Ignacio Isern
Marbella
Summary
Bilingual PGA Golf Professional with 20 Years of Diverse Golf Industry Experience. Proven leader with extensive expertise in management, coaching, club fitting, and custom club building. Adept at developing personalized training and exercise programs to optimize student performance. Comprehensive experience across all facets of the golf industry, including operations, tournament organization, business development, and F&B management for golf clubs and sports bars.
Overview
20
20
years of professional experience
Work History
General Manager
The Clubhouse
05.2024 - Current
- Oversee daily operations of sports bar, including golf simulators, pool tables, interactive darts, and wood-fired oven kitchen.
- Enhance customer experience for diverse clientele, driving satisfaction and repeat business.
- Lead and train staff across bartending, serving, kitchen, and entertainment roles, fostering team cohesion.
- Manage financial performance, including budgeting, forecasting, and financial analysis.
- Control inventory for bar and kitchen, minimizing waste and optimizing stock levels.
- Plan and execute events, including member functions, tournaments, and themed nights to increase engagement and revenue.
- Ensure compliance with health, safety, and liquor regulations.
- Negotiate with vendors to secure quality products and services at competitive prices.
- Manage membership program, focusing on acquisition, retention, and exclusive offerings.
- Develop and implement marketing strategies to attract new customers and promote unique features.
Director of Golf
Envision Golf
05.2022 - 05.2024
- Founded and led Integral Golf Academy, focusing on skill development, fitness integration, and holistic coaching.
- Directed golf operations, F&B services, and facility management, ensuring high service standards and efficiency.
- Delivered advanced coaching to golfers of all levels, using personalized instruction and cutting-edge techniques.
- Developed diverse coaching and fitness programs to boost player performance and well-being.
- Marketed academy programs and corporate clinics, driving engagement and revenue growth.
- Organized tournaments and leagues to foster community engagement and enhance member experiences.
- Recruited, trained, and managed a high-performing team, promoting a culture of excellence.
- Provided expert custom fitting services to optimize equipment performance.
Head Golf Professional
Pestovo Golf & Yacht Club
10.2020 - 11.2021
- Managed an 18-hole championship golf course with yacht club, equestrian center, and diverse amenities for over 400 members.
- Served as Acting Director of Golf, overseeing golf operations, F&B services, and course maintenance.
- Developed and managed budgets for golf operations, ensuring alignment with club goals.
- Designed and marketed Golf Academy programs and corporate clinics to drive member engagement and growth.
- Coordinated club tournaments, enhancing member participation and community involvement.
- Led a team with a focus on service standards and professional development.
- Delivered lessons using advanced technology like GC Quad, V1 Video Analysis, and Coach Now.
- Spearheaded golf shop and practice facility renovations to improve member experience.
- Implemented staff training programs, significantly improving customer service.
- Exceeded projected rounds by 23%, increased tournament participation by 25%, and boosted merchandise sales by 32% in 2021.
- Achieved record-setting instruction revenue, generating over $69,000 from April to October 2021.
Head Teaching Professional
Ba Na Hills Golf Club
08.2019 - 09.2020
- Managed a prestigious golf academy at Ba Na Hills Golf Club, recognized as ‘Asia’s Best Golf Course’ (2018–2021).
- Developed and executed budgets to ensure financial sustainability and growth.
- Enhanced customer service and operational efficiency through staff training and weekly meetings.
- Directed Academy programs for golfers of all levels, using advanced technologies like Trackman and Coach Now.
- Produced high-quality instructional videos to enhance learning experiences.
- Served as a Titleist custom fitting specialist, optimizing equipment for members and guests.
- Increased Academy revenue by 75% through innovative program development and marketing.
- Boosted club sales through custom fitting services by 160%.
- Achieved average annual merchandise sales exceeding $400,000.
PGA Professional/ Elite Academy Coach
The Villa Padierna Michael Campbell Golf Academy
03.2014 - 07.2018
- Coached at Michael Campbell Golf Academy, Villa Padierna Golf Resort, training golfers of all levels with top European coaches.
- Delivered coaching using advanced technologies like Trackman, SAM PuttLab, K-Vest, and SAM Balance Lab.
- Provided exceptional customer service to hotel guests, ensuring a premium golf experience.
- Developed and managed junior programs and tournaments, increasing youth engagement by 20%.
- Conducted group lessons, boosting lesson revenue by 30%.
