Germán Talón Ramírez
Barcelona
Summary
Senior Technology Leader with over 15 years of experience in digital transformation, SaaS, and retail. Proven track record in driving innovation through large-scale technology projects that yield significant business results. Expertise includes aligning IT strategies with business objectives and managing award-winning global initiatives, enhancing brand recognition and operational efficiency. Passionate about advancing skills in AI and cybersecurity to further contribute to transformative technology solutions.
Overview
24
24
years of professional experience
Work History
CTO - Product and Innovation Director
nsign.tv
Barcelona
10.2023 - Current
- Defined roadmaps, led cross-functional teams, delivered strategic vision.
- Directed technology strategy to enhance scalability within digital signage solutions.
- Recognized as a finalist in the 2024 AV Awards by positioning nsign.tv with an inventive project for major German retailer MeinBodenbelag.
- Increased activated devices on nsign.tv by tenfold since 2020.
- Delivered another digital signage solution that won the 2025 Digital Signage Awards in the Innovation in Management and Control Software category for Applets.
CTO
nsign.tv
Barcelona
03.2020 - 10.2023
- Designing and implementing digital signage solutions, focusing on operational efficiency
- Demonstrated expertise in award-winning digital signage projects recognized worldwide
- Delivered a digital signage solution that won the 2021 award for 'Best Digital Signage Project'
- Led a significant digital signage project for IKEA, resulting in a 2022 award in the retail category
- Successfully managed the deployment of a state-of-the-art digital signage circuit at HLA International Clinic, earning the 2023 award for 'Best Digital Signage Project'
Jury Member SpinUOC - HUBBIK-UOC
Universitat Oberta de Catalunya
Barcelona
01.2018 - 09.2020
- Evaluated and supported entrepreneurial projects, helping to foster innovation within the academic community
Professor, Master’s Program
Universitat de Barcelona
Barcelona
03.2020 - 06.2020
- Professor, Master’s Program in E-commerce Management and Digital Marketing | University of Barcelona
- Provided strategic insights and mentorship to future digital leaders, enhancing their understanding of the intersection between technology and business
CIO
Veritas
Barcelona
04.2015 - 03.2020
- Served as pioneering CIO, establishing leadership in information strategy execution.
- 𝐃𝐢𝐫𝐞𝐜𝐭𝐞𝐝 the company’s digital transformation, optimizing IT operations and service delivery.
- 𝐌𝐚𝐧𝐚𝐠𝐞𝐝 𝐛𝐮𝐝𝐠𝐞𝐭𝐬 and multidisciplinary teams, focusing on operational efficiency and high internal customer satisfaction.
- Responsible for 𝐝𝐞𝐬𝐢𝐠𝐧𝐢𝐧𝐠 and 𝐢𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐢𝐧𝐠 the 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐭𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲.
- Led and coordinated IT vendors.
- 𝐌𝐲 𝐦𝐚𝐢𝐧 𝐚𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭 was carrying out Supermercados Veritas’ 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐭𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 by 𝐦𝐢𝐠𝐫𝐚𝐭𝐢𝐧𝐠 𝐭𝐨 𝐒𝐀𝐏 𝐢𝐧 𝐧𝐢𝐧𝐞 𝐦𝐨𝐧𝐭𝐡𝐬, encompassing 𝐢𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧 𝐛𝐞𝐭𝐰𝐞𝐞𝐧 𝐒𝐀𝐏, 𝐩𝐨𝐢𝐧𝐭𝐬 𝐨𝐟 𝐬𝐚𝐥𝐞, the 𝐧𝐞𝐰𝐥𝐲 𝐝𝐞𝐩𝐥𝐨𝐲𝐞𝐝 𝐞-𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦, and 𝐥𝐨𝐠𝐢𝐬𝐭𝐢𝐜𝐬. I also 𝐥𝐚𝐮𝐧𝐜𝐡𝐞𝐝 𝐭𝐡𝐞 𝐟𝐢𝐫𝐬𝐭 𝐥𝐨𝐲𝐚𝐥𝐭𝐲 𝐦𝐨𝐛𝐢𝐥𝐞 𝐚𝐩𝐩𝐥𝐢𝐜𝐚𝐭𝐢𝐨𝐧, fully integrated with the existing systems, making 𝐒𝐮𝐩𝐞𝐫𝐦𝐞𝐫𝐜𝐚𝐝𝐨𝐬 𝐕𝐞𝐫𝐢𝐭𝐚𝐬 the first 𝐬𝐮𝐩𝐞𝐫𝐦𝐚𝐫𝐤𝐞𝐭 𝐜𝐡𝐚𝐢𝐧 to provide 𝐭𝐫𝐮𝐞 𝐨𝐦𝐧𝐢𝐜𝐡𝐚𝐧𝐧𝐞𝐥 experiences for its customers.
