Henning Voges
Chiclana de la Frontera
Summary
Goal-driven strategic leader and decisive business professional brings track record of success in start-up companies. Outstanding background managing multiple products from ideation to market launch and profitable monetization. Strong entrepreneurial spirit, open mind, and willingness to take on new challenges that require patience and perseverance.
Overview
29
29
years of professional experience
1
1
Certification
Work History
Founder
01.2007 - 01.2022
- Of "Liquid Trade" company in Spain, sales, distribution, and import of machinery and consumables for signage and advertising sectors like laser engraver & cutter, cutting plotter, heat presses...) And creation of online shops like liqui-laser.com and rotulacionypublicidad.com.
- Fostered collaboration and development of new practices by business leaders.
- Optimized supply chain to reduce materials costs and improve distribution.
- Exceeded sales goals through upselling and cross-selling within existing client base as well as strategically attracting new business.
- Strategized and implemented plans to transform and revitalize operations, capitalizing on emerging industry trends.
- Negotiated and closed deals with suppliers, clients, and other key stakeholders to optimize operational efficiency.
- Designed and launched innovative products and services, ensuring they meet market needs and customer satisfaction.
- Ensured compliance with legal and regulatory requirements relevant to the business operations.
- Conducted comprehensive market research to identify unmet needs and opportunities for new business ventures.
- Led marketing efforts, including brand development, digital marketing strategies, and public relations campaigns.
- Oversaw the development and maintenance of the company website and e-commerce platforms.
- Managed crises and unexpected challenges, ensuring minimal impact on business continuity.
- Responded promptly to customer inquiries or complaints regarding products or services.
- Conducted regular reviews of existing processes to identify areas of improvement.
- Organized events such as webinars, conferences, trade shows or other promotional activities.
Representative
01.2013 - 01.2014
- For licensed accessories "Global Products" for Harley-Davidson in Spain and Portugal
- Assisted customers with order placement, returns, exchanges, and refunds.
- Provided customer service by answering product and service related questions.
- Answered phone calls and directed them to appropriate personnel.
- Resolved customer complaints in a professional manner while remaining empathetic to their concerns.
- Established relationships with existing customers to promote new product or service opportunities.
- Participated in trade shows and conferences to represent the company, network, and generate leads.
- Managed a territory, planning and organizing daily work schedule to call on existing or potential sales outlets.
Representative
01.2011 - 01.2014
- For licensed clothing "VF licensed sports group" for Harley-Davidson in Spain and Portugal
- Assisted customers with order placement, returns, exchanges, and refunds.
- Provided customer service by answering product and service related questions.
- Answered phone calls and directed them to appropriate personnel.
- Resolved customer complaints in a professional manner while remaining empathetic to their concerns.
- Established relationships with existing customers to promote new product or service opportunities.
- Participated in trade shows and conferences to represent the company, network, and generate leads.
- Managed a territory, planning and organizing daily work schedule to call on existing or potential sales outlets.
Organisation
Chipiona, Cádiz
01.2006 - 01.2013
- Of family events like Weddings, communions, baptisms up to 500 people in the cortijo "El Rincon del Olivar" in
Representative
01.2007 - 01.2009
- For "Tecnolimits" and "HTS-Boards" brands in Spain for windsurf boards and accessories
- Assisted customers with order placement, returns, exchanges, and refunds.
- Provided customer service by answering product and service related questions.
- Answered phone calls and directed them to appropriate personnel.
- Resolved customer complaints in a professional manner while remaining empathetic to their concerns.
- Established relationships with existing customers to promote new product or service opportunities.
- Participated in trade shows and conferences to represent the company, network, and generate leads.
- Managed a territory, planning and organizing daily work schedule to call on existing or potential sales outlets.
Representative
01.2004 - 01.2008
- For "Aloha Pirates" brand in Spain for sportswear and accessories
- Assisted customers with order placement, returns, exchanges, and refunds.
- Provided customer service by answering product and service related questions.
- Answered phone calls and directed them to appropriate personnel.
- Resolved customer complaints in a professional manner while remaining empathetic to their concerns.
- Established relationships with existing customers to promote new product or service opportunities.
- Managed a territory, planning and organizing daily work schedule to call on existing or potential sales outlets.
Representative
01.2003 - 01.2008
- For "Dudesurf Canarias" brand in Spain for sportswear and accessories
- Assisted customers with order placement, returns, exchanges, and refunds.
- Provided customer service by answering product and service related questions.
- Answered phone calls and directed them to appropriate personnel.
- Resolved customer complaints in a professional manner while remaining empathetic to their concerns.
- Established relationships with existing customers to promote new product or service opportunities.
- Participated in trade shows and conferences to represent the company, network, and generate leads.
- Managed a territory, planning and organizing daily work schedule to call on existing or potential sales outlets.
