Gabriela Toledo
Barcelona
Summary
Creative Marketing Specialist talented in designing and creating marketing materials to drive brand awareness and increase client revenue. Collaborative and energetic with proven history of implementing effective campaigns of influence marketing and authentic brand storytelling. Commercially and conceptually-minded with extensive knowledge in fashion, with 6 years of experience.
Overview
5
5
years of professional experience
Work History
INFLUENCE MARKETING SPECIALIST
CLAVO
SÃO PAULO
01.2020 - 01.2022
- Developed marketing strategies based on corporate objectives and market trends.
- Managed social media accounts and campaigns.
- Tracked budgets for all marketing initiatives and provided regular updates.
- Supervised a team of junior marketers in executing various projects.
- Built relationships with influencers in the industry for increased visibility.
- Prepared and sent proposals to prospective clients.
- Prepared monthly sales reports to document sales volumes, potential sales and areas of proposed client base expansion.
- Conducted thorough market research to obtain detailed understanding of consumer needs and trends.
- Collaborated with other departments to coordinate strategic marketing activities.
- Supervised creation of marketing materials and collateral.
- Interviewed and hired talented individuals to add value to marketing team.
INFLUENCE MARKETING SPECIALIST
LÁPIS RARO AGENCY
BELO HORIZONTE
01.2020 - 01.2022
- Collaborated creatively to develop brand content, enhancing identity and engaging audience.
- Developed marketing strategies for existing products, services and new product launches.
- Researched industry trends, competitor activities, and best practices in influencer marketing.
- Cultivated relationships with influential bloggers, vloggers, and other digital media personalities.
- Identified new opportunities for collaborations with influencers to increase visibility of the brand.
- Created content strategies that aligned with the brand's overall messaging and goals.
- Managed budgeting for influencer marketing initiatives while staying within allocated funds.
- Drafted creative briefs outlining objectives and expectations for each collaboration project.
- Collaborated closely with internal teams to maximize impact of influencer campaigns.
- Measured and reported campaign metrics to devise improvement strategy.
STYLING
AUTONOMOUS FREELANCER
SÃO PAULO
01.2018 - 01.2022
- Directed creative teams on styling concepts for lookbooks, videos and product launches.
- Organized styling sessions for editorial photoshoots and advertising campaigns.
- Drafted proposals outlining design ideas for upcoming projects based on client briefs.
- Prioritized and organized tasks to efficiently accomplish service goals.
- Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
- Researched fabrics, materials, textures and colours to create mood boards for upcoming projects.
- Compiled trend reports highlighting key looks from different seasons' collections.
- Created mood boards by researching current fashion trends and competitor activity.
- Completed outfits and complemented clothing selections with carefully curated accessories.
- Provided direction to wardrobe assistants during photo shoots or commercials.
- Received payments, processed purchases and issued receipts.
- Researched trends and initiated new ideas through competitive shopping, magazines, websites and runway shows.
- Provided excellent service and attention to customers when face-to-face or through phone conversations.
MARKETING
SPA DEIA E RENATA
SÃO PAULO
06.2021 - 11.2021
- Developed content for social media campaigns targeting various audiences.
- Generated ideas for creative content initiatives.
- Developed marketing strategies for existing products, services and new product launches.
- Built relationships with influencers to create brand awareness and increase reach.
- Organized promotional events to increase brand awareness and customer engagement.
- Reached out to potential publications, journalists and podcast hosts to secure PR opportunities.
- Examined analytics to gauge success of campaigns.
- Analyzed consumer behavior and market trends to create effective marketing campaigns.
- Worked closely with senior management to implement strategic communications plans and marketing initiatives.
Fashion Marketing Assistant
Jorge Grimberg
São Paulo
03.2017 - 08.2018
- Generated content for various media platforms, such as websites and social media accounts.
- Organized promotional events, including scheduling speakers and coordinating activities.
- Organized photo shoots related to product launches or special promotions when necessary.
- Planned, produced and edited video projects to maximize engagement.
- Utilized editing and photography tools to enhance storytelling.
- Generated ideas for new blog posts or articles based on customer needs and current trends.
- Curated content for social media platforms.
Education
Emotional Intelligence -
Escola Conquer
São Paulo, Brazil08-2020
Workshop For Creatives -
Jorge Grimberg
São Paulo, Brazil07-2020
Escola Panamericana De Arte E Design
São Paulo, Brazil11-2018
Marketing Strategies for Social Media -
São Paulo Digital School
São Paulo, Brazil03-2016
Some College (No Degree) - Public Relations
Universidade Anhembi Morumbi
São Paulo, BrazilSome College (No Degree) - Public Relations
FMU
MorumbiPanamericanaEscolaEscolaUniversidadeUniversidadeUniversidadeGrimbergGrimbergGrimbergSão Paulo, BrazilSkills
- Influence marketing
- Creative Direction
- Strategic Thinking
- Marketing Campaign Strategy
- Social Media Management
- Pricing Structures Knowledge
- Fashion Styling
Languages
Portuguese
First Language
English
Proficient (C2)
C2
Spanish
Intermediate (B1)
B1
References
References available upon request.
Timeline
MARKETING
SPA DEIA E RENATA
06.2021 - 11.2021
INFLUENCE MARKETING SPECIALIST
CLAVO
01.2020 - 01.2022
INFLUENCE MARKETING SPECIALIST
LÁPIS RARO AGENCY
01.2020 - 01.2022
STYLING
AUTONOMOUS FREELANCER
01.2018 - 01.2022
Fashion Marketing Assistant
Jorge Grimberg
03.2017 - 08.2018
Emotional Intelligence -
Escola Conquer
Workshop For Creatives -
Jorge Grimberg
Escola Panamericana De Arte E Design
Marketing Strategies for Social Media -
São Paulo Digital School
Some College (No Degree) - Public Relations
Universidade Anhembi Morumbi
Some College (No Degree) - Public Relations
FMU
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