FULYA SENA SARIGUL
Barcelona
Summary
Qualified lawyer with a Master’s degree in Sports Law. My career pivot reflects a genuine passion for sport, wellness, and community building, fields where I can express creativity and leadership. From drafting entertainment contracts and helping handle image rights cases at a Miami law firm to hosting Nike-backed running events and leading wellness retreats, I bring a unique blend of legal knowledge, entrepreneurial spirit, and joyful communication skills to every project I take on.
Overview
6
6
years of professional experience
Work History
Founder & Partnerships Lead
ANU Agency
Barcelona
01.2025 - Current
- Secured and managed brand collaborations across sports, wellness, and lifestyle events with partners including Palo Alto Market Fest, Rulli, Matcha Crew, NAKD Bar, STRNG, NOCCO, and Vitamin Well.
- Designed and executed experiential marketing activations for running and wellness communities with 200+ participants per event.
- Led partnership strategy and execution for community activations across multiple event formats, from running clubs to festival collaborations.
- Coordinated end-to-end partnership lifecycle including outreach, negotiation, deliverables alignment, on-site activation, and post-event relationship management.
- Developed collaboration concepts connecting brands with sports and wellness communities through experiential engagement rather than traditional advertising.
- Key Activations: Razze x Palo Alto Market Fest, Razze x Rulli, Razze x Matcha Crew, Salto x NAKD Bar, Salto x STRNG, Salto x NOCCO, Salto x Vitamin Well.
Retreat Organizer
Self-employed
Turkey
01.2020 - Current
- Organized and led 5 profitable yoga retreats managing logistics, programming, and full client experience.
- Delivered 1:1 coaching and group yoga sessions (avg. 15 participants per class).
Community Manager
Razze Running Club (Nike)
Barcelona
01.2024 - 03.2026
- Engaged and managed a community of 200+ weekly participants within one of Spain's largest running clubs (36K+ Instagram followers).
- Delivered public speaking activations for Nike product launches, including Nike Vomero 18, aligned with agency-led marketing briefs.
- Designed social media and community engagement strategies focused on inclusivity, belonging, and lifestyle storytelling.
- Built and managed partnerships with brands and venues, including weekly collaboration activations and content deliverables.
- Hosted and produced Razze podcast episodes featuring athletes and industry professionals, including Grayson Hart (ex-URC rugby player).
Legal Intern
Chase Lawyers (IP / Entertainment)
Miami
08.2024 - 01.2025
- Prepared legal petitions for image rights infringement cases, utilising evidence analysis and structured legal arguments to support client interests.
- Drafted and reviewed entertainment contracts for music artists and production companies, enhancing legal protections and optimising compensation structures.
- Researched evolving legal frameworks in influencer marketing, AI-generated content regulation, and NIL policies to inform compliance strategies for clients.
Education
Master's - Sports Management & Legal Skills
FC Barcelona & ISDE
01-2025
Postgraduate Certificate - Social Media Management
01-2021
Bachelor of Laws -
Yaşar University
01-2020
Skills
- Partnership Development
- Sponsorships
- Experiential Marketing
- Community Building
- Event Management
- Negotiation
- Brand Activation
- Content Strategy
Language, Courses and Interest
Languages: Turkish (Native), English (C2), Spanish (B2)
Graphic Design Training – California Institute of the Arts, 2024
500-Hour Certified Yoga Instructor – Darga Academy, Istanbul, 2019
Former 2nd division Basketball Player
Hyrox Competitor
3 times Half Marathon Finisher (2026)
Triathlon finisher (2025)
Timeline
Founder & Partnerships Lead
ANU Agency
01.2025 - Current
Legal Intern
Chase Lawyers (IP / Entertainment)
08.2024 - 01.2025
Community Manager
Razze Running Club (Nike)
01.2024 - 03.2026
Retreat Organizer
Self-employed
01.2020 - Current
Master's - Sports Management & Legal Skills
FC Barcelona & ISDE
Postgraduate Certificate - Social Media Management
Bachelor of Laws -
Yaşar University