Guido Baggi

A/B Testing Analysis:

• Conduct A/B tests to improve user experience and website functionality.
• Collaborate with UX/UI teams to design effective experiments and provide data-driven recommendations.

ETL Processes and Data Engineer Collaboration:

• Designed and executed ETL processes utilizing DBT, Snowflake, and SQL Server.
• Work closely with data engineers to maintain and enhance data infrastructure.

E-commerce Monitoring and Analysis:

• Managed the functionality of TUI websites internal tracking, ensuring seamless event design and implementation for optimal reporting purposes.
• Monitoring, performance analysis, and conversion rate optimization of TUI e-commerce platforms.

Dashboard Development and Management:

• Develop, maintain, and enhance dashboards on BI platforms.
• Implement dashboard design practices to ensure clear and effective data presentation.

Cross-functional collaboration:

• Work with cross-functional teams to understand business requirements and translate them into data solutions.
• Present key company information to main business stakeholders.

• Optimization of Medical Service Contracts: Enhanced financial performance by renegotiating contracts to improve pricing strategies and reduce costs, ensuring long-term sustainability and profitability.
• Optimized Medical Supply Management: Analyzed patient clinical histories alongside procurement and sales data to uncover efficient and inefficient usage patterns of medical disposables, while ensuring that supplies are bought at the best price and billed at the most favorable price possible according to the vademecum.