GERALD JOHNSON
SEO & Growth Strategy Consultant
Barcelona
Summary
Digital marketing professional with several years of experience specializing in SEO and content strategy, built on 10+ years of experience in marketing, communications, and project coordination. Proven success driving organic growth in B2B, legal, and tech sectors. Currently completing an Executive MBA focused on startup growth.
Overview
25
25
years of professional experience
8
8
years of post-secondary education
2
2
Certifications
2
2
Languages
Work History
SEO Specialist
Lexidy
Barcelona
10.2023 - Current
- Sole SEO specialist, leading the development and execution of Lexidy’s SEO and content strategies to drive organic growth, lead generation, and revenue impact.
- Increased organic traffic by 140% YoY, boosted MQLs by 77%, and contributed to an 18% YoY revenue increase from organic channels in 2024
- Led full website migration, coordinating with external developers and internal content teams to ensure SEO integrity and performance
- Conducted in-depth keyword and topic research, content audits, and implemented a scalable internal linking strategy to improve rankings, engagement, and conversions
- Executed technical SEO improvements, including site speed optimization, crawl error resolution, and enhanced crawlability
- Delivered monthly SEO performance reports and actionable insights to leadership, driving strategic prioritization and identifying new growth opportunities
Marketing Specialist
Gartner
Barcelona
07.2021 - 03.2023
- Developed and executed localized B2B SEO, content, and digital PR strategies to strengthen brand visibility and drive revenue growth for Software Advice and Capterra in the UK market.
- Increased organic traffic for Software Advice UK by 206% YoY, generating over $707K in unpaid revenue
- Designed and led quarterly integrated marketing plans, aligning SEO, content, and PR to expand UK market presence
- Conducted keyword research, content audits, and competitive analysis to inform editorial strategy
- Executed digital PR and outreach campaigns, earning backlinks from high-authority publications and media coverage
- Collaborated with cross-functional teams across SEO, SEM, PR, and Partnerships to deliver omnichannel marketing strategies
- Managed external agencies and vendors to implement SEO and content programs at scale
- Delivered KPI reports and insights to leadership, driving continuous performance optimization
HP Sales Support Specialist
Webhelp
Barcelona
10.2019 - 06.2021
- Supported HP's B2B mid-market sales team by improving lead generation, market research, and CRM data management to drive hardware sales across global markets.
- Developed process guidelines improving lead quality
- Researched 200+ small/mid-sized companies weekly across global markets
- Maintained CRM records and analyzed data to identify new sales opportunities
Proposal Development Manager
HP Enterprise
San Cugat
02.2011 - 07.2017
- Managed end-to-end bid and proposal development for public and private sector clients in the UK and US, ensuring full compliance with RFP requirements, brand standards, and submission timelines.
- Led large-scale proposal coordination across sales, legal, and finance teams
- Developed standardized templates to streamline proposal creation
Ensured compliance with complex RFP specifications
Marketing Communications Manager
New York Dermatology Group
New York City, NY
08.2006 - 04.2009
- Led marketing and communications for one of NYC's premier cosmetic dermatology practices, overseeing SEO, paid media, and brand reputation strategies to drive patient acquisition and brand growth.
- Developed and implemented SEO strategies to improve website structure, visibility, and organic search performance
- Created and managed Google Ads campaigns, generating consistent leads and new patient consultations
- Maintained and optimized brand presence across online directories and review platforms, improving local SEO and reputation
- Produced and distributed marketing content for high-profile events and promotional campaigns in collaboration with executive leadership
Executive Assistant
New York Dermatology Group
New York City, NY
02.2006 - 08.2006
- Served as the primary point of contact between the head dermatologist and CEO while managing administrative and operational tasks.
- Scheduled appointments and managed front desk operations, handling 80–100 patient visits daily
- Processed payroll for 75 employees and tracked staff leave records
- Coordinated onboarding processes for new hires
- Streamlined internal communications and administrative workflows
Graduate Violin Instructor
Yale University
New Haven, CT
08.2004 - 05.2005
- Taught undergraduate students as part of my Artist Diploma residency, focusing on historically informed performance practices of Western European classical music.
- Created individualized lesson plans tailored to each student’s technical and musical development
- Prepared students for exams and concert performances, providing coaching and constructive feedback
Administrative Assistant Summer
Environmental, Protection Agency, EPA
Washington, DC
06.2000 - 08.2004
- Provided administrative and research support to the Director and Deputy Director of the Office of Pesticide Programs
- Researched and retrieved Federal Register notices related to endangered species policies
- Prepared briefing materials and documents for meetings and conferences
- Transcribed and summarized audio-recorded meetings for internal distribution
- Managed incoming communications and coordinated scheduling logistics
Education
Executive MBA - Business Administration And Management
EAE Business School
Barcelona, Spain 10.2023 - 06.2025
Master of Music - Music Performance
Yale University
New Haven, Connecticut 08.2002 - 05.2004
Artist Diploma - Music Performance
Yale University
New Haven, Connecticut 08.2004 - 05.2005
Bachelor of Music - Music Performance
Oberlin College
Oberlin, Ohio 08.1998 - 05.2002
Skills
Data Analytics
Google Search ConsoleSEMrush, Ahrefs
Screaming Frog
Google Analytics, PowerBI & Data Studio
Project ManagementSEO auditing
Content strategy
Market research and analysis
SEO strategies
Certification
Search Engine Optimization Specialization | University of California
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Accomplishments
At Lexidy, I developed and executed SEO and content strategies that increased organic traffic by 140% YoY, boosted MQLs by 77%, and drove an 18% YoY revenue increase, achieving a 1781% ROI in 2024.
Previously, I led localized SEO, content, and digital PR strategies at Gartner, aligning with business objectives and contributing to a 206% YoY traffic increase and $700K+ in revenue growth for Software Advice UK.
Work Preference
Work Type
Contract WorkGig WorkFull TimePart TimeLocation Preference
RemoteHybridImportant To Me
Work-life balanceCompany CultureFlexible work hoursPaid time offStock Options / Equity / Profit SharingWork from home optionHealthcare benefitsCareer advancementTimeline
Executive MBA - Business Administration And Management
EAE Business School
10.2023 - 06.2025
SEO Specialist
Lexidy
10.2023 - Current
Data Analytics Professional Certificate | Google
05-2023
Search Engine Optimization Specialization | University of California
04-2023
Marketing Specialist
Gartner
07.2021 - 03.2023
HP Sales Support Specialist
Webhelp
10.2019 - 06.2021
Proposal Development Manager
HP Enterprise
02.2011 - 07.2017
Marketing Communications Manager
New York Dermatology Group
08.2006 - 04.2009
Executive Assistant
New York Dermatology Group
02.2006 - 08.2006
Artist Diploma - Music Performance
Yale University
08.2004 - 05.2005
Graduate Violin Instructor
Yale University
08.2004 - 05.2005
Master of Music - Music Performance
Yale University
08.2002 - 05.2004
Administrative Assistant Summer
Environmental, Protection Agency, EPA
06.2000 - 08.2004
Bachelor of Music - Music Performance
Oberlin College
08.1998 - 05.2002