Digital Media/Marketing expert with a strong foundation in media buying strategy and strategic planning. Demonstrates exceptional problem-solving and communication skills, effectively managing digital marketing campaigns to achieve goals setting and tracking. Proficient in Google Analytics, leveraging data insights to optimise campaign performance. Committed to driving impactful results through innovative digital strategies.
· Effectively design and manage digital and offline marketing/media campaigns based on product-specific objectives for the SEU Market (Portugal, Spain, France, Italy, Greece).
· Developed and managed considerations and performance driven campaigns, dynamically adjusting objectives to align with varying product attributes and strategic goals.
· Conducted meticulous campaign data analysis and real-monitoring to ensure optimal performance and ROI.
· Delivered comprehensive campaign reports and forecasts, providing actionable insights for continuous improvement.
· Negotiated media buying KPI's to secure advantageous deals.
· Created and executed high-performance digital campaigns
· Designed strategic initiatives that align with product features and competitive market positioning.
· Monitored, analyzed, and optimized campaigns to surpass KPIs, ensuring optimal ROI.
· Drove lead-gen in Energy/Tech sectors.
· Optimized for max ROI via analytics
Initiating journey toward achieving expertise in Digital Marketing/Media.