Gilad Tal
Barcelona
Summary
Versatile Social Media Manager possessing well-coordinated and data-driven methodologies focused on prospecting solid leads, developing strategies and increasing ROI. Knowledgeable about multiple social platforms and optimizing SEO. Excellent communicator and planner committed to building long-lasting and productive relationships. Resourceful Digital Marketing Consultant with an excellent track record of managing client relationships through dynamic social media, technical and strategy design skills. Team-oriented and dedicated with knowledge of data analytics and Google Ads.
Overview
6
6
years of professional experience
Work History
Digital Marketing Consultant
Google
Barcelona
09.2020 - Current
- Customer oriented consultative role, offering tailored strategy solutions within Google Marketing Hub
- Maintained relations with clients while developing a strategic plan for them for best ROI possible and hitting Google's KPIs on the other hand
- Hitting quarterly goals and targets
- Managing the company's social media pages: Facebook and Instagram Content creation and implementation of news systems Establishing and managing sponsored campaigns for search and media networks (PPC) in Google
- Researching market segmentation and analysis of target audience
- Increasing customer traffic to the company's website and social media pages, creating landing pages, and generation new leads
- Performed A and B testing on landing pages to measure effectiveness of design elements such as images, headlines, copy .
- Provided detailed reports on campaign progress using metrics such as CTRs, impressions.
- Collaborated closely with clients to understand business needs and professional expectations and used information to define plan to boost success.
Digital Marketing Manager
Mega Tourism Ltd
TEl-Aviv
02.2019 - 08.2020
- Establishing and creating the company's website (in different languages) Managing the company's social media pages: Facebook and Instagram Increasing customer traffic to the company's website and the Business social media pages owned by the company
- Editing the graphics of marketing messages, including adaptation to the product branding and to the marketing platforms.
- Developed creative digital content and unique campaigns to drive brand exposure.
- Hired, trained and mentored sales and marketing staff dedicated to employing Google AdWords, Google Analytics and other SEO techniques and metrics sources.
- Managed social media accounts on platforms including Twitter, Facebook, Instagram, YouTube, LinkedIn, Pinterest and Snapchat.
- Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities.
Digital Marketing Manager
Polaris -Tourism and Flight
Tell - Aviv
02.2018 - 01.2019
- Developed creative digital content and unique campaigns to drive brand exposure.
- Posted new content for products and services when managing marketing and release calendars.
- Organized A and B testing experiments to optimize user experience on different platforms.
- Advised results-driven strategies and roadmaps based on clients' needs.
- Implemented tracking codes on websites to measure success of campaigns in real-time.
Education
MBA - Marketing
Brice Academy
Tel - Aviv ,Israel10.2016
Skills
- Google and Facebook Sponsored Campaign Management - PPC
- SEO/SEM Strategies
- Project Management
- Professional level experience in Google Analytics and Google Tag Manager
- Building, managing, and maintaining WIX and WordPress websites
- MS Office Suite 2010-2016
- Marketing Strategies
Languages
Title: Digital Marketing Manager
Languages
Hebrew
First Language
Spanish
Advanced
C1
English
Proficient
C2
Timeline
Digital Marketing Consultant
Google
09.2020 - Current
Digital Marketing Manager
Mega Tourism Ltd
02.2019 - 08.2020
Digital Marketing Manager
Polaris -Tourism and Flight
02.2018 - 01.2019
MBA - Marketing
Brice Academy
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