- Served as a Callaway custom fitting specialist and managed club repair services.
- Coached international elite academy players, focusing on golf-specific fitness and competitive preparation.
- Increased Academy revenue by 35% through strategic use of advanced golf technologies.
- Achieved a 30% rise in custom fitting sales, demonstrating expertise in equipment optimization.
PGA Teaching Professional/ Junior Academy Director
Villa Nueva Golf Resort
06.2011 - 03.2014
- Taught at an 18-hole links-style course in the Bay of Cádiz, fostering a family-friendly environment for 200 members.
- Delivered individual and group coaching focused on skill development and enjoyment.
- Developed group programs to increase local participation and introduce new players to golf.
- Organized amateur and junior events to promote community engagement and youth involvement.
- Mentored under Spanish teaching professional Jose Lorca, enhancing coaching techniques.
- Increased revenue by 50% (2011-2014) through expanding group coaching programs.
- Launched Junior Academy, growing from 30 to 55 juniors in two years, boosting revenue by 25% in 2011 and 40% in 2012.
PGA Teaching Professional
Real Club de Golf de Sevilla
05.2004 - 06.2011
- Coached at an 18-hole championship course designed by José María Olazábal, host of prestigious international tournaments.
- Provided coaching for golfers of all levels, helping them achieve personal goals.
- Directed junior academy programs, specializing in youth development.
- Caddied for Tour players like Andrew Coltart during the Spanish Open and World Cup of Golf.
- Increased pro-shop sales by 10% in 2005 and 15% in 2006 through effective sales strategies.
- Expanded Junior Golf Academy participation by 25%, driving the success of youth programs.
Education
Foundation Degree - Professional Golf
PGA of GB&I / The University of Birmingham
Birmingham, England09.2018
PGA Teaching Professional - Professional Golf Studies
PGA of Spain/ Real Federacion Española De Golf
Madrid04.2006
Bachelor of Arts - Philosophy
Saint Mary´s College of California
Moraga, CA05.2003
Skills
- Leadership
- Communication
- Maintaining service standards
- Budgeting
- Financial reporting
- Sales
- Marketing planning
- Creativity
- Implementation
- Generating revenues
- Maximizing revenues
- Tournament Operations
- Staff recruitment
- Training
- Customer service
- Player development
- Custom fitting specialist
- Club builder
- Golf fitness instructor
Languages
English
Bilingual or Proficient (C2)
Spanish
Bilingual or Proficient (C2)
Hobbies and Interests
- Finance & Hospitality
- Technology in the golf industry
- Interested in teaching golf through a multidisciplinary approach
- Golf technology & Fitness enthusiast
- Creativity & Implementation
- Personal development & ultimate human performance
- Playing guitar & singing
References
- Mr. Steven Palmer, PGA, Founder, Steven Palmer Golf Academy, C. Villa Borghese, 1, Estepona, Málaga, 29680, +34 711 09 22 68, steven@stevenpalmergolf.com
- Mr. Andrew Laird, PGA, Director of Golf, Sheshan Golf Club, 288 Linyinxin Rd, Songjiang District, Shanghai, 201601, +86 139 1805 1684, andrewlaird@sheshangolf.com
- Mr. Michael Campbell, PGA Tour Pro (2005 US Open Winner), Villa Padierna Michael Campbell Golf Academy, Urb. Los Flamingos Golf, Carr. de Cádiz, Km. 166, Marbella, Málaga, 29679, +34 608 45 98 25, cambo@me.com
Timeline
General Manager
The Clubhouse
05.2024 - Current
Director of Golf
Envision Golf
05.2022 - 05.2024
Head Golf Professional
Pestovo Golf & Yacht Club
10.2020 - 11.2021
Head Teaching Professional
Ba Na Hills Golf Club
08.2019 - 09.2020
PGA Professional/ Elite Academy Coach
The Villa Padierna Michael Campbell Golf Academy
03.2014 - 07.2018
PGA Teaching Professional/ Junior Academy Director
Villa Nueva Golf Resort
06.2011 - 03.2014
PGA Teaching Professional
Real Club de Golf de Sevilla
05.2004 - 06.2011
Foundation Degree - Professional Golf
PGA of GB&I / The University of Birmingham
PGA Teaching Professional - Professional Golf Studies
PGA of Spain/ Real Federacion Española De Golf
Bachelor of Arts - Philosophy
Saint Mary´s College of California
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