Ijeoma Nwaodu
Asaba
Summary
Results-driven Commercial Sales Manager with the background in commercial sales management arena. Comprehensive experience planning, coordinating and implementing commercial sales operations, including business and customer development. Agile and versatile with talents in motivating and supporting sales representatives.
Overview
22
22
years of professional experience
1
1
Certification
Work History
Sales Commercial Manager
Nigerian Bottling Ltd
07.2018 - Current
- Responsible for Onitsha and Asaba Sales Volume
- Ensure responsibility for 8 Sales representative by overseeing planning and execution of targeted sales and marketing strategies
- Managed 73 direct customers, driving performance with motivational strategies to exceed sales targets and customers satisfaction
- Manage the productivity of 1011 company Asset and track productivity
- Ensure growth of territory’s Market share, Numeric Distribution and Weighted score
- On the Job developments of my direct Reports
- Maintain External relationship with stake holders
- Analyzed competitor markets and reviewed trends
- Maintained relationships with high-profile and return clients
- Rolled out new employee training programme that proved effective in building professional and personal growth
- Communicated with marketing team to provide effective campaigns
- Evaluated local market to change sales tactics and product descriptions
- Identified product problems and developed solutions to minimize impact
- Conducted regular market assessments to stay current on trends and maintain readiness for changes
- Established budgets for programmed activities and controlled expenditure to meet targets
- Customized promotional strategies to meet needs of different clients, products, and services
Regional Product Sales Manager (Juice)
Nigerian Bottling Company
08.2014 - 06.2018
- Create Exclusive Still (JUICE and WATER) Dealers for the Region
- Responsible for the growth of Still in the Region
- Initiate and Manage Promotional Activities on Still in the Region and manage the Still sales volume
- Coordinated project planning and execution with team members and team leads to ensure effective new entrant product lunch
- Evaluated products to select mix meeting current customer demand
- Established criteria for each milestone within product roadmap as means to measure developmental progress
- Reviewed sales, customer concerns and new opportunities to drive business strategy at weekly planning sessions
- Monitored market trends and competitor performance and analyzed gaps to update promotional strategies and maximize sales
- Liaised with clients to develop deep understanding of business needs and current market landscape
- Formulated marketing and advertising strategies for continuous business growth
Sales Manager
Nigerian Bottling Company Ltd
02.2014 - 07.2014
- Drive Sales Target of Benin Commercial Territory
- Oversees sales operations across large teams and Benin territories
- Manage day-to-day Sales activities of the Area
- Increased year-on-year sales by a good %, implementing strategic business growth and retention initiatives
- Hired and trained dedicated and high-achieving sales teams
- Monitored sales team performance, providing effective training to help reach revenue and profit targets
- Coaching of Sales Representative team Members
- Ensure adherence to Nigerian Bottling Company Credit policy and standards
- Collected customer and market feedback and reported information to company leadership
- Regularly provide on-the job training to team members, feedback and motivation
- Drive and Track monthly TDIs promos to successful execution
- Liaise with HO to coordinate and report on going sales feedback
- Identify organizational or employee-related issues and create effective solution
- Forecasted product sales to deliver on KPIs
- Initiated and elevated new business opportunities by implementing effective networking strategies
- Managed employee performance reviews built positive communication and delivered development insights
- Analyzed sales reports to identify trends and update strategies
- Developed marketing campaigns to expand client base
- Supervised sales teams to drive KPI achievement
- Presented data and reports to inform executive decision-making
Sales and Service Manager
Nigerian Bottling Company
10.2008 - 02.2014
- Central Region Trade Marketing Activities
- Promo initiation and Management
- Trade Activation of Outlets as per Look of Success
- Tracking of productivities of Sales Volume from Activated Outlets
- Evaluate Monthly planning of Trade Promotional Activities
- Custodial of Marketing Equipment and usage across the Region
- HoReCa Creation and Growth
- PFM Accounts Creation and managements
- Maintained detailed and current records of inventory, personnel activities, and business finances
- Evaluated products to select mix meeting current customer demand
