Energetic Business Development leader offering 15 years of experience in leading operations and enhancing revenue in the Adtech and Gaming industries. Bringing expertise in partners acquisition and contract negotiation, along with excellent interpersonal communication, relationship-building and team leadership abilities. Accomplished in exceeding targets with results-driven approach.
Hi, I’m
Heloisa Helena Bührer Dargélio
Barcelona
Summary
Overview
16
years of professional experience
Work History
Smart Channel
Head of Sales & Marketing
03.2023 - 08.2023
Job overview
- Led development and execution of company's sales strategy
- Personally handled lead generation, qualification, and nurturing, utilizing automation tools to streamline processes
- Evaluated market data to develop and create business strategies and marketing plans.
- Utilized CRM software to track sales progression and communicate project needs.
- Managed to increase to 20% positive response of leads on second month,
Lemmonet
Director of Business Development
03.2020 - 03.2023
Job overview
- Established and maintained highly effective relationships with clients and industry partners to drive growth.
- Drive the development of new partnerships, connecting CPI and CPE Advertisers with premium mobile inventory (ad exchanges, DSPs, direct app owners, OEMs, etc.) and affiliates worldwide.
- Pioneered creative approaches to secure new partners and explored diversified revenue models for sustainable growth
- Successfully negotiated and implemented Revenue Share agreements and private marketplace deals.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Lead an international team of 5 ad operation managers, focusing on achieving company's revenue and profit goals with low fraud rates.
- Successfully increased monthly budget delivery from $100,000 to $2,000,000.
Entravision
Head of New Publishers & Affiliates
08.2017 - 03.2020
Job overview
- Created and Implemented effective lead generation strategy to bring qualified publishers and affiliates.
- Launched successful supply partners for our Mobile App Performance Campaigns (CPI, CPE, CPS) that brought increased revenues for company.
- Managed budget allocation to maximize company's revenue & profit.
- Lead international team of 5 business development managers, fostering innovation and achieving ambitious targets.
- Cultivated and maintained strategic alliances with key partners and vendors.
- Increased 50% revenue generated by new publishers on first year.
Tappx
Mobile Business Development Manager
06.2016 - 12.2016
Job overview
- Performed client research and identified opportunities for account growth.
- Reached out to potential publishers email, skype and replying to inbound inquiries.
- Negotiated and closed long-term agreements with new publishers (app developers) in Rev Share and CPM models.
- Established key performance indicators to track and analyze business progress and adjust strategies accordingly.
- Represented company and promoted products at conferences and industry events.
Fitt Personal Trainer
Chief Marketing Officer and Co-founder
09.2008 - 10.2016
Job overview
- Responsible for drawing business and viability plan, fundraising, location analysis, market research, legal procedures, etc..
- Staff selection, hiring and training process. Developed procedure handbook
- Negotiated advertising and commercial sponsorship contracts to save company money.
- Created official company page on various social media platforms to facilitate interaction with customers.
- In charge of team of 12 employees.
- Implemented media plan, SEM campaigns and co-brand actions.
- Created set of segmented newsletters (content and offers) and automatic retention emails flows.
- Oversaw account budgets, internal billings and monthly P&L to achieve financial goals.
Playspace
Partnership Development Manager "Latam"
01.2014 - 05.2016
Job overview
- Development of long term partnerships with networks, publishers, carriers and media companies.
- Implemented new revenue streams from scratch: Web, Social and Mobile white label partnerships.
- Launched successful digital marketing campaigns that achieved company's performance goals.
- Managed client's campaigns in different formats: display, videos, advertorials, newsletters, special promos (game of week), etc.
- Developed creative presentations, proposals, trend reports, business cases.
- In charge of contracts and billing with publishers..
- Generated new revenue stream for company, from scratch, achieving more than 100.000 U$ month on 2nd quarter.
Akamon Entertainment
Brazil Growth Director
09.2011 - 12.2013
Job overview
- Launched company's social gaming platform in Brazil.
- Developed marketing strategy for Brazilian market.
- Created and managed acquisition and retention campaigns to drive and retain gamers.
- Acquired strategic partners strong in Brazil market, in revenue shared model. UOL, Clickjogos, Spilgames, SBT, Gamehouse, IG, Terra, Taringa are some of the partners I brought it.
- Drove and monitoring of key metrics to optimize conversion rates, products, sales and partner relationships.
- Analyzed and reported on KPIs and key metrics to optimize conversion rates, and sales to demonstrate success of marketing campaigns.
- Achievements: launched from scratch 3 local games with 50k MAU and scaled Brazil up to the second main market for the company after Spain, generating 1M U$ revenue per quarter.
Horwath HTL
Senior Project Manager
12.2007 - 07.2008
Job overview
- Coordination of Resort Master Plan. Isla do Sal – Cape Verde
- Market analysis, positioning and strategy
- Urban and organization structure definition
- In charge of team of 5 consultants
- Commercial negotiation to attract potential investors for Golf Courses, Marinas and Hotels
- Established new Tourist Destinations Division.
Education
InesdiBarcelona
MBA from Digital Marketing & E-commerce
11.2014
University Overview
Universidad Autonoma De BarcelonaBarcelona
MBA from Tourism Planning And Management
10.2002
University Overview
University of SouthamptonSouthampton
Bachelor of Science from Business Administration
2001
University Overview
Universidade De São PauloSão Paulo, Brazil
Bachelor of Science from Economics
2000
University Overview
Skills
Tech skills:
- Microsoft Office and PM tools like Asana and Trello
- Sales Tools: CRMs (Pipedrive, Hubspot) and Prospecting tools: Hunter, Apollo, PhantonBuster
- Analytics tools: SimilarWeb, AppAnnie, Apptopia, Google Analytics
- MMP tools: Adjust, Appsflyer, Branch, etc
Business Skills
- Global Sales and Marketing Outreach Initiatives
- Consultative Selling Techniques
- Professional Networking for Industry Partnerships
- Negotiation & Partner Proposal Development
Languages
Portuguese
Bilingual or Proficient (C2)
Spanish
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Catalan
Upper intermediate (B2)
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
The way to get started is to quit talking and begin doing.
Timeline
Head of Sales & Marketing
Smart Channel
03.2023 - 08.2023
Director of Business Development
Lemmonet
03.2020 - 03.2023
Head of New Publishers & Affiliates
Entravision
08.2017 - 03.2020
Mobile Business Development Manager
Tappx
06.2016 - 12.2016
Partnership Development Manager "Latam"
Playspace
01.2014 - 05.2016
Brazil Growth Director
Akamon Entertainment
09.2011 - 12.2013
Chief Marketing Officer and Co-founder
Fitt Personal Trainer
09.2008 - 10.2016
Senior Project Manager
Horwath HTL
12.2007 - 07.2008
Inesdi
MBA from Digital Marketing & E-commerce
Universidad Autonoma De Barcelona
MBA from Tourism Planning And Management
University of Southampton
Bachelor of Science from Business Administration
Universidade De São Paulo
Bachelor of Science from Economics
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