Hamid BENCHEKROUNE

Key achievement:

• Record turnover in 2023 (17.8M Euro) +10%

Responsibilities:

• Develop and implement market-specific strategies to increase market share
• Coordinate with cross-functional teams across multiple departments and manage day-to-day operations
• Analyze markets to identify potential growth opportunities
• Monitor competitors' activities, pricing, and promotions in the region
• Collaborate with marketing team to develop campaigns that will drive more sales in the territory

• Grow sales across existing african markets
• Expand product distribution to new customers and new markets
• Determine strategies across markets and product lines
• Develop key relationships at customer and country level
• Maintain awareness of changes in legislation at market level and take appropriate actions
• Maintain Sales and margin/profitability for all countries and product lines

• Manage the distribution channel (Morocco, Senegal, & exporters)
• Define market strategies
• Contribute to marketing actions
• Maintain relationships with distributors
• Conduct market analysis
• Oversee new product development, and manage price lists.

• In charge of 3 departments (motorcycles, accessories, and clothing)
• Manage and train the sales team
• Promote brand identity
• Negotiate and close trade-in deals
• Lead the Harley-Davidson motorcycle club

• Prospect new customers
• Follow-up and close sales leads
• Manage financing
• Attend trade fairs