- Enforced service standards to maintain establishment reputation for excellence
- Supervised employees and assessed performances to determine training needs and define accurate plans for decreasing process lags
- Exceeded team goals and collaborated with staff members to implement customer service initiatives
- Developed documentation and logs of implemented solutions and generated and submitted reports
- Designed and implemented strategic business plans to achieve growth and sales goals while managing sales team and building long-lasting customer relationships
- Created customer support strategy to increase customer retention
- Assumed ownership over team productivity and managed workflow to meet or exceed quality service goals
- Monitored customer service operations to assess agent performance and provide feedback
Business Developer
Nigerian Bottling Company
10.2005 - 09.2008
- Responsible for Daily Operation of the Depot
- Responsible for the creation of new outlets and Developing existing outlets
- Direct Order Generation from both Sales Strategic Depots and High-Volume Outlets
- Supervised and managed 8 salesmen daily activities in route, completing full daily sales proceed settlement
- Managed 12 Direct Customers and 1204 indirect customers
- Scheduled promotional activities in accordance with available inventory and staff resources
- Prepared Salesforce reports to evaluate performance and prioritize outreach
- Developed and promoted successful company sales and account management personnel into leadership positions to drive company growth
- Collaborated with sales and marketing departments to support business objectives and client acquisition
- Created reports and presentations detailing business development activities
- Created and maintained a database containing information on business proposals and contacts
- Maintained a high level of integrity by keeping sensitive client data and corporate information confidential
Examination Assistant Contract Staff
West African Examination Council
06.2004 - 09.2005
- Supervised Internal and External West African Examination Council (WAEC) examination in Owerri recording above 80% discipline compliance
- Marked English Language Scripts for two years according to standard
- Team Led Examiner group to school on need to have Malpractice free during Examinations
General English Teacher
National Youth Service Corp
03.2004 - 03.2005
- Delivered key academic concepts using engaging teaching methods, improving student understanding on English Language
- Team member of the Final Professional Examination- English Language
- Effective monitoring of Good maintenance practice and Good housekeeping
- Covered various assigned literary works in line with current curriculum guidelines
- Optimized student engagement with literary and non-literary concepts through innovative teaching methods
- Provided additional support to struggling students, promoting improved academic confidence
- Administered examinations, assessed results, and issued fair grades
Education
PHD In-View - PhD in Eng Language
University of Benin
Benin, Edo03.2021
Marketing - Organizational Leadership
Commercial Leadership Academy
Lagos12.2020
Master in Business Administration - Marketing
Regenesys Business School South Africa(Nigeria)
Lagos, Lagos10.2020
Post Graduate Diploma - Marketing
Nigerian Institute of Marketing
Benin, Edo11.2012
Masters of Arts - English/ Literature
Imo State University
Owerri, Imo08.2012
Bachelor of Arts - English/ literature
Imo State University
Owerri, Imo09.2000
West African Examination Council -
Owerri Girls’ Secondary School
Owerri, Imo09.1995
First School Leaving Certificate -
College of Education Demonstration Primary School
Owerri, Imo09.1989
Skills
- Critical thinking and problem solving
- Communication Skills
- Leadership Skills
- Ability to Work in a Team
- Computer Skills
- Customer Service
- Effective Team Leader
- Business Development
- Sales strategy expertise
- Detailed business plans
- Competitive and trend analysis
- Networking knowledge
- Task Prioritization
- Analytical Thinking
Accomplishments
- Successful launch of Route Market in Onitsha Commercial Territory.
- Identified and coached a successor
- Business Developer, Nigerian Bottling Company Ltd, Ikom Cross River, Ikom, Cross River, 11/2005 - 09/2008, Launched 50cl RGB in Ikom matching Influx Competition from Cameroun Grew 50cl RGB in 2007 to +18% and +19% in 2008 Grew the Unit Sales consecutively for two years, +12% vs PY , +14% vs PY. Promoted to Sales Services Manager
Sales Commercial Manager, Nigerian Bottling Company Ltd, Onitsha Anambra State, Onitsha, Anambra, 06/2018,
● Roll out 8 dealers as MDPs in Onitsha and Asaba
● Grew Market share and Numeric Distribution of Onitsha +3% and +2% , in 2018, +4% and +3% in 2019, +1%, and +2%(covid 19year)
● Activated Hawking hubs that contribute 17% of the Territory’s sales
● Successfully tracked the 1011 equipment in trade.