Founder
Tarifa
01.2003 - 01.2008
- Of 3-languages lifestyle magazine "Liquid" in Tarifa, along with "Liquid Tarifa" clothing brand, physical and online store
- The magazine was focused on water sports like windsurfing and surfing, culture, food and local events
- Here we organized different "Liquid Magazine" Events like parties where we invited international DJ's and celebrated new issues of the magazine.
Representative
01.2001 - 01.2002
- For "OP Ocean Pacific" brand in Germany for sportswear and surf gear
- Assisted customers with order placement, returns, exchanges, and refunds.
- Provided customer service by answering product and service related questions.
- Answered phone calls and directed them to appropriate personnel.
- Resolved customer complaints in a professional manner while remaining empathetic to their concerns.
- Established relationships with existing customers to promote new product or service opportunities.
- Participated in trade shows and conferences to represent the company, network, and generate leads.
- Managed a territory, planning and organizing daily work schedule to call on existing or potential sales outlets.
Trainee and Editor
Hamburg
01.1997 - 01.2001
- At special interest printing magazine "Surfers Magazine", (surf, windsurf, kitesurf, and other water sports) Photo editor; responsable for photo selection and archive; collaboration and invoice with photographers
- Responsible Manager of the online magazine 'Surfersmag,' www.surfersmag.de.
- Promotion events like fairs, surf shops, and reader travels. Organizing sports events like the famous RedBull Soulwave surf & windsurf event in the Netherlands and Denmark in own responsibility and later in cooperation with the local windsurf club, including.
- Event Parties
- Organizing, building booth, and attending at different international fairs like the ISPO in Munich, Germany, and boot Dusseldorf, Germany.
- Negotiated contracts, royalties and payments for authors or freelancers.
Sports studies at German Sport University Cologne
Cologne
01.1993 - 01.1997
- Focused on Sports Journalism
Owner
Cádiz
01.2022
- Of digital marketing agency SERSEO Cádiz (last works: sprachwald-solingen.de, pienzenauer-spanien.de, theenglishgym.es, embrace-spain.com, vRobyn.com)
- Created content for websites, blogs, social media platforms, and online advertising.
- Managed email marketing campaigns from conception to execution.
- Performed keyword research and analyzed SEO performance of webpages.
- Optimized landing pages for search engine optimization purposes.
- Generated reports on website performance, ad campaigns, and other key metrics.
- Developed and implemented successful digital marketing campaigns to increase website traffic, brand awareness, and customer engagement.
- Optimized websites for search engine visibility by researching keywords, optimizing page structure and content quality.
- Created and maintained a content calendar to ensure timely publication of blog posts, social media updates, and promotional materials.
Education
COU - German university entrance qualification
Landrat-Lucas-Schule
Leverkusen, Germany05-1989
Sports Studies -
German Sport University Cologne
Germany06-1997
Sports Journalism
B& D Verlag GmbH
Hamburg, Germany10-2001
Skills
- Proficient in e-Commerce systems: WooCommerce, Magento, XT-Commerce, Shopify
- Adobe Photoshop
- Proficient in Microsoft Office (Word, Excel, PowerPoint), Z-factura, Hosting, WordPress, Elementor, Clientify, SEO/SEM tools
- Marketing
- Consulting
- Operations Management
- Staff Management
- Market Knowledge
- Strategic Thinking
- Industry Expertise
- Human Resources
- Entrepreneurial leadership
- Recruitment and hiring
- Project Management
Certification
- Sportjournalist in special interest sector, Germany
- Windsurfing instructor certified by DSV, Germany
- PER license for recreational boats, Germany
- Social Media Marketing in Commerce (ADGG075PO), Spain
- Digital Marketing Consultant Academy SERSEO, Spain
Hobbies and Interests
Sports (Windsurfing - German Windsurf Cup 1995 - 2002 in the disciplines, Wave, Slalom and Course Racing), 2013 - 2020 CEF Spanish Funboard Circuit in Wave & Slalom; Spanish Funboard AEF GM Champion 2014 and 2016, sailing, cycling, hiking, football), - Reading, traveling, nature, animals, carpentry, drone flying, photography
Languages
German: Native, English: C1, Spanish: C1
Languages
German
First Language
English
Advanced (C1)
C1
Spanish
Advanced (C1)
C1
Affiliations
- Wood working
- Adventures with my campervan
Timeline
Owner
01.2022
Representative
01.2013 - 01.2014
Representative
01.2011 - 01.2014
Founder
01.2007 - 01.2022
Representative
01.2007 - 01.2009
Organisation
01.2006 - 01.2013
Representative
01.2004 - 01.2008
Representative
01.2003 - 01.2008
Founder
01.2003 - 01.2008
Representative
01.2001 - 01.2002
Trainee and Editor
01.1997 - 01.2001
Sports studies at German Sport University Cologne
01.1993 - 01.1997
COU - German university entrance qualification
Landrat-Lucas-Schule
Sports Studies -
German Sport University Cologne
Sports Journalism
B& D Verlag GmbH
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