Gianmaria Borra Cerruti
Deira
Summary
Dynamic and visionary leader with extensive experience driving brand growth and digital transformation. Expert in strategic planning and financial forecasting, I excel in fostering international expansion and managing high-stakes negotiations. Passionate about sustainability, I implement innovative strategies that enhance luxury brand positioning and stakeholder engagement. Customer-focused individual with a passion for delivering exceptional service. Strong interpersonal skills with a talent for effectively addressing concerns. Experienced in fast-paced environments and adaptable to last-minute changes. Thrives under pressure and consistently earns high marks for work quality and speed. Results-oriented individual with a passion for continuous learning and innovation. Known for leveraging analytical thinking and creativity to solve problems and deliver high-impact solutions in fast-paced environments.
Overview
22
22
years of professional experience
Work History
Principal Investor
Spectra Inc.
07.2024 - Current
- A luxury concierge and travel agency servicing UHNW clientele.
Managing Director
Cerruti 1881 Capital
Dubai
01.2019 - Current
- Oversaw capital strategy, portfolio management, and investment projects tied to the Cerruti brand.
- Developed and implemented growth strategies in real estate, fashion licensing, and equity partnerships.
- Facilitated joint ventures and negotiated high-level contracts with global partners.
- Spearheaded digital transformation across the investment arm.
- Provided executive leadership during a critical brand restructuring phase.
Owner
Studio Concierge
05.2018 - Current
- Manages high-end real estate investments and projects across Europe.
Founder and Investor
Ando Holding
Korea
02.2016 - Current
- Focused on events, nightlife, and music marketing.
- Strategized and implemented plans to transform and revitalize operations, capitalizing on emerging industry trends.
Shareholder
Antonio Cerruti S.A.P.A.
Milan
01.2004 - Current
- Equity stakeholder in the historic Cerruti family business.
- Involved in strategic investment decisions and intergenerational transition planning.
- Contributed innovative ideas and solutions to enhance team performance and outcomes.
- Recognized by management for providing exceptional service.
Vice President
Lanificio F.lli Cerruti dal 1881
Biella
01.2004 - 01.2023
- Led strategic planning across R&D, production, and international expansion.
- Directed innovation initiatives in fabric technology and environmental sustainability.
- Managed global sourcing contracts and liaised with suppliers and regulatory bodies.
- Acted as the bridge between creative direction and corporate governance.
Board Member
Cerruti 1881 (Global)
01.2004 - 01.2023
- Advised on long-term brand evolution, international licensing, and global expansion strategy.
- Participated in governance and audit committees across international subsidiaries.
General Manager
Cerruti 1881
Paris
01.2014 - 01.2016
- Managed the operations, staffing, and performance of the flagship store and regional HQ.
- Led seasonal buying strategies, oversaw visual merchandising, and controlled P&L performance.
- Built high-end client relationships and directed luxury clienteling initiatives.
- Developed local marketing campaigns and collaborated with PR firms and stylists.
- Recruited and trained department managers and implemented performance KPIs.
Head of International Development
TWB Tech.
Montreal
11.2012 - 09.2014
- Coordinated international agricultural projects focused on sustainable and genetically enhanced farming.
- Managed client relationships across Europe and North America and developed bilingual reporting systems.
- Organized stakeholder summits, training, and industry presentations on behalf of the company.
- Translated complex scientific data into business proposals for investors and government partners.
- Oversaw marketing strategy for the launch of biotech innovations in rural development.
Head of Financial Administration
Computacenter PLC
Barcelona
03.2011 - 10.2012
- Directed comprehensive financial administration functions across multiple business units.
- Oversaw forecasting, budget planning, CAPEX control, and internal compliance protocols.
- Played a pivotal role in supporting the integration of major clients across southern Europe.
- Led internal audits, financial process reengineering, and the adoption of SAP for reporting efficiency.
- Contributed to cross-functional planning with service architects and account directors.
Marketing & Public Relations Director
Lanificio F.lli Cerruti dal 1881 Asia Pacific Ltd
Hong Kong
11.2008 - 01.2010
- Reorganized internal team structures and improved workflow efficiency across the marketing department.
- Consolidated and expanded client relationships in Southeast Asia and Greater China.
- Oversaw all public relations campaigns, media partnerships, and trade events in the region.
- Coordinated directly with the Italian HQ, delivering weekly reports and strategic proposals.
- Implemented localized product strategies and spearheaded expansion into emerging luxury markets.
Stock Trader and Broker
HSBC
Hong Kong
06.2007 - 10.2008
- Conducted daily equity trades across the APAC region for institutional and high-net-worth clients.
- Provided market intelligence and advisory services to portfolio managers and private clients.
- Maintained real-time data analysis and trade execution under high-pressure market conditions.
