Summary
Overview
Work History
Education
Skills
Personal Information
Certification
Interests
Learning new tools for app optimization. i
Timeline
Generic
HAMZA MUSHTAQ

HAMZA MUSHTAQ

App Store Optimization (ASO)
Gandia

Summary

Motivated and detail-oriented fresher with a strong passion for App Store Optimization (ASO) and app growth strategies. Completed foundational courses in ASO on platforms like Udemy, gaining hands-on experience in keyword research, metadata optimization, and app performance analysis. Familiar with tools like Sensor Tower, App Annie, and Canva for optimizing app visibility. Eager to apply analytical thinking, problem-solving, and time management skills in a professional setting to contribute to impactful ASO campaigns while further enhancing my expertise.

Passionate and goal-driven fresher aspiring to become an ASO Specialist, with a strong focus on enhancing app visibility and growth strategies. Familiar with core ASO concepts, including keyword research, metadata optimization, and competitor analysis, acquired through online learning and self-initiated projects. Eager to further develop my skills by working on real-world ASO campaigns and collaborating with experienced professionals. Dedicated to continuous learning and committed to contributing effectively to app store optimization efforts.

Overview

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Certification
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Language

Work History

Intern

Decoder Technology
ISLAMBAD
01.2024 - 03.2024

ASO Intern
Decoder technology | Jan 2024– Mar 2024

  • Conducted keyword research to identify high-impact keywords, leading to improved app visibility in app stores.
  • Implemented metadata optimization strategies, including crafting engaging app titles, descriptions, and subtitles to enhance discoverability.
  • Assisted in analyzing competitor performance, identifying trends, and suggesting actionable improvements.
  • Contributed to A/B testing for app store elements such as titles, descriptions, and icons, increasing user engagement and conversion rates.
  • Learned how to improve app visuals, including app icons and screenshots, to align with user preferences and trends.
  • Gained hands-on experience with Firebase tools, such as Analytics and Performance Monitoring, for tracking user behavior and app performance.
  • Explored strategies to improve user reviews and ratings, enhancing app credibility and user retention.
  • Acquired practical knowledge of ASO tools like Sensor Tower and App Annie for app performance tracking and competitor analysis.

Intern

Decoder Techonology
ISLAMBAD
01.2024 - 03.2024

I hope this message finds you well. I previously had the privilege of interning with [DECODER TECHNOLOGY ] for two months as a [Your Previous Role] and thoroughly enjoyed the opportunity to learn and contribute to the team. Unfortunately, due to some unforeseen family circumstances, I had to discontinue the internship.

Now that those challenges have been resolved, I am eager to rejoin the program and continue where I left off. I am truly passionate about [specific field or task you worked on, e.g., App Store Optimization, marketing, etc.], and I believe [DECODER TECHNOLOGY ]provides the perfect environment for me to grow and contribute.

I would greatly appreciate it if you could consider my application for the internship program once again. Please let me know if there are any openings or procedures I should follow to reapply.

Education

Udemy

Skills

Soft Skills:

  • Keyword Research (eg, Sensor Tower, App Tweak, Mobile Action)

  • Competitor Analysis

  • App Metadata Optimization (titles, subtitles, descriptions)

  • A/B Testing for Screenshots & Icons

  • App Performance Metrics Analysis (Retention, Conversion Rate)

  • Tools: Google Keyword Planner, ASO desk, App Annie

  • Analytical Thinking

  • Communication

  • Problem-solving

  • Time Management

Personal Information

  • DNI: X9072745G
  • Date of Birth: 03/06/02

Certification

ASO Fundamentals Course Udemy | Completed: October 2023 Learned keyword research, metadata optimization, and app performance analysis.

Interests

Learning new tools for app optimization

Learning new tools for app optimization. i

  • App Optimization Tools: Firebase Performance Monitoring, Android Profiler, Leak Canary, Charles Proxy, Image Optim
  • Code Optimization: Pro Guard, R8 (Android)
  • Testing: Appium, Automated UI Testing, Performance Testing
  • Strong knowledge of Android (Java/Kotlin) and iOS (Swift) development practices
  • Familiarity with CI/CD tools such as Jenkins


Timeline

Intern

Decoder Technology
01.2024 - 03.2024

Intern

Decoder Techonology
01.2024 - 03.2024

ASO Fundamentals Course Udemy | Completed: October 2023 Learned keyword research, metadata optimization, and app performance analysis.

01-2024

Udemy
HAMZA MUSHTAQApp Store Optimization (ASO)