Germán Aranda

• Gathered information on competitor activities and market trends to enhance strategic decision-making.
• Expanded client base 30% by setting up in-person meetings in Barcelona and telephoning marketing decision-makers and start ups.
• Researched Spain thoroughly to adapt sales strategies accordingly.
• Cross-trained existing employees to maximize team agility and performance.
• Applied customer feedback to develop process improvements and support long-term business needs.

• Google Puerto Rico Sales Executive.
• Identified issues, analyzed information and provided solutions to client problems.
• Actively listened to customers, handled concerns quickly and used critical thinking to break down problems, evaluate solutions and make decisions.
• Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.

I worked as Team Leader Sr in a regional account (LATAM) of the vertical retail.

• My primary role was team management, growth analysis, reviewing strategic campaign issues as well as tactics.
• I evaluated new media, formats, and new ways of optimization that add value to the client's results / KPIs.
• The team I managed started with 4 people and ended with 10 people.
• Conducted continuous evaluations of market trends to stay current on consumer and competitor changes.
• Leveraged tracking data to segment target audiences, trigger campaigns and personalize content.

At Coderhouse, I taught Advanced Online Marketing to 17 students.

• Encouraged class discussions by building discussions into lessons, actively soliciting input, asking open-ended questions and using techniques to track student participation.
• Shifted between informal and formal methods of teaching to create multi-layered web of learning incorporating experiments, practical activities, discussions and projects into lessons.
• Conducted on-going program assessment, enrollment and retention tracking.

• Managed digital projects end-to-end, from initial conceptualizing through final implementation and live monitoring.
• Worked effectively under constant pressure of simultaneous project milestones and deliverable deadlines.
• Collaborated effectively with advertising and media specialized to boost results from strategic campaigns.
• Masterminded highly successful digital strategies for various platforms to attract customer engagement.
• Improved click-through rates, conversion and other important KPIs with strategic approach.
• Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.

• Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
• Used critical thinking to break down problems, evaluate solutions and make decisions.
• Exceeded goals through effective task prioritization and great work ethic.
• Actively listened to customers, handled concerns quickly and escalated major issues to supervisor.