- Complied with international financial regulations and supported regular audit preparation.
- Collaborated with economists, legal advisors, and research teams to generate client-facing reports.
Marketing Director
Meldor Shanghai Clothing Ltd
Shanghai
06.2006 - 07.2007
- Created comprehensive business development plans for the company’s expansion into mainland China.
- Orchestrated the launch of a new product line of tailored garments in Shanghai and Beijing.
- Built strong local partnerships with manufacturers, suppliers, and retailers.
- Developed all communications and visual marketing strategies in collaboration with external agencies.
- Implemented sales training programs for area managers across the region.
Area Sales Representative
Lanificio F.lli Cerruti Asia Pacific Ltd
Hong Kong
08.2004 - 05.2006
- Managed key accounts and client development across Hong Kong, Taiwan, and Southeast Asia.
- Executed complex sales strategies to support entry into new markets including Vietnam and Malaysia.
- Collaborated with design and production teams to tailor product offerings for local markets.
- Tracked KPIs, optimized pricing structures, and coordinated logistics with production in Italy.
- Supervised junior team members and helped establish long-term distributor relationships.
Marketing & Sales Trainee
Lanificio F.lli Cerruti dal 1881 S.p.A
Biella
02.2003 - 08.2004
- Immersed in every core function of a historic textile manufacturing company.
- Gained in-depth exposure to textile design, quality control, and fabric innovation.
- Assisted in the development of seasonal collections and corporate branding initiatives.
- Participated in international trade fairs and client meetings alongside senior sales management.
- Developed foundational knowledge in production logistics, stock turnover, and global B2B sales operations.
Education
Some College (No Degree) - Political Science And Government
OU London Business School
LondonSkills
- Communication skills
- Organisational skills
- Managerial skills
- Strategic planning
- Corporate governance
- Global expansion
- Brand growth
- P&L responsibility
- Startup growth
- Legacy brand restructuring
- Board member
- Visionary leadership
- International trade dynamics
- Fashion market cycles
- Retail operations
- Analytical capabilities
- Financial planning
- Forecasting
- Investment strategies
- International sales
- B2B negotiations
- Joint ventures
- Licensing agreements
- Product development
- Merchandising
- Luxury brand positioning
- Digital transformation
- Innovation initiatives
- Complex restructuring
- Turnaround strategies
- Enterprise planning
- Textile design
- Stakeholder management
- Sustainability strategies
- ESG-driven business modeling
- Microsoft Office Suite
- Adobe Photoshop
- SAP
- CAD software
- Mac OS X
Publications And Citations
- Slow Economy: Rinascere con saggezza, Federico Rampini, Mondadori, 2009, Cited regarding the role of water in Biella’s cashmere industry.
- Nino Cerruti Discreetly Exits the Fashion Stage, The New York Times, 2001
- Nino Cerruti’s Stylish Life, Told Through His Clothing, The New York Times, 2015
- Nino Cerruti, Designer Who Revolutionized Men’s Wear, Dies at 91, The New York Times, 2022
Business Ventures And Investments
- Ando Holding, Korea, Focused on events, nightlife, and music marketing.
- Studio Concierge, Europe, Manages high-end real estate investments and projects across Europe.
- Spectra Inc., A luxury concierge and travel agency servicing UHNW clientele.
Position Applied For
Managing Director
Languages
Italian, Spanish , English French Portuguese FLUENT Chinese Basic
Timeline
Principal Investor
Spectra Inc.
07.2024 - Current
Managing Director
Cerruti 1881 Capital
01.2019 - Current
Owner
Studio Concierge
05.2018 - Current
Founder and Investor
Ando Holding
02.2016 - Current
General Manager
Cerruti 1881
01.2014 - 01.2016
Head of International Development
TWB Tech.
11.2012 - 09.2014
Head of Financial Administration
Computacenter PLC
03.2011 - 10.2012
Marketing & Public Relations Director
Lanificio F.lli Cerruti dal 1881 Asia Pacific Ltd
11.2008 - 01.2010
Stock Trader and Broker
HSBC
06.2007 - 10.2008
Marketing Director
Meldor Shanghai Clothing Ltd
06.2006 - 07.2007
Area Sales Representative
Lanificio F.lli Cerruti Asia Pacific Ltd
08.2004 - 05.2006
Shareholder
Antonio Cerruti S.A.P.A.
01.2004 - Current
Vice President
Lanificio F.lli Cerruti dal 1881
01.2004 - 01.2023
Board Member
Cerruti 1881 (Global)
01.2004 - 01.2023
Marketing & Sales Trainee
Lanificio F.lli Cerruti dal 1881 S.p.A
02.2003 - 08.2004
Some College (No Degree) - Political Science And Government
OU London Business School
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