Salesforce Marketing Cloud


Multiple years of experience in CRM/Data Analytics and Finance. An analytical and business minded approach alongside strong management and people skills as well as experience with multiple tools in a high pressure business environment.
- Global implementation of Next Best Action (NBA) capability to optimize omnichannel sales strategy within the Pharma industry
- Configure NBA suggestions via Zaydn Orchestration Centre, leveraging DPI data to drive rep engagement and boost sales
- Collaborate with ROPU/OPU leads to define strategy through providing expertise, onboard new regions and lay out road maps, and align best practices globally
- Building and managing multi-channel marketing campaigns using Unica and Salesforce Marketing Cloud, targeting subscribers in the clients database to boost retention
- Developed stakeholder relationships through effective communication, managing SLAs and campaign briefs
- Owner of the Merkle Media Spend Accounting process
- Monthly reporting of Accrued and Deferred balances
- Financial reporting of Aged Debt analysis
- Manage the intercompany accounting with other group entities for Media spend
- Support on internal/external audits
Omnichannel sales optimization
Salesforce Marketing Cloud
Adobe
Veeva CRM
Unica