Giovanna Rivas-Plata
Tres Cantos
Summary
As a marketing and sales consultant with 20 years of corporate experience in multinational companies based in Peru, the United States and Spain, I have led numerous successful projects in the development and implementation of marketing strategies. My experience includes identifying market opportunities, launching products, managing advertising campaigns and building strong relationships with clients and business partners in the marketing arena. I would like to emphasise that I am an American, native English speaker. My results-oriented approach and ability to build strong relationships has enabled me to drive business success and build a solid reputation in the marketing and sales industry. In addition, my passion for teaching has enriched my career path, adding an additional perspective to my skills and experiences.
Overview
22
22
years of professional experience
Work History
Senior Sales and Marketing Consultant
Controlnet - Lyvia Group
04.2023 - Actual
- IT Consultancy
- Identification of opportunities and needs according to the client's Pain.
- Prospecting and customer acquisition in Europe and Latin America, lead generation and sales in Lyvia Group (43 companies), customer loyalty, preparation of detailed quotations, sales follow-up to meet targets, development and implementation of effective commercial strategies.
- Responsible for identifying and establishing new collaboration opportunities, such as partnerships.
Business English Teacher
Freelance
03.2019 - Current
- Deliver Business English classes to professionals in various industries.
- Develop and adapt teaching materials to meet the specific needs of students.
- Teaching language skills focused on business situations, such as presentations, negotiations and report writing. I use Role Plays as a methodology.
Marketing and Sales Director
Foods 4 You
03.2018 - 01.2019
- Launch and management of the Foods 4 You brand, including branding and market positioning strategies.
- Negotiation and introduction of products in large supermarkets such as Carrefour, Ahorra Más and other distribution chains.
- Development and implementation of marketing strategies to increase the company's visibility and sales.
- Supervision of sales and marketing teams, as well as performance and results analysis.
Marketing and Sales Director
Vintadecor
09.2014 - 05.2017
- Launch and management of the Vintadecor brand, including branding and positioning strategies in the furniture manufacturing market.
- Development and implementation of digital marketing strategies to increase online presence and sales.
- Overseeing commercial activities and developing strategies to drive the company's growth in the furniture market.
- Launched Baskin Robbins, a Dunkin Brands ice cream parlour. Negotiation with HQ London and Launch Strategy, branding, pricing.
Marketing Specialist
Optime Consulting
11.2012 - 05.2014
- Implementation of HP BlueCarpet, HP's official loyalty programme for LATAM.
- Design, implementation and management of loyalty campaigns in Latin America. Distribution channel. Webinars.
- Development of strategies to promote customer loyalty and increase retention.
- Collaboration with cross-functional teams to ensure the effectiveness of campaigns across the LATAM region.
Project Manager Money Wallet
MSIH Holdings
09.2009 - 04.2012
- Manage project resources, including staff, equipment and budget.
- Communicate with stakeholders, including clients, sponsors and the project team. Peru, Mexico and USA
Monitor project progress and make adjustments as necessary. - Identify and mitigate potential risks.
- Ensure that the project is completed on time, within budget and according to specifications.
Brand Manager
3M
05.2007 - 07.2009
- Development and implementation of brand strategies for the company's products.
- Brand management and market performance monitoring.
Identification of market opportunities and development of marketing campaigns. - Push and Pull strategies.
- Close collaboration with sales, market research, product development and sourcing teams for stock control, avoiding stock-outs.
- Increasing brand recognition and market share through innovative initiatives and effective marketing campaigns.
- Organisation of annual events for dentists, more than 1000 invited guests (speakers and dentists).
Key Account Manager Healthcare Division
3M
04.2004 - 05.2007
- Develop and maintain strong relationships with Distributors and Key Accounts (Private Clinics and Public Hospitals).
- Work closely with Marketing on marketing strategies, applying them successfully.
- Responsible for 50% team turnover, managing distributors with commercial PUSH strategies.
- Identify new business opportunities within existing key accounts and follow growth strategies, creating a KPI according to the total potential in the Operating Room to measure penetration of 3M products in account.
- Negotiate contracts and agreements with key customers to ensure mutual benefits and long term partnerships.
- Provide regular reports and updates on key account performance to internal stakeholders.
- Work closely with sales and marketing teams at Regional and Global level to develop strategies that align with overall business objectives.
Treasurer
3M
09.2002 - 04.2004
- Treasury management and supervision of daily financial operations. Payment of local and foreign suppliers.
- Optimization of the company's cash management and liquidity. Six Sigma project to reduce financial costs.
- Negotiation with financial institutions to obtain financing on favorable terms.
- Financial reporting and cash flow analysis to support decision making.
Collaboration with other areas to ensure compliance with financial and regulatory policies.
Education
Máster - Máster Universitario En Formación Del Profesorado De ESO Bachillerato FP Y Enseñanza De Idiomas
VIU - Valencia International University
Valencia2022
Specialization - Business Analytics
The Wharton School
USA2017
Specialization - Social Media Marketing
Tecnológico De Monterrey
México2017
Specialization - Digital Marketing
Columbia Business School
USA2017
Bachelor of Science - Economics
Universidad De Lima
Perú2002
Skills
- Results-oriented
- Effective communication
- Market analysis
- Project management
- Interpersonal skills
- Sales strategies
- Sales team development and marketing
- Market analysis
- Strategic sales planning
Affiliations
- Pádel
- Tenis
- Ex-jugadora de fútbol profesional
Languages
Portugués
Básico
A2
Inglés
Bilingual or Proficient (C2)
Español
Bilingual or Proficient (C2)
Timeline
Senior Sales and Marketing Consultant
Controlnet - Lyvia Group
04.2023 - Actual
Business English Teacher
Freelance
03.2019 - Current
Marketing and Sales Director
Foods 4 You
03.2018 - 01.2019
Marketing and Sales Director
Vintadecor
09.2014 - 05.2017
Marketing Specialist
Optime Consulting
11.2012 - 05.2014
Project Manager Money Wallet
MSIH Holdings
09.2009 - 04.2012
Brand Manager
3M
05.2007 - 07.2009
Key Account Manager Healthcare Division
3M
04.2004 - 05.2007
Treasurer
3M
09.2002 - 04.2004
Máster - Máster Universitario En Formación Del Profesorado De ESO Bachillerato FP Y Enseñanza De Idiomas
VIU - Valencia International University
Specialization - Business Analytics
The Wharton School
Specialization - Social Media Marketing
Tecnológico De Monterrey
Specialization - Digital Marketing
Columbia Business School
Bachelor of Science - Economics
Universidad De Lima
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