Gabriela Sousa e Holstein Gómez-Acebo
Amsterdam
Summary
Experienced marketing professional specializing in luxury brands and customer loyalty strategies. Retail Marketing Specialist at KARL LAGERFELD, managing events, strategies, photoshoots, stakeholder relationships, and marketing materials for European stores. Skilled at meeting tight deadlines and working with cross-cultural teams.
Overview
6
6
years of professional experience
Work History
Retail Marketing Specialist
KARL LAGERFELD
Amsterdam
03.2024 - Current
- Serve as primary liaison for marketing matters with 44+ European stores and internal/external stakeholders.
- Lead, develop and execute seasonal marketing strategies throughout the year with budget management and seasonal campaign photoshoots
- Maintain and strengthen long term relationships with several external stakeholders.
Retail Marketing Coordinator
KARL LAGERFELD
Amsterdam
04.2023 - 03.2024
- Provided ad-hoc and marketing support to 42 European locations throughout the year, ensuring alignment with internal and external stakeholders for comprehensive marketing strategies.
- Planned and executed 38 in-store events, boosting brand exposure and driving sales.
- Developed and executed 4 seasonal marketing strategy plans, incorporating seasonal campaign photoshoots.
Marketing Intern
KARL LAGERFELD
Amsterdam
10.2022 - 04.2023
- Assisted in enhancing all marketing initiatives across Retail, Outlet, Franchise and wholesale sectors along with managing ad-hoc assignments
- Weekly and Monthly reporting and analysis on current, upcoming, and future marketing projects and campaigns
- Successfully collaborated with cross-functional teams to deliver high-quality marketing material.
- Successfully sourcing suppliers for different activations and activities, sometimes with a very short notice.
Influencer Marketing Coordinator
Peoople App
Madrid
03.2020 - 09.2021
- Successfully executed influencer campaigns, developed strategic plans, and established strong partnerships in the Portuguese and Brazilian markets. Achieved a reach of 10M users while maintaining relationships with over 200 influencers.
- Enhanced user experience and contributed to the development of the Customer Journey within the app.
Marketing Intern
Warner Chappell
Madrid
06.2018 - 08.2018
- Supported the following activities: Cultural Heritage Management, Back Office, Artist Tracking, and Web & Social Media Maintenance.
Education
Master of Science - Luxury Management & Guest Experience
Glion Institute of Higher Education
Switzerland03-2023
BBA - Marketing
Esic Business & Marketing School
Spain07-2021
Skills
- Teamwork and Collaboration
- Great Communicator & Relationship Building
- Channel Strategy
- Newsletter Building & Strategy
- Cross-cultural Awareness
- Campaign Management
- Event Logistics
- Problem-solving abilities
Languages
- Spanish
- Portuguese
- English
Timeline
Retail Marketing Specialist
KARL LAGERFELD
03.2024 - Current
Retail Marketing Coordinator
KARL LAGERFELD
04.2023 - 03.2024
Marketing Intern
KARL LAGERFELD
10.2022 - 04.2023
Influencer Marketing Coordinator
Peoople App
03.2020 - 09.2021
Marketing Intern
Warner Chappell
06.2018 - 08.2018
Master of Science - Luxury Management & Guest Experience
Glion Institute of Higher Education
BBA - Marketing
Esic Business & Marketing School
Similar Profiles
Nydia CastroNydia Castro
Flagship Brand Manager at G-III Apparel Group – Donna Karan, Karl Lagerfeld, DKNY & Calvin Klein HandbagsFlagship Brand Manager at G-III Apparel Group – Donna Karan, Karl Lagerfeld, DKNY & Calvin Klein Handbags
Akshat SutariaAkshat Sutaria
Sales Associate at Karl Lagerfeld ParisSales Associate at Karl Lagerfeld Paris
Lorena ArguelloLorena Arguello
STORE MANAGER at Karl LagerfeldSTORE MANAGER at Karl Lagerfeld