Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Galina Dvoretskaya

Barcelona,B

Summary

Dynamic technology leader and innovator with a track record of transforming bold ideas into market-leading products. As Founder of a sustainability tech startup and current Head of Observability Experience at Dynatrace ($1B ARR), I’ve built products, scaled teams, and driven disruptive growth in domains I initially knew nothing about — mastering complex technical landscapes at speed. From launching an e-commerce business to $50M ARR at Vistaprint to leading a $200M observability portfolio serving global enterprises, I excel at shaping vision, securing stakeholder buy-in, and assembling world-class teams to execute. I thrive where market opportunity meets technical innovation, bringing the grit, creativity, and cross-disciplinary leadership to take a validated idea from funding to scale.


Overview

21
21
years of professional experience

Work History

Head of Observability Experience, Senior Director

Dynatrace
09.2024 - Current

Vision owner for the next-generation observability platform ($1B ARR segment) serving global enterprise customers.

  • Spearheaded the transformation of the Observability product line with cutting-edge AI and developer-focused capabilities.
  • Led a team of senior experience leads, driving consistency and innovation across the multi-module platform.
  • Partnered with R&D, Sales, Marketing, and Customer Service to deliver product-led growth strategies and enhance customer journeys

CEO/Founder

Unspendr
03.2021 - 01.2025

Built and led a green tech startup from concept to market traction, connecting eco-conscious consumers to verified sustainable brands.

  • Selected as one of the top 10 startups out of 4,000 in the Startupbootcamp accelerator; secured initial funding and industry mentors.
  • Designed and launched the product, achieving local market traction with minimal resources.
  • Directed product vision, go-to-market strategy, growth testing, and partnerships while leading a small cross-functional team.
  • Managed all operational aspects including incorporation (Delaware), accounting, legal, and social marketing.
  • Paused operations to take an executive leadership role at Dynatrace.

Head of Digital Experience, Senior Director

Dynatrace
04.2022 - 08.2024

Promoted within months to lead a 100-person department delivering $200M ARR in the Digital Experience Monitoring market.

  • Defined and executed a strategic roadmap transitioning a feature-complete platform into a next-gen SaaS solution.
  • Consistently exceeded business targets by 5–15% and achieved 30% YoY growth.
  • Achieved one of the highest employee satisfaction scores in the company through a culture of trust, empowerment, and clarity.
  • Demonstrated rapid domain mastery, stepping into the observability space without prior experience and leading a $200M+ portfolio within months.

Director, Digital Product

Cimpress
07.2018 - 04.2020

Led digital transformation for a $700M portfolio of online printing businesses across Europe and the US.

  • Implemented an API-based e-commerce platform and analytics strategy that drove cost efficiency and revenue growth.
  • Advised 7 business units on digital marketing and transformation, enabling significant increases in online sales.

Senior Product Manager

Vistaprint
01.2015 - 08.2018

Launched a new e-commerce business in promotional products from zero to nearly $50M run rate within 18 months.

  • Oversaw brand, e-commerce, product portfolio, and commercial strategy.
  • Built forecasting models and operational processes across production, marketing, and customer service.

Earlier Carreer

Monster, Vistaprint
01.2005 - 06.2018

Held progressive roles in product, marketing, and analytics leadership, including launching the Monster Employment Index, a widely used labor market research tool.

Education

MBA - Computer Information Systems

Univeristy of New York in Prague
Prague, Czech Republic
05-2008

Master of Arts - Applied Economics

CERGE-EI
Prague
01-2005

Master of Science - Mathematics

Novosibirsk State University
Novosibirsk, Russia
06-2002

Skills

  • Collaborative leadership
  • Product Vision and Strategy
  • Rapid Domain acquisition
  • High-impact growth execution
  • Experience with AI-driven monitoring
  • LLM system integration

Languages

English
Bilingual or Proficient (C2)
Spanish
Advanced (C1)
Russian
Bilingual or Proficient (C2)
Czech
Advanced (C1)
Slovak
Advanced (C1)
Catalan
Upper intermediate (B2)
German
Intermediate (B1)

Timeline

Head of Observability Experience, Senior Director

Dynatrace
09.2024 - Current

Head of Digital Experience, Senior Director

Dynatrace
04.2022 - 08.2024

CEO/Founder

Unspendr
03.2021 - 01.2025

Director, Digital Product

Cimpress
07.2018 - 04.2020

Senior Product Manager

Vistaprint
01.2015 - 08.2018

Earlier Carreer

Monster, Vistaprint
01.2005 - 06.2018

MBA - Computer Information Systems

Univeristy of New York in Prague

Master of Arts - Applied Economics

CERGE-EI

Master of Science - Mathematics

Novosibirsk State University
Galina Dvoretskaya