Summary
Overview
Work History
Education
Skills
Software
Timeline
Jack Ryan

Jack Ryan

CRM And Marketing Automation Developer
Barcelona

Summary

Multiple years of experience in CRM/Data Analytics and Finance. An analytical and business minded approach alongside strong management and people skills as well as experience with multiple tools in a high pressure business environment.

Overview

5
5
years of professional experience
2
2
Languages

Work History

Platform Manager

Omega CRM (On Behalf of Boehringer Ingelheim)
01.2025 - Current

- Global implementation of Next Best Action (NBA) capability to optimize omnichannel sales strategy within the Pharma industry

- Configure NBA suggestions via Zaydn Orchestration Centre, leveraging DPI data to drive rep engagement and boost sales

- Collaborate with ROPU/OPU leads to define strategy through providing expertise, onboard new regions and lay out road maps, and align best practices globally

Marketing Campaign Consultant

Merkle EMEA
10.2023 - 01.2025

- Building and managing multi-channel marketing campaigns using Unica and Salesforce Marketing Cloud, targeting subscribers in the clients database to boost retention

- Developed stakeholder relationships through effective communication, managing SLAs and campaign briefs

Finance Media Analyst

Merkle EMEA
09.2021 - 11.2023

- Owner of the Merkle Media Spend Accounting process

- Monthly reporting of Accrued and Deferred balances

- Financial reporting of Aged Debt analysis

- Manage the intercompany accounting with other group entities for Media spend

- Support on internal/external audits

Finance Assistant

Birds Eye UK & IE
01.2021 - 08.2021
  • 8 months

Education

Bachelor of Arts - BA - Accounting and Finance

University of Liverpool
01.2018

Skills

Omnichannel sales optimization

Software

Salesforce Marketing Cloud

Adobe

Veeva CRM

Unica

Timeline

Platform Manager - Omega CRM (On Behalf of Boehringer Ingelheim)
01.2025 - Current
Marketing Campaign Consultant - Merkle EMEA
10.2023 - 01.2025
Finance Media Analyst - Merkle EMEA
09.2021 - 11.2023
Finance Assistant - Birds Eye UK & IE
01.2021 - 08.2021
University of Liverpool - Bachelor of Arts - BA, Accounting and Finance
Jack RyanCRM And Marketing Automation Developer