Guillaume Cregut

Digital Skills Program - Communication Lead & Market Engagement

Leadership and Strategy:

• Led the communication stream and coordinated with Campaign leaders to align with the product vision.
• Developed innovative creative concepts for the product.
• Applied SCRUM methodologies to efficiently lead the communication stream and coordinate with other teams.
• Collaborated with the Product team to identify and prioritize areas for improving the learning experience.

Communication and Content:

• Developed comprehensive, engaging and effective communication plans tailored to Pilot markets.
• Utilized AI tools to streamline the creation of assets, optimizing efficiency.
• Successfully engaged with stakeholders from HR, Business, and Corporate Communication to secure alignment on creative concepts and assets.

Support and Coordination:

• Ensured markets and business units had the necessary support and were well-informed about the product (Buddy system).
• Implemented performance measurement templates to assess campaign success at both the market level and overall program effectiveness.

Our Nest Intranet Deployment - Adoption & Change Support & Lead

Support and Content Creation:

• Supported the Adoption & Change leader and, during his paternity leave, took on the role of the leader for the Engagement Services Stream.
• Created, implemented, and managed project communities to support Knowledge Champions and Content Creators throughout the project.
• Generated content for promoting, explaining, or training users.
• Participated in the development and execution of the Change Management Strategy.
• Coordinated with other project teams for information sharing and feedback.
• Successfully updated and managed the Help Center (SharePoint), a public website designed to present the new intranet and assist users in navigating information.
• Provided support to other project streams in terms of communication assets and strategy.
• Assisted in the initial creation of the Adoption Plan.

Stream Leadership and Coordination:

• As the leader of the Engagement Services Stream, devised a leaner Adoption Plan for post go-live.
• Coordinated with teams within Engagement Services to disseminate information to the project team.
• Supported the creation and promotion of the Learning Path for content Creators.
• Coordinated and supported the WalkMe team in creating the Guided Tour and communication banners for both The Nest and Our Nest.
• Led global webinars on communication packs and assets for all Markets and Businesses.
• Oversaw the creation of the communication pack for Our Nest deployment.
• Continuously generated content for the Adoption plan and strategy.
• Participated in the Go Live events for each project wave by assisting technical teams and communicating project status.
• Served as the crucial connection between Engagement Services and the Our Nest project team and end-users.
• Cultivated strong business relationships with Communication Leads to ensure a seamless transition.

Transversal Projects

• Workplace by Meta Adoption Lead (for a year)
• Azure DevOps structure lead
• Zoom technology Change lead (deployment and training on the new ways of working)
• Community Management Training
• CyberSecurity communication & change support

Define and drive the Adoption Boost Plan as per Issue to Prevention Adoption Strategy & Tableau CRM
(Einstein Analytics) strategy
• Regular Reports on Adoption trend and targeted next steps.
• Responsible for capturing all relevant application flows to be measured.
• Organizing internal communication campaigns to ensure users tool adherence.
• Create and implement change management strategies & plans, to maximize and drive faster user adoption
and usage, thus reducing resistance to change.

Define and drive the global Training Strategy for Issue to Prevention existing global CRM application for
existing and future enhancements as well as for Tableau CRM
• Responsible for drawing up and executing the Training Strategy for all User Journeys in scope.
• Delivery of training material and organizing training sessions.
• Responsible for all aspects of the delivery of global training material.
• Break the barriers of traditional training methods with new innovative hands on / walkthrough animations.
• Provide and Cascade new training material, best practices, key process and tool guidelines.
Participation to the User Acceptance Test Sessions to consolidate

Training & Communication Toolkit (ppt, videos, WalkMe) & Secure training environment availability for the training sessions

Deployment of Lightning by Salesforce.com & Change Management
• Scoping and strategy for Deployment.
• KPIs follow-up: adoption, performance, data quality, etc...
• Animate internal worldwide webinars on Customer Satisfaction & Quality, and Continuous Improvement for
Salesforce.com users.
• Cascading global communications from central teams to the country/Local Business Units/Global Supply
Chain.

Training & Internal Community Animation
• Construction of training (new features, process, etc...) according to the Release notes.
• Conduction of training throughout Schneider Electric's Entities (Business Units - Global Supply Chain - Front
Offices Operations).
• Communities: Issue to Prevention – Global Continuous Improvement – Offer Failure Management.