timeline
Project Lead - South Africa
BoyleSports
10.2023 - Current
Sports Promotions Manager
BoyleSports
10.2022 - Current
Senior Sportsbook Executive
BoyleSports
07.2019 - 10.2022
Deputy Manager
BoyleSports
01.2015 - 06.2019
Applied Language & Translation Studies - German & Spanish
Dublin City University
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