Summary
Overview
Work History
Education
Skills
Languages
Timeline
Gerardo Redondo

Gerardo Redondo

Madrid

Summary

Experienced and self-driven, with more than 8 years in leading cutting edge Startups (2 unicorns) and 10 years development as Investment banker. Leading teams of more than 20 including Marketing, Sales, Growth, Operations or Customer support. Having delivered consistent and successful go-to-market strategies, product development and inspiring global organizations to find new revenue streams through focus on analytics, ensuring cross functional alignment of goals and execution, and driving strategic partnerships. Above all, having a burning passion for making people always better, building great teams and company culture.

Overview

17
17
years of professional experience

Work History

CEO - Previously Advisor for Fundraising

Ritmo
03.2023 - Current

B2B growth capital and working capital. Ignite Your Business Pulse! Unlock fast, flexible funding solutions for SMEs, supercharging working capital, and driving growth.

Role: I headed fundraising efforts, securing essential capital for organizational growth and restructured its debt. Later as CEO, I assumed a pivotal role in orchestrating the company's overall vision and direction, from overseeing all aspects of our operations, and fostering a dynamic, results-driven corporate culture.

Achievements:

  • Fundraising and debt restructuring for over €10 million.
  • 40% growth over the 2 months i lead operations
  • Transforming end goal profitability & improving the efficiency of product and offering
  • Being able to detect key aspects that lead to the decision to refund investors and discontinue the company.

General Manager Spain + Global Head of Onboarding

Lydia
01.2021 - 02.2023

Neobank. Disrupting the banking and payments industry as we know it today. 100% digital banking, instant, easy and free!! Let's change the relation we have with our banks!

Role: Build the strategy and objectives and key results for Spain, and plan/execute for the brand growth. As part of the global activation and on-boarding team have an analytical approach to user activation and thrive for a better product, user experience and a drive marketing's strategy that converts.

Achievements:

  • 2x funnel improvement
  • 40% improvement in ROI
  • Change marketing approach to growth to an iteration methodology
  • Company: >300M in funding and turned unicorn in my time in the company

General Manager Spain + Launcher & Head of B2B

Zego
09.2017 - 06.2021

Pay on demand insurance. Flexible insurance to new mobility, fleets and on-demand economy. Insurance that covers you only when you need it.

Role: Lead Zego's international expansion strategy, product definition and team structure. Focusing on creating great teams, amazing products and a great clients experience.

Achievements:

  • Best ranked manager in the company
  • 25% MoM growth since launch
  • Lead the product approach to the local market
  • Designed and launch global B2B product for new mobility
  • Planned the launch of 3 countries
  • Company: >100M in funding and turned unicorn in my time in the company

Co Founder, Head of Growth & Product

Kame
09.2014 - 08.2017

Sport app to coordinate, create and promote events both B2B (Saas) and B2C

Role: Lead the Go-to-market and growth strategy, sales and product definition.

Achievements:

  • Sponsored by Kelme (top Spanish brand)
  • Official partner of the European Amateur Soccer League
  • Accelerated and invested by Plug & Play
  • Recognized as best Spanish app at the Global Entrepreneurship Summit 2016 (US government).

Director Fixed Income and Credit

UBS Investment Bank
12.2009 - 07.2014

Global coverage for Iberian clients, both the flow side of the business (credit and rates) and dedicating an important part of time providing structured solutions to the investor base.

Achievements:

  • 5 consecutive years in the top percentile world-wide
  • Promoting always in record time
  • 30% growth in sales YoY
  • Record in the Spanish team.

Portfolio Manager

ING Direct
06.2006 - 12.2009

Portfolio Manager in charge of the investment and management of the banks portfolio in Spain, UK, France and Italy.

Achievements:

  • Managed my first team after being promoted to head of short-term investments
  • Promoted to work in all areas of the treasury (short-term, long-term, interest rates and strategy)

Education

Science of Wellbeing

Yale University
09.2022

Positive impact, happiness culture, productive human habits, communication skills, vision and drive.

Innovation And Emprepreneurship

University of Deusto
12.2018

Innovation and entrepreneurship focusing on leadership, design thinking, scrum, agile, digital marketing, lean startup, creativity and go to market strategy.

Business Administration

CUNEF
06.2005

Focusing on banking and new business models as well as entrepreneurship.

Skills

  • Business Strategy
  • Growth strategies
  • Organizational Management
  • Business Planning
  • Stakeholder Relations
  • Operationaly Efficiency
  • Spanish & English native speaker

Languages

Spanish
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
French
Intermediate (B1)

Timeline

CEO - Previously Advisor for Fundraising - Ritmo
03.2023 - Current
General Manager Spain + Global Head of Onboarding - Lydia
01.2021 - 02.2023
General Manager Spain + Launcher & Head of B2B - Zego
09.2017 - 06.2021
Co Founder, Head of Growth & Product - Kame
09.2014 - 08.2017
Director Fixed Income and Credit - UBS Investment Bank
12.2009 - 07.2014
Portfolio Manager - ING Direct
06.2006 - 12.2009
Yale University - , Science of Wellbeing
University of Deusto - , Innovation And Emprepreneurship
CUNEF - , Business Administration
Gerardo Redondo