Summary
Overview
Work history
Education
Skills
Languages
Timeline
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Gian Maria Rinaldi

Gian Maria Rinaldi

Madrid,Madrid

Summary

Digital Media/Marketing expert with a strong foundation in media buying strategy and strategic planning. Demonstrates exceptional problem-solving and communication skills, effectively managing digital marketing campaigns to achieve goals setting and tracking. Proficient in Google Analytics, leveraging data insights to optimise campaign performance. Committed to driving impactful results through innovative digital strategies.

Overview

7
7
years of professional experience
1
1
year of post-secondary education

Work history

Senior Brand Specialist SEU Market for Diageo

PHD Media Agency
Madrid, Madrid
01.2023 - Current

· Effectively design and manage digital and offline marketing/media campaigns based on product-specific objectives for the SEU Market (Portugal, Spain, France, Italy, Greece).

· Developed and managed considerations and performance driven campaigns, dynamically adjusting objectives to align with varying product attributes and strategic goals.

· Conducted meticulous campaign data analysis and real-monitoring to ensure optimal performance and ROI.

· Delivered comprehensive campaign reports and forecasts, providing actionable insights for continuous improvement.

· Negotiated media buying KPI's to secure advantageous deals.

Senior Digital Media Planner

PHD Media Agency
Milan, Italy
04.2020 - 12.2022

· Created and executed high-performance digital campaigns

· Designed strategic initiatives that align with product features and competitive market positioning.

· Monitored, analyzed, and optimized campaigns to surpass KPIs, ensuring optimal ROI.

· Drove lead-gen in Energy/Tech sectors.

· Optimized for max ROI via analytics

Digital Media Planner

OMD Media Agency
Milan, Italy
04.2019 - 03.2020
  • Advancing towards comprehensive mastery of Digital Markerting/Media Expert

Digital Media Planner Intern

Wavemaker
Rome, Italy
06.2018 - 03.2019

Initiating journey toward achieving expertise in Digital Marketing/Media.

Education

Master of Science - Marketing, Communication & Digital Strategy

24ORE Business School
Rome, IT
10.2017 - 06.2018

Bachelor of Science - International Business

Schiller International University
Madrid, SP
/2014 - /2016

Bachelor of Science - International Business

Grossmont College
San Diego, CA, USA
/2012 - /2014

Skills

  • Media buying strategy
  • Problem-solving
  • Communication skills
  • Strategic planning
  • Digital marketing campaigns
  • Goals setting and tracking
  • Digital media expert
  • Google Analytics
  • Social media expert

Languages

English
Advanced (C1)
Spanish
Native
Italian
Native

Timeline

Senior Brand Specialist SEU Market for Diageo

PHD Media Agency
01.2023 - Current

Senior Digital Media Planner

PHD Media Agency
04.2020 - 12.2022

Digital Media Planner

OMD Media Agency
04.2019 - 03.2020

Digital Media Planner Intern

Wavemaker
06.2018 - 03.2019

Master of Science - Marketing, Communication & Digital Strategy

24ORE Business School
10.2017 - 06.2018

Bachelor of Science - International Business

Schiller International University
/2014 - /2016

Bachelor of Science - International Business

Grossmont College
/2012 - /2014
Gian Maria Rinaldi