Founder
BIRABIRO EDITORIAL SL
Barcelona
01.2015 - 12.2019
- Founded a publishing house specializing in children's and young adult literature, overseeing all aspects of business management.
- Directed business strategies development and execution, managed budgets, and ensured efficient resource allocation.
- Expanded organization's reach by developing strategic marketing initiatives aligning with current market dynamics.
Strategic Marketing Manager
Obrint Via
Barcelona
02.2014 - 04.2015
- Coordination, designing, implementation and supervision of strategic online communication actions for branding and service promotion
- Project Manager for redesigning and implementation of several websites for international sports events
- Google Analytics implementation
- Designing and management of social media communications
Professor, Tutor, and Pedagogical Coordinator
Fundació CIC
Barcelona
09.2003 - 04.2015
- Professor, Tutor, and Pedagogical Coordinator for Online Training
- Faculty member and student tutor in Ciclos Formativos de Grado Medio y Superior
- IT Coordinator: intranet manager, research and implementation of new technology applied to education
- Educational coordinator and promoter of the online training for companies project
Cofounder
Wasabilabs S.L.
Barcelona
01.2012 - 11.2013
- Project Management and Coordination for Application Development: Led and coordinated the design, development, and implementation of mobile (iOS and Android) and web applications, ensuring the delivery of high-quality products within established deadlines.
- Mobile and Web Application Development: Actively participated in the creation and optimization of native applications for iOS and Android, as well as the development of responsive web solutions, using modern technologies and updated frameworks.
- Application Optimization and Maintenance: Implemented continuous improvements in existing applications, resolving technical issues and optimizing performance to deliver a smooth and efficient user experience.
- Project Planning and Monitoring: Utilized agile methodologies (Scrum, Kanban) to plan, monitor, and adjust project progress, ensuring efficiency and adaptability to changes.
- Innovation and Adoption of New Technologies: Researched and integrated emerging tools and technologies to keep applications updated and competitive in the market.
Cofounder
Seed S.L.
Barcelona
07.2003 - 09.2011
- IT Project Management for PYMES and Education Centers
- Web development: project management, team coordination
- IOS app development: project management, design and implementation
Project Manager
Universitat Ramon Llull
Barcelona
09.2000 - 07.2003
- Manager of IT Training Projects for Companies: Designed and executed comprehensive IT training programs tailored to the needs of organizations, enhancing employee skills and technological proficiency.
- Managed all aspects of training projects, including needs assessment, curriculum development, and delivery, ensuring alignment with business objectives and measurable outcomes.
