Hugo Malet Sorribas

Promoted from Associate to Consultant within the first year.

Conducted multiple projects for several industry leading firms in the FMCG sector, mostly focused on Route-to-market and Revenue Growth Management fields:

• Analyzed ample amounts of data and provided insightful analyses to identify opportunities and risks for the client
• Estimated economic impact of the purposed initiatives through the creation of multiple excel business cases (impacts amounting to +30M USD in Net Revenue)
• Created a tool for the client in order to rapidly estimate promotional performance (measured baseline scenario, ROI, volume uplift and other key metrics)
• Created benchmarking analyses for operational efficiencies and e-RTM solutions
• Presented insights and decks during client workshops (online and on-site)
• Led client touch-points and industry expert interviews for qualitative research

• Created / updated Excel spreadsheets to analyze financial brand performance, changes in market share and variations in assortment volume.
• Conducted sell in / out forecasts for Amazon's account and presented insights to the team in order to align negotiation strategies.

• Collaborated in market studies that tracked the performance of film releases during the pandemic.
• Worked with multiple agencies to determine marketing strategies behind movies such as Soul, Onwards and The French Dispatch.