ION DE PINEDO
Madrid
Summary
Bringing over twenty years of experience in global sales, particularly within the cybersecurity, core network, and OSS/BSS software sectors. Excelling in consultative selling, managing diverse partner networks and sales teams across multiple countries. Demonstrated strength in navigating fast-paced environments and balancing competing priorities with creativity and enthusiasm. A persuasive communicator, skilled at building strong connections with stakeholders at all levels. Fluent in English, Spanish, and Portuguese, with a proven track record of driving successful sales initiatives in EMEA and LATAM while leading international sales teams to capture and retain key customers.
Overview
17
17
years of professional experience
Work History
Senior Sales Director Europe & Latam
ENEA
12.2020 - Current
- Leading two regions, Defined a successful go-to-market strategy for regions which granted signaling security deals with Millicom group (8 Opcos) and Telia Group (6 Opcos) new customers. Also secured a deal with Telefonica Hispam (3 year renewal and upgrade for Video optimization) Vonage (secure A2P international security messaging in Cloud) and Telefonica Global Solutions (Video optimization for VIVO) and one major Cybersecurity agency in Europe bringing 15M€ over a 5 years period.
- Taken over LATAM region securing AT&T Mexico, Telcel, TIM Brasil and America Movil as customers in a multi-year agreement. Brought 4M US$ revenue up to date, steady flow of 1.5MUS$ recurrent.
- Re-structured the sales channel and pre-sales regional team for Latam to build a stronger pipeline (triple it) and further reach (SouthAmerica and Brasil)
Global Sales Director
Creativity Software (SS8 now)
10.2013 - 11.2020
- CS was in declining sales curve when hired, quickly assessed market, and managed to develop and implement a consistent sales strategy for Location Intelligence products in emergent market. Results assured a two digits consistent annual growth by bringing in six tier-1 new customers: Claro Colombia, Oi Brasil, Telefonica Ecuador and three (3) Law Enforcement Government Agencies. These deals amount over 11 MUS$ in multiyear contracts.
- Keen eye into prospecting and selling with 23% of all deals concluded in last 4 years: from inception to deal close.
- Establish and maintain a strong array of partners including Telefonica Tech, Mavenir, HPE and Everis (NTT Data).
- Establish strong sales and operational processes involving engineering team, architecting high quality value proposals to customer that granted almost 100% first position on technical phase of tenders.
Business Development Director
NTT Docomo
07.2009 - 09.2013
- PV had tried to sell into Telefonica for 3 years before hiring me. In just 9 months managed to set up a full sales strategy involving VAS, IT, Network and Purchase, selling first project for 200KUS$. Less than 12 months later signed multi-year, multi-million contract to replace both fix and mobile Music service.
- Received fast-track promotion to become also Vodafone Global Services Account Director driving a complex sales project involving 4 countries (UK - HQ, Germany, Spain and Portugal) and over 7 different OEMs (Huawei, Arcadyan, ZTE, LenovoEMC, Sagemcom and Cisco-NDS) Vodafone account grew from a few thousand devices with DLNA embedded software to over 3 million devices and over 4 million iOS and Android app subscribers, representing and steady revenue flow of 1.5 Million US$ per year.
Regional Sales Director Southern Europe and LATAM
Hutchison Whampoa
06.2007 - 06.2009
- Vidiator wanted to create astrong foothold in Southern Europe and Latam. Managed driving business from zero and non-relevant accounts to over 16 new customers from Spain, France and Italy, Brasil and Argentina.
- These customers ranged great logos and significant deals like Telefonica SA, Abertis Telecom, VivendiME, Universal, Orange Spain, Orange Caribe, TIM Brasil, Telefónica Argentina, and Buongiorno Italy. Region grew up from zero to over 1.5M € revenues.
Education
MBA - Business Administration And Management
Escuela Europea De Negocios
Madrid, Spain07.2004
Master of Science - Computer Science
Deusto University
Bilbao09.1994
Bachelor of Science - Computer Science
Lund Universitet
Lund, Sweden07.1993
Skills
- Deal Closing
- Key account growth
- Negotiation expertise
- Sales Presentations
- Channel Partnerships
- Solution selling
- Salesforce proficiency
- Pipeline Management
- Client Relationship Management
- Sales strategy development
- Client acquisition
- Pipeline Development
- Revenue Growth
Languages
Spanish
Bilingual or Proficient (C2)
Portuguese
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Timeline
Senior Sales Director Europe & Latam
ENEA
12.2020 - Current
Global Sales Director
Creativity Software (SS8 now)
10.2013 - 11.2020
Business Development Director
NTT Docomo
07.2009 - 09.2013
Regional Sales Director Southern Europe and LATAM
Hutchison Whampoa
06.2007 - 06.2009
MBA - Business Administration And Management
Escuela Europea De Negocios
Master of Science - Computer Science
Deusto University
Bachelor of Science - Computer Science
Lund Universitet
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