Education
Bachelor Degree - Business Management
Universitat Oberta De Catalunya
Barcelona, Cataluña09-2013
Diploma - Business Management
Universitat Oberta De Catalunya
Barcelona, Cataluña09-2009
Bachelor’s Degree - Telecommunications Engineering, Telematics
Universitat Ramon Llull
Barcelona09-2004
Degree - Computer Engineering
Universidad De Las Palmas De Gran Canaria
Las Palmas De Gran Canaria09-1996
Skills
- Analytical thinking
- Project management
- Product delivery
- Decision-making
- Team leadership
- Business development
- Problem-solving
- Business operations
- Oral communication
- Entrepreneurial mindset
- Product strategy
- Strategic planning
- Budget management
- Contract negotiation
- Crisis management
Technologies
Docker, Google Cloud, Google Kubernetes Engine (GKE), Grafana, Linux, RabbitMQ, Redis, SAP, Bitbucket, Jenkins, Jira, Monday, Visual Studio Code, JavaScript, Python, Vue, Symfony, WordPress, HTML, CSS, Shopify, Stripe, Liferay, Odoo, MySQL, Microsoft Excel, Android, Apple iOS, ChatGPT, Gemini, Hubspot, BigQuery, Google Analytics
Languages
Spanish
First Language
Catalan
Proficient (C2)
C2
English
Upper Intermediate (B2)
B2
Accomplishments
- Delivered a digital signage solution that won the 2021 𝐀𝐕 𝐀𝐰𝐚𝐫𝐝 𝐟𝐨𝐫 "𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐒𝐢𝐠𝐧𝐚𝐠𝐞 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲 𝐨𝐟 𝐭𝐡𝐞 𝐘𝐞𝐚𝐫."
- Led a 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐭𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 project for IKEA, resulting in a 2022 𝐆𝐥𝐨𝐛𝐚𝐥 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐒𝐢𝐠𝐧𝐚𝐠𝐞 𝐀𝐰𝐚𝐫𝐝 in the 𝐑𝐞𝐭𝐚𝐢𝐥 category.
- Successfully 𝐦𝐚𝐧𝐚𝐠𝐞𝐝 the 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 for the deployment of a state-of-the-art digital signage circuit at HLA International Clinic in collaboration with our partner "luk hiar!", earning the 2023 "𝐁𝐞𝐬𝐭 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐒𝐢𝐠𝐧𝐚𝐠𝐞 𝐃𝐎𝐎𝐇 𝐏𝐫𝐨𝐣𝐞𝐜𝐭" award.
- 𝐏𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐞𝐝 nsign.tv as a finalist for the 2024 𝐀𝐕 𝐀𝐰𝐚𝐫𝐝𝐬 with an innovative project for MeinBodenbelag, a major German retailer.
- Delivered another digital signage solution that won the 2025 Digital Signage Awards in the Innovation in Management and Control Software category for Applets.
Affiliations
I firmly believe that practicing sports should be a priority in life to age with the highest possible quality of life. For me, a balanced life is built on three pillars: regular exercise, proper nutrition, and emotional well-being.
I am drawn to sports that challenge me to push my limits, such as CrossFit, which teaches resilience, and running, which fosters patience and endurance. Participating in events like Spartan Races keeps me motivated and active throughout the year.
I also recognize the direct contribution of physical fitness to personal and professional performance, as it enhances energy, focus, and overall well-being.
Timeline
CTO - Product and Innovation Director
nsign.tv
10.2023 - Current
CTO
nsign.tv
03.2020 - 10.2023
Professor, Master’s Program
Universitat de Barcelona
03.2020 - 06.2020
Jury Member SpinUOC - HUBBIK-UOC
Universitat Oberta de Catalunya
01.2018 - 09.2020
CIO
Veritas
04.2015 - 03.2020
Founder
BIRABIRO EDITORIAL SL
01.2015 - 12.2019
Strategic Marketing Manager
Obrint Via
02.2014 - 04.2015
Cofounder
Wasabilabs S.L.
01.2012 - 11.2013
Professor, Tutor, and Pedagogical Coordinator
Fundació CIC
09.2003 - 04.2015
Cofounder
Seed S.L.
07.2003 - 09.2011
Project Manager
Universitat Ramon Llull
09.2000 - 07.2003
Bachelor Degree - Business Management
Universitat Oberta De Catalunya
Diploma - Business Management
Universitat Oberta De Catalunya
Bachelor’s Degree - Telecommunications Engineering, Telematics
Universitat Ramon Llull
Degree - Computer Engineering
Universidad De Las Palmas De Gran Canaria
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