Gustavo Iglesias Peres
Madrid
Summary
Results-driven sales and marketing professional with over 10 years of experience in the fast-paced and competitive consumer goods and technology markets, including roles at top multinationals, Shopee and AB InBev. Proven ability and passion to develop and implement business strategies that improve category performance, and drive digital transformation. Proficient in data analysis, cross-functional collaboration, and leadership, with a track record of successful go-to-market and growth initiatives in dynamic environments. Currently based in Madrid, seeking opportunities in sales, marketing, and trade marketing.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Business Development Manager
Shopee
São Paulo
07.2023 - 07.2025
- Drove strategic initiatives for Electronics and Home Appliances categories, elevating GMV sixfold and ABS by 1.9 times.
- Analyzed extensive data and market trends to formulate actionable strategies for category growth.
- Enhanced campaign performance with +160% AOV, +180% increase in orders, and +160% GMV through Affiliates and KOL collaborations.
- Led execution of large-scale projects impacting the entire organization, coordinating with logistics and Fulfillment teams to improve order delivery time by 30%.
Trade Marketing Specialist
AB InBev - Zx Ventures
São Paulo
01.2019 - 05.2022
- Formulated trade marketing strategies based on shopper insights, increasing brand awareness by 4.5 percentage points and innovation volume by 15%.
- Spearheaded an important product launch that elevated market share by 11 percentage points, sales volume by 15%, and net revenue by 18%.
- Secured exclusive e-retail partnerships, resulting in 28% sales growth and a 2.8 percentage point rise in brand awareness.
- Enhanced e-commerce strategy and digital execution, achieving a significant 32% sales increase.
Sales Coordinator
AB InBev - Ambev
São Paulo
01.2018 - 01.2019
- Achieved over a 320% increase in volume and a 32% growth in net revenue.
- Led training initiatives for over 2,000 sales representatives and 350 managers, enhancing performance by 80%.
- Managed top-tier accounts while overseeing a team of 10 supervisors to optimize sales strategies, overachieving target KPIs by 112%.
Sales Supervisor
AB InBev - Ambev
São Paulo
07.2015 - 01.2018
- Managed over 400 clients, achieving a 30% increase in average order value.
- Supervised high-performing sales team, enhancing productivity by 40%.
- Exceeded sales targets by 8%, growing client base by 110% and increasing sales volume by 180%.
Education
B.Sc. - Marketing & Advertising
ESPM University
São Paulo, Brazil01.2014
Overseas Studies -
Kaplan Covent Garden
London, UK01.2013
Overseas Studies -
Brighton Secondary College
Melbourne, Australia01.2006
Skills
- Business development and planning
- Process improvement
- CRM management
- Customer acquisition
- Sales channel building
- Team leadership
- Account management
- Stakeholder communication
- Data analysis
- Strategic planning
- Campaign management
- E-commerce strategy
- Project management
- Problem solving
- Training and development
Certification
- Lean Six Sigma White Belt (Ambev/Udemy)
- Beer Sommelier (ICB)
- Shopper & Consumer Insights (Nielsen, Dunnhumby, Neogrid)
- Agile Program Management
- Google AI
Languages
Portuguese
First Language
English
Proficient (C2)
C2
Spanish
Proficient (C2)
C2
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Business Development Manager
Shopee
07.2023 - 07.2025
Trade Marketing Specialist
AB InBev - Zx Ventures
01.2019 - 05.2022
Sales Coordinator
AB InBev - Ambev
01.2018 - 01.2019
Sales Supervisor
AB InBev - Ambev
07.2015 - 01.2018
B.Sc. - Marketing & Advertising
ESPM University
Overseas Studies -
Kaplan Covent Garden
Overseas Studies -
Brighton Secondary College