ICÍAR GONZÁLEZ-CUEVAS

Clients: Primavera Sound, Campari Group, Grupo Ferrero, S. C. JOHNSON & SON, Grupo Campofrío, Pull& Bear, Google Pixel, Levi's, Wilson Sporting Goods.

Types of projects: brand activations, events, TVC, OOH campaigns, online campaigns.

Key responsibilities:

• Prospection, negotiation and management of brands sponsoring Primavera Sound festival.
• Cultivate good relationships with brands, coordinating and executing brand activations on site during the festival.
• Overseeing every project across every department: creative, production, PR and operations.
• Manage budgets and ensure the efficiency of the project.

Key responsibilities:

• Managing the day-to-day workflow of live work going through the agency.
• Working closely with the Project Managers to advise on current schedules, resolve resourcing conflicts, find solutions to tight deadlines and run weekly scheduling meetings.
• Supporting the Project Managers on project delivery timelines and helping to mitigate the impact of missed deadlines.
• Running weekly stand ups with each delivery team to share work schedules and resolve any resourcing conflicts.
• Owning agency resourcing and forecasting capacity planning across the agency.
• Working closely with the Growth Operations Director on scoping and resourcing New Business.
• Highlighting any pinch points in forecasted resourcing to recommend if freelance resource is needed.
• Reporting and checking on Timesheets weekly and chasing up where necessary.
• Management reporting on agency capacity, staff delivery and budgeting.
• Owning and being responsible for the setting up and onboarding of new clients internally.
• Owning special projects to develop new processes and support the efficiency of communications and delivery across the agency as and when required.

A software company specialized in developing tailored made software for the chemical and foods industry

Key responsibilities:

• Design, implementation and evaluation of the Marketing strategy for two of the company's softwares.
• Management and coordination of marketing campaigns
• Management and coordination tasks during the creation of new software
• Identifying new clients and new business opportunities.
• Maintain a good relationship with existent clients and solve their needs and problems.

PlayGround Media is a Spanish media company that includes a digital magazine of 30 million unique monthly users and a Facebook community of more than 13 million fans.

Key responsibilities:

• Source and recommend video content to be published
• Identifying and contacting right holders, issuing licensing requests via email, social media or phone internationally and negotiating fees and terms.
• Maintain regular contact with video agencies and press departments in order to be up to date of what's new and also to negotiate usage permission of their content.
• Team management.
• Responsible for internal communications.
• Filming coordination.

Clients: Lindt&Sprüngli, Borges, Hero, Revlon, Diagonal Mar

Key responsibilities:

• Being the contact person for my clients.
• Execute and follow marketing plans and strategies such as tv spots, OOH campaigns.
• Support the creative team on brainstorming and content creation, as I was the product and brand expert for every account.
• Creation and negotiation of offers and billing.
• Being part of the production team for TVC and VOLS.

• Copywriter for Mercado business magazine in Dominican Republic

• As a literary agent for a new agency, my job was both finding authors and publishers to represent and looking for publishers to publish my clients