Guillermo Torrens Duraho
Resumen profesional
Senior Supply Chain & Demand Planning Leader with 18+ years of experience in global FMCG environments, currently leading advanced analytics capabilities across Europe and Pacific at CocaCola Europacific Partners.Proven track record driving forecasting transformation, implementing advanced planning systems (SAP IBP), improving forecast accuracy and scaling data-driven decision-making across multiple markets. Strong expertise in predictive analytics, demand, and S&OP leadership.Recognized for bridging business and data, leading international teams and delivering measurable improvements in forecast accuracy, service level, and inventory optimization.
Datos destacados
1
1
Certification
6
6
years of post-secondary education
20
20
years of professional experience
Experiencia
COE Demand Analytic Services Lead
Coca-Cola Europacific Partners
Palma, Islas Baleares
2022.05 - 2026.06
- Lead advanced demand planning capabilities across Europe (9+ markets)
- Own statistical forecasting and demand processes globally
- Drive forecast accuracy improvements through data integration and predictive analytics
- Deliver demand sensing and advanced analytics services to local business units
- Lead governance and integration of internal and external data sources
Sr Manager Demand Planning CCEP Iberia
Coca-Cola Europacific Partners
Palma, Mallorca
2017.01 - 2022.05
- Led SAP IBP implementation across Iberia
- Defined new demand planning model, later scaled to Europe
- Managed demand planning for Away-from-Home channel and innovation portfolio
- Improved forecast processes and S&OP alignment
Central demand planning manager
Coca-Cola Europacific Partners
Palma, Mallorca
2015.02 - 2017.01
- Central demand planning management for Spain & Portugal
- Coordinated S&OP process and forecast consolidation
- Led reporting, forecast tracking and demand budgeting
- Key user and trainer for APO DP
Demand Planner
Coca-Cola Europacific Partners
Palma, Mallorca
2008.08 - 2015.01
- Preparation of short, medium and long-term sales forecast for more than 250 references for the territories of Catalonia and the Balearic Islands.
- Advanced user of APO (DP and SNP)
- Promotional activity management (collection of commercial information, manufacturing proposals)
- Coordination between commercial department, factory and customer service.
- Sales monitoring (accuracy, breakages, availability, launches, dereferences)
- Stock management (obsolescence, stock levels)
- Loss management.
- Warehouse distribution management (CRP)
- Coordination of S&OP meetings.
- Sales estimation and coordination of new launches
Fleet & Equipment Manager
Groundforce España - Globalia Handling- MAR Handling
2007.05 - 2008.08
- Control of the handling teams (Air Europa and Groundforce) from the technical and economic point of view.
- Control and management of equipment inventory (disposals, registrations, movements between bases)
- Management of technical inspections of equipment, Implementation and Control of Maintenance Guidelines.
- Implementation of the MAXIMO computer program (management, purchases and maintenance), acting as Team leader: planning and programming of the project, identification of needs, personalized parameterization, implementation of the system, development and startup including preventive and corrective maintenance module, implementation of the system and start at 14 airports.
- Coordination of equipment documentation and investment budgets.
- Control and link between accounting and management aspects.
- Preparation of equipment renewal proposals.
Consultant
Deloitte Consulting
2006.08 - 2007.05
- Strategy and operations projects are carried out, as well as ERP implementation projects (SAP, Navision,...)
- Projects carried out:
- Review of the medium-term strategy of the company SEAR S.A. subsidiary of the AGBAR group (company dedicated to the operation of wastewater treatment plants throughout the Spanish Levant). Review of the strategy, business positioning, redefinition of processes, organization, organizational chart, systems…
- 1st phase of the implementation of an ERP (Navision) in the company Organon, a pharmaceutical company. Definition of processes, interviews with department heads, definition of needs and gap/fits, start of developments.
- Audit of the environmental control processes carried out by the DARP (Department of Agriculture and Fisheries of the Generalitat) in matters of environment and conditionality.
Formación
Industrial Engineer - Gestión
Universitat Politècnica de Catalunya
2000.01 - 2006.01
Enfatiza tus habilidades clave
- Demand Planning
- Supply Chain
- Demand Planning Transformation
- Advanced Analytics & Predictive Modelling
- SAP IBP
- S&OP & Integrated Business Planning
- Forecast Accuracy & Service Level Optimization
- Data Strategy & Governance
- Cross-functional Leadership
- International Operations
- Trabajo en equipo
- Habilidad para aprender
- Flexibilidad y adaptabilidad
- Comunicación
- Capacidad de razonamiento
- Manejo del estrés
- Microsoft Office
- Dominio de Excel
- Persuasión y negociación
- Pensamiento analítico e innovación
Diplomas
Certified in Planning and Inventory Management (APICS CPIM)
Language skills
Español
Experto
Inglés
Experto
Catalán
Experto
Cronología
COE Demand Analytic Services Lead
Coca-Cola Europacific Partners
2022.05 - 2026.06
Sr Manager Demand Planning CCEP Iberia
Coca-Cola Europacific Partners
2017.01 - 2022.05
Central demand planning manager
Coca-Cola Europacific Partners
2015.02 - 2017.01
Demand Planner
Coca-Cola Europacific Partners
2008.08 - 2015.01
Fleet & Equipment Manager
Groundforce España - Globalia Handling- MAR Handling
2007.05 - 2008.08
Consultant
Deloitte Consulting
2006.08 - 2007.05
Industrial Engineer - Gestión
Universitat Politècnica de Catalunya
2000.01 - 2006.01