Ilaria Angelo

• Marketing strategy, growth marketing, digital marketing (coordination with SEO, SEM, RRSS team), communication (press releases, collaborations), community builder
• Increased the user community by 67% (15K members) in less than 3 years
• Expanded target market (education → education + corporate)

• SEM campaign management, SEO strategy and implementation (keyword research, SEO content)
• Clients: Nescafé, Drynites, SAGE

As a PPC Specialist, I manage and optimize campaigns across Google Ads, Bing Ads, and social media platforms to maximize ROI. I conduct keyword research, create compelling ad copy, and analyze performance metrics (CTR, CPC, conversion rates) to improve results continuously. Proficient in Google Analytics and SEMrush, I use data-driven strategies to deliver measurable growth and stay ahead of industry trends.

As an Account Manager & Content Editor, I manage B2B client relationships, addressing their requirements and resolving incidents efficiently. I write SEO-optimized articles for the company blog, ensuring content aligns with client goals and industry trends. I work closely with clients to ensure satisfaction while maintaining a focus on high-quality content that drives traffic and engagement.

As a Marketing Intern in the Robotics Division, I conducted market research and gathered valuable insights to support product positioning and strategy. I analyzed industry trends, competitor data, and customer preferences to inform marketing decisions and contribute to campaign development.

As a Trade Marketing Intern at Puma, I managed PR orders for brand ambassadors (football players) and coordinated the distribution of marketing materials for our showroom. I supported the trade marketing team in executing promotional activities and ensuring the timely delivery of materials to enhance brand visibility.