Heitor..da Costa

Launched and scaled omnichannel business operations across multiple European markets.

Executive responsibility for multi-brand distribution across Spain, France, Portugal, Italy, Germany and additional EU markets and China.

• Led end-to-end business operations including supply chain, sales, after-sales and marketplace strategy.
• Oversaw procurement, demand planning, logistics and inventory management across multiple warehouses.
• Managed international sales channels (Retail, Marketplace (DTC)).
• Structured after-sales and returns operations to ensure customer satisfaction and cost control.
• Negotiated contracts with manufacturers, logistics providers and key retail partners.
• Implemented KPI-driven reporting and financial monitoring systems.
• Aligned operations, finance and commercial strategy to drive scalable growth.

Strategic role supporting General Management across Spain and Portugal.

Led sales forecasting and commercial planning processes.

Delivered advanced data analytics (Sell-In, Sell-Out, Margins, Market Share, GfK).

Supported national sales managers and key account teams with business intelligence.

Coordinated cross-functional alignment between sales, logistics and finance.

Contributed to system implementation and reporting automation to Lyon (France) and London.

Managed 20+ strategic retail accounts representing ~50% of turnover from Iberia. Like Sport Zone (SONAE), El Corte Inglés, Spinter, etc...

Oversaw full operational lifecycle: KPI, forecast, orders, invoicing, logistics, returns and commercial programs

Led Portuguese and Spanis market customer service operations.

Acted as bridge between Iberia HQ and European logistics hubs in Belgium and London.

Drove retention, profitability and service level performance.