Humberto Becerra
Madrid
Summary
During my 4 years of marketing experience, I have worn many hats in various industries. I am experienced in customer experience, VoC programs, data analysis, digital marketing, and CRM.
Overview
3
3
years of professional experience
Work History
CX Researcher
Celonis
01.2024 - Current
- Global survey campaigns: participate in the development, distribution, and analysis of over 4 survey programs that obtained the participation of 10% of total global accounts.
- Data Analysis: Utilize analytical tools to analyze the data collected from surveys (Excel, Qualtrics, EMS). This involves extracting meaningful patterns, trends, and correlations to understand customer preferences, pain points, and overall satisfaction levels.
- Engage with stakeholders across different departments within the company, including product development, marketing, sales, and customer support. Aiming to identify areas for improvement and implement strategies to enhance the overall customer experience.
Email Marketing Analyst
Celonis
04.2023 - 10.2023
- Email Campaign Planning: Collaborate with cross-functional teams to plan and strategize global email marketing campaigns.
- Participated in the strategy, email creation and distribution of Celonis World Tour global campaign. This event involved 8 cities across 6 different countries in America, Europe and Asia. Managed to surpasses attended participation by 120%.
- Email Automation (Pardot): Implement and maintain email automation workflows, ensuring timely and relevant communications with users.
Paid Media Analyst
Condor Agency
06.2021 - 03.2022
- Produced monthly and weekly reports and analyses (Industries: technology, real state, consultancy, e-commerce)
- Offered actionable insights and optimization recommendations across various advertising platforms, including Google, Bing and LinkedIn, aimed at audience segmentation and maximizing Return on Advertising Spend (ROAS).
- Implemented optimization strategies across a portfolio of accounts, collectively exceeding $50k in monthly expenditure.
Education
Master of Science - Marketing
Universidad Autonoma De Madrid
Madrid06.2023
Bachelor of Arts - Sociology
Goldsmiths University of London
London06.2018
Skills
- Data analysis (Excel, SQL, Tableau)
- CRM (Salesforce associate certified)
- Marketing automation
- Paid media campaigns
- Data visualization
- Report Preparation
- Survey Design
- Problem-Solving
Languages
Spanish
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Timeline
CX Researcher
Celonis
01.2024 - Current
Email Marketing Analyst
Celonis
04.2023 - 10.2023
Paid Media Analyst
Condor Agency
06.2021 - 03.2022
Master of Science - Marketing
Universidad Autonoma De Madrid
Bachelor of Arts - Sociology
Goldsmiths University of London
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