● Relief Market recovered to match Competition
● Coached and developed 3 Sales Rep to Distributor Manager
August 2014 — June 2019
Successful Launched Pulpy Juice in 2018 ,Central Region recorded 2.2mucs in the year of Launch
● Raised quarterly Juice promo that recorded growth of +5% vs PY
● Managed the launch and Sales of Monster in Central Region. +2% in 2015 , +2% in 2018
● Created addition11 exclusive dealers on Still across the Region
● Switched the Trade from Tetra Pack of Juice to PET packs with a growth of +5% on Juice in 2018
March 2014 — July 2014
Recovered 2.6m already tagged bad debt from a customer.
● Successful migration to Launch of SAP software
● Grew unit sales by +5% in 2014
● Recorded 98% on TDI promo success rate in 2014
● Recorded 95% forecast accuracy of sales Volume in 2014
October 2008 — June 2014
Implemented Right Execution Daily (RED) on outlets through the Sales Rep.. across the Commercial Territories.
● Eva Water Complimentary Sales in 22 Best Western Hotels across the Region and 25 other Hotels
● Grew Eva Sales to win brand love Score for Central Region for 2010 till date
● Partnered with Head Office Account to create Mobil , Texaco , Total and AP filling station to be exclusive to NBC in the Region.
● Supported the Sales Team with Promotions quarterly reacting to competition.
● Activated 5290 outlets with Barrow Activation in Central Region.
● Successful Launch of 4 Shoprites outlets and 4 National Cinemas in the Region.
● Team member to the successful launch of 35cl PET in 2015 that recorded 5.5muc in 2015 year of launch.
● Managed FIFA world cup promotion for Central Region(UTC PROMO)
November 2005 — September 2008
Launched 50cl RGB in Ikom matching Influx Competition from Cameroun
● Grew 50cl RGB in 2007 to +18% and +19% in 2008
● Grew the Unit Sales consecutively for two years, +12% vs PY , +14% vs PY.
Promoted to Sales Services Manager
Personal Information
- Place of Birth: Owerri
- Nationality: Nigerian
References
- Prof P . A Anyanwu, 08033782546
- Tunji Akinseesin, 08056700291
- Rev Fr, Alfred Agbonahor, Benin city, Edo, 08033820291
Hobbies and Interests
- Reading
- Meeting people
Certification
Customer service Management course, National institute of marketing Nigeria Benin City, Edo State
- Brand Management Course, National institute of marketing Nigeria, Benin City, Edo State
- Passion to lead Training, Nigerian Bottling Company Company Ltd Benin City Edo State
- Leadership pipeline Training, Nigerian Bottling Company Company Enugu
- COBRA3 Training, Nigerian Bottling Company Company Ltd Enugu
- Safety Training, Nigerian Bottling Company Company Ltd, Owerri
Reading, and Meeting people
enjoy
Languages
Igbo
English
Timeline
Sales Commercial Manager
Nigerian Bottling Ltd
07.2018 - Current
Regional Product Sales Manager (Juice)
Nigerian Bottling Company
08.2014 - 06.2018
Sales Manager
Nigerian Bottling Company Ltd
02.2014 - 07.2014
Sales and Service Manager
Nigerian Bottling Company
10.2008 - 02.2014
Business Developer
Nigerian Bottling Company
10.2005 - 09.2008
Examination Assistant Contract Staff
West African Examination Council
06.2004 - 09.2005
General English Teacher
National Youth Service Corp
03.2004 - 03.2005
PHD In-View - PhD in Eng Language
University of Benin
Marketing - Organizational Leadership
Commercial Leadership Academy
Master in Business Administration - Marketing
Regenesys Business School South Africa(Nigeria)
Post Graduate Diploma - Marketing
Nigerian Institute of Marketing
Masters of Arts - English/ Literature
Imo State University
Bachelor of Arts - English/ literature
Imo State University
West African Examination Council -
Owerri Girls’ Secondary School
First School Leaving Certificate -
College of Education Demonstration Primary School