Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Timeline
Speaking Engagements
Hobbies
Generic
Hendrik Van Riesen

Hendrik Van Riesen

Madrid

Summary

Result driven executive & passionate business development manager with proven track record in growth acceleration, demand generation, digital marketing, cross-media advertising, team management and consultative selling fast moving environments. Leveraging Artificial Intelligence to accelerate growth.


Talented manager successful at tackling problems with tenacity and sound judgement.


Forward-thinking & persistent leader with history of surpassing objectives with market-savvy approaches and persuasive negotiation skills.


Responsible for strategically managing and developing a value proposition in support of and exceeding revenue goals.

Overview

17
17
years of professional experience

Work History

Business Development Manager

Insylo
07.2022 - Current

Field: Tech Startup

  • Implemented, executed and strategically expanded business channel partnerships and program initiatives for this fast growing Tech Startup.
  • Created and expanded sales presentations to new and existing customers increasing net sales revenue by 50% in sales.
  • Set-up new Sales and Account Management teams and successfully lead remotely.

Business Development Manager & Owner

El Holandés Digital
04.2020 - Current

Field: Business Consulting and Services

  • Accelerated clients' growth by over 40% on average in 2023.
  • Developed strong B2B partnerships to allow for more significant opportunities for growth and increased value for coming investment rounds.
  • Helped clients leverage Artificial Intelligence to accelerate growth.

MD Southern Europe

Dynata
09.2016 - 04.2020

Field: First party data, online panels & research

  • Managed integration of 5 teams -a total of 42 people -for southern Europe during merger, reorganising Madrid, Milan and Timisoara offices.
  • Grew business by more than 25% for three consecutive years, especially expanding in media sector.
  • Successfully managed team of over 30 people in Sales, Client Services and Operations.

MD

Digital Advise
01.2012 - 09.2016

Field: Business Consultancy

  • Started up digital division and grew to 2 million euro turnover in 2 years.
  • Defined service portfolios for consultancy and SAAS, strategy, leading commercial efforts and setting up partnerships.
  • Main sectors: e-commerce, travel, telco, insurance & banking
  • Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organisation.

MD Online Media

Nielsen
01.2007 - 01.2012

Field: Insights, consumer behavior and marketing information

  • Doubled annual sales volume in role of Sales & Marketing Manager
  • In MD role directed team of five departmental managers and their respective staff
  • Creating and executing business-development strategies to drive revenue.
  • Main sectors: Retail, Distribution, FMCG, Media, Advertising, Research and Telco.
  • Results: eighty percent market penetration, successful launch of first hybrid panel to measure online audience and integration of online and offline teams.

Education

Bachelor of Science - International Business Management

Hanze University of Applied Sciences
Groningen, The Netherlands

Skills

  • Growth acceleration
  • B2B Sales management
  • Artificial Intelligence (AI)
  • Leadership & people management
  • On and offline Marketing
  • Cross-media advertising
  • Market Research
  • Data management
  • Salesforce, Hubspot & Analytics
  • Lead generation
  • Digital transformation
  • SaaS

Accomplishments

  • Thru-hiking and completing GR11 from coast to coast across the Pyrenees, summer 2021
  • Thru-hiking and completing GR20 in Corsica, summer 2022
  • Finisher Sgrail100 triathlon October 2023.

Languages

English
Bilingual or Proficient (C2)
Spanish
Bilingual or Proficient (C2)
Dutch
Bilingual or Proficient (C2)
German
Elementary (A2)
French
Beginner (A1)
Frisian
Beginner (A1)

Timeline

Business Development Manager

Insylo
07.2022 - Current

Business Development Manager & Owner

El Holandés Digital
04.2020 - Current

MD Southern Europe

Dynata
09.2016 - 04.2020

MD

Digital Advise
01.2012 - 09.2016

MD Online Media

Nielsen
01.2007 - 01.2012

Bachelor of Science - International Business Management

Hanze University of Applied Sciences

Speaking Engagements

  • Trade Marketing Forum
  • IAB Inspirational Festival
  • Ficod
  • Retail Forum

Hobbies

Passion for hiking, cycling  and active travel.

Hendrik